Future Plan

Five strategic objectivesSpecific strategies Risk Management

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Five strategic objectives

• To establish a professional franchising brochure• Reserve professional staff• Owned stores in the important region• To diffuse the concept of “parent-child

relationship" In society• To establish a unique corporate culture

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Franchising brochure

• Two versions (Hong Kong & Shenzhen)

• Why the franchising brochure so important?

• What are the contents of the franchising

brochure ?

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Reserve professional staff

• Full time staff • Part time staff• Strategy: Focus on training management capacity To establish professional teachers

directory

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Owned stores in the important region

CentralKowloonHung Ham … …

LuohuFutianNanshan … …

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• Basic conditions:

• 1). Location

NEW residential area-------(more newlyweds & children)

More bigger residential area-------(more newlyweds & children)

High-grade residential area-------(Have greater spending power)

Notes: Except the “ 安居工程”，“公屋计划”

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• 2). The number of Student Shenzhen

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• Hong Kong 数据来源：香港政府统计处 http://www.censtatd.gov.hk/

• Conclusion ： In Shenzhen, There are more and more student

don't choose to enter the local high school. More and more parents will sent their children abroad to study.

In Hong Kong, the numbers of students present negative growth.

• Strategy ： Focused on the development of Shenzhen market Limited the development of the Hong Kong market

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To diffuse the concept

• To diffuse the concept of “parent-child relationship" In society

• Strategy ： Radio News paper TV program Social activities

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Risk Management

• Concentrate on revenue driven courses, remove the ones are

not profit-making as soon as possible.

• Contingency plan. E.g. bad transport, weather, traffic jam,

diseases etc.

• Different culture.

• Concerned about the impact of government policies .

• To ensure that branch subbranch income stability.

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Q & A

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