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    FUTURE CENTER

    TRANSFORMATION INTOSUSTAINABLE

    KNOWLEDGE ENTERPRISES

    Takahiko Nomura (nomura@glocom)

    Takahiko Nomura, 2010 1

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    I. Knowledge-creatingOrganization for leveraging

    Change Productivity

    Where will sub-optimizedproductivity lead us?

    Takahiko Nomura, 2010 2

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    Background:

    Limitation of technological innovation

    Customer Value

    IncunabulaTechnological

    innovationhas driven the

    customer value Technological Value

    Takahiko Nomura, 2010 3

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    Background:Limitation of technological innovation

    Customer Value

    IncunabulaTechnological

    innovationhas driven the

    customer value Technological Value

    Presupposition ofcustomer value has

    dramatically changed

    Limitation oftechnological

    refinement

    As markets become mature and products andservices become comoditized, we face the

    limitations of technological innovation.

    Takahiko Nomura, 2010 4

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    We need New Productivity to achieve

    unpredictable business success

    PredictableGoal

    Productivity(Speed and

    efficiency ofachieving

    predefined goal)

    Significance ofExistence

    (Our Belief)

    Creativity(Diverse evolution)

    UnpredictableBusiness

    Success

    Effectiveness(Timely connection

    of needs and seeds)

    Takahiko Nomura, 2010 5

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    CHANGE PRODUCTIVY Model Speed of change should be defined as a new form of

    productivity for knowledge workers.

    Manager of

    otherdepartment

    Motivation tobecome aware of

    new trends

    Motivationto develop proposals

    Motivationto plan

    Motivationto execute

    Motivation topersuade

    co-workers

    Speed of Change

    (CHANGE PRODUCTIVITY)

    Motivation to reach out to

    other department

    DepartmentMotivation to reach out

    Motivationto develop proposals

    Motivationto plan

    Takahiko Nomura, 2010 6

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    Issue of Assertiveness Even though an employee may discover a new trend,

    its not easy for him to propose his plan to his boss.

    Manager of

    otherdepartment

    Speed of Change

    (CHANGE PRODUCTIVITY)

    Department

    Issue of

    Assertiveness

    Takahiko Nomura, 2010 7

    Motivation tobecome aware of

    new trends

    Motivationto develop proposals

    Motivationto plan

    Motivationto execute

    Motivation topersuade

    co-workersMotivation to reach out to

    other department

    Motivation to reach out

    Motivationto develop proposals

    Motivationto plan

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    Issue of Execution Though the department may design an action plan, its

    not easy for co-workers to execute the plan.

    Manager of

    otherdepartment

    Speed of Change

    (CHANGE PRODUCTIVITY)

    Department

    Issue of

    Execution

    Takahiko Nomura, 2010 8

    Motivation tobecome aware of

    new trends

    Motivationto develop proposals

    Motivationto plan

    Motivationto execute

    Motivation topersuade

    co-workersMotivation to reach out to

    other department

    Motivation to reach out

    Motivationto develop proposals

    Motivationto plan

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    Issue of Bridging Though cooperation of other departments is needed,

    its not easy for them to bridge all the gaps.

    Manager of

    otherdepartment

    Speed of Change

    (CHANGE PRODUCTIVITY)

    Department

    Iss e of

    Bridging

    Takahiko Nomura, 2010 9

    Motivation tobecome aware of

    new trends

    Motivationto develop proposals

    Motivationto plan

    Motivationto execute

    Motivation topersuade

    co-workersMotivation to reach out to

    other department

    Motivation to reach out

    Motivationto develop proposals

    Motivationto plan

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    CHANGEPRODUCTIVITY could be measured as the

    summation of followings: Speed of local change

    Speed of cross-functional change

    Speed of corporate-wide change

    Manager Task team

    Staff OrganizationStaff ofother

    department

    ExecutiveMeeting

    Manager ofother

    department

    Department

    TOP

    PROJECT

    Local

    CHANGE PRODUCTIVITY

    Cross-functional

    CHANGEPRODUCTIVITY

    Corporate-wideCHANGE PRODUCTIVITY

    Takahiko Nomura, 2010 10

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    II. Future Center

    A new platform for solvingcomplex problems through

    dialogue among diversestakeholders

    Takahiko Nomura, 2010 11

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    What are Future Centers?

    (Hank Kune, Future CenterAlliance) Highly participative working and

    thinking environments

    Collaborative workplaces

    where learning and insights

    from past and future

    and diverse perspectives

    are applied to solve real-world problems

    in the present

    12 Takahiko Nomura, 2010

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    Solve problemswith a new creativeapproach

    Managing stakeholders knowledge andintellectual capital in waiting

    Future Center Future Center is a safe space for diverse people to have a

    dialogue to create the future. Solve complex problems by eliciting positive and spontaneous inputs from

    stakeholders

    Transform organizational culture to solve complex problems through deep

    thinking

    Space

    Methodologies

    Hospitality

    Facilitators Experience

    Takahiko Nomura, 2010 13

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    Success Factors for Running Future Centers Use of Space

    Role of the facilitator

    Combining playfulness and hard work Focus on concrete results

    Crossing thresholds, breaking down compartments,helping people to extend their limits

    Its all about people.

    Takahiko Nomura, 2010 14

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    Ba: Prof.IkujiroNonaka

    Shared Context in Motion for KnowledgeCreation Ba is a shared space for emerging

    relationships, which can be physical, virtual ormental.

    Ba is where a relationship between individual,group and organization emerge relationship toutilize, create, share and practice knowledge.

    How to generate and develop such Baspaces is a fundamental subject for knowledgemanagement.

    Takahiko Nomura, 2010 15

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    Good Ba for the Emergence of

    Knowledge (IkujiroNonaka)1. Self-organizing with self-transcending goal

    2. Direct sharing of senses, feelings and emotions(care, love, trust, and safety)

    3. Shared objectives and commitment, no passiveobservers

    4. Self-awareness in ones relationship with others

    (meta-recognition)

    5. Overcoming limitations by changing centers

    6. Metaphor of sphere: diversity of knowledge

    and efficient interactions (requisite variety)

    Takahiko Nomura, 2010 16

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    FC Facilitation for driving an

    Empathic Innovation Process FC Facilitator guides people

    to recognize the DIFFERENCES

    to share DREAMS

    to find new OPPORTUNITIES

    Listen deeply someones STORY(free from prejudice)

    Find the STRENGTH of the person(High-point Interview)

    Elicit the DREAMof the person(What if you had a magic wand?)

    Mutual commitmentto achieve the DREAM

    (relationship building)

    Step 1

    Step 2

    Step 3

    Step 4

    Takahiko Nomura, 2010 17

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    Negative Spiral (to close minds)

    Set Goals

    istri tetasks for

    eac

    Ask allmem ersto commit

    Eval ateeac

    mem er

    Penaltyfor delay

    Taka

    iko Nom ra, 2010 18

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    Positive Spiral (to open minds)

    Set Goals

    Admirehelpers

    Visualizehelping

    Shareanxiety

    Sharesuccessimage

    Takahiko Nomura, 2010 19

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    Futur c ari

    ra fr tc rati it

    v r t

    a /

    CommonGood

    ( cial r bl lvi g)

    Empathic Innovation Process Empathic Innovator Companies represent their vision in

    pursuit of the Common Good to other stakeholders,and succeed at getting resources from stakeholders.

    Achievement Level

    Time

    Future Scenario

    Platform tocooperate with

    partners andcustomers

    Diverse pilotprojects to achieve

    the future scenario

    Takahiko Nomura, 2010 20

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    Future Center, whats in it for you?

    Platform for a new way of working

    Offices are transforming into Future

    Centers Platform for knowledge creation

    KM(KnowledgeManagement) in the Tacit dimensions

    Platform for complex problem solving

    Creative space for cross-functional teams

    Platform for finding future scenarios

    Facilitated dialogues with stakeholders

    Takahiko Nomura, 2010 21

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    Platform for a new way of workingOffices are transforming into FutureCenters

    Future

    Center

    HierarchicalOrganization

    led by Management

    NetworkOrganization

    led by Leadership

    Operating System for Existing Work Operating System for New Way of Working

    Plan & Division of Labor Dialogue &C

    ollaborationManagement Leadership

    Assigned Task SpontaneousCommunity

    Desks &Meetings Ubiquitous Work & FutureCenter

    PC& E-mail Community Ware & IdeaManagement

    Takahiko Nomura, 2010 22

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    KnowledgeDB

    KnowledgeDB

    KnowledgeDB

    Future Center(Knowledge-creatingPlatform)

    Combination

    (ExplicitKnowledge toExplicitKnowledge)

    Socialization,Externalization,

    & Internalization(Tacit to Tacit,

    Tacit to Explicit,Explicit to Tacit)

    Platform for knowledge creationKM(KnowledgeManagement) in Tacit dimensions

    Knowledge Management(Knowledge-sharing

    Platform)

    Takahiko Nomura, 2010 23

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    Platform for complex problem solvingCreative space for cross-functional teams

    Solving complex problems derived from existingcustomers

    Solving emerging problems derived from new

    customers, future customers, or social needs

    FutureCenter

    customers Business Unit

    customers Business Unit

    customers Business Unit

    emerging

    needs

    New market, business,

    and technology

    needs

    responses

    Bring complex problems that

    cannot be solved by existing BU. DiverseStakeholders

    Solve problems quickly through the

    dialogue among diverse stakeholders

    Creative responses

    New research theme

    Takahiko Nomura, 2010 24

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    Platform for finding future scenariosFacilitated dialogues with stakeholders

    1. Appropriate theme setting excites diverse people to solvecomplex problems.

    2. Dialogue among diverse people elicits new insights.

    3. Hospitality is the key to enable people to relax and work hard.

    4. A good facilitator helps the consensus-building amongparticipants who might have opposing opinions

    5. The output of Future Center session is not limited to decision-making, but rather to taking a specific action after the session

    Select

    Theme

    1Invite

    Diverse

    People

    2Produce

    Hospitality

    3Facilitate

    Dialogue

    4Foster

    Execution

    5

    Takahiko Nomura, 2010 25

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    Takahiko Nomura, 2010 27

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    III.SustainableKnowledge Enterprises

    A new enterprise model as alearning organization to

    continuously drive socialinnovation

    Takahiko Nomura, 2010 28

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    Sustainable Knowledge

    Enterprise (Pattern Language) We have to change our vocabulary to

    describe our enterprises.

    Enterprises live within society (not only themarket)

    The most important priority is how to achieve

    innovation (not only make a profit)

    Enterprises have to think of broader(especially social) stakeholders

    Design a new ecosystem of customers andpartners, rather than defining a marketposition

    Takahiko Nomura, 2010 29

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    CorporateModel

    C

    ompany living in SocietyNew Roles in Future ScenariosIn Pursuit of Social Value Creation

    Innovation olicy

    ortunities forSocial Innovation

    Tec nolo ical Innovation

    Knowledge Vision ur Com anys Reason forBein

    Core CustomerValue Pro osition

    Socially expanded StakeholdersBusiness Eco-system

    Networkin

    wit

    t

    e Social Sector

    Community olicyBuildin Customer/Ex ert Communities

    Fosterin Communities of Practice

    Social Touch-pointDesi nin Future Centers

    Mana in Future Centers

    CorporateModel

    C

    ompany living in theM

    arketMarket Position is CriticalIn Pursuit of Revenue and Profit

    Financial olicyPlannin t e oal

    Quick PDCA forAction Plan

    Three-year lanningFinancial Tar et is t e to

    riority

    r

    anization follows t

    e strate

    y

    Customer-centricCustomer Relations i

    Cost Com

    etition wit

    Com

    etitors

    rocess OptimizationContinuous Im rovement

    Process Standardization

    Customer Touch-pointSales Force

    Marketin Strate y

    Existing Enterprise SustainableKnowledge Enterprise

    Takahiko Nomura, 2010 30

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    Organizational Norm

    ManagementMethods

    C

    reativityMotivation

    SenseMaking

    Nomadic Workstyle

    Constructive Disruption

    Setting Social Goals

    EvaluateChange Productivity

    Qualitative Improvement

    Teamwork

    Dialogue

    Organizational Norm

    ManagementMethods

    EfficiencyCommitment

    DecisionMaking

    Hierarchical Workstyle

    Continuous Improvement

    Setting the Target

    Evaluate Performance

    Quantitative Improvement

    Competition in the team

    Argument

    Existing Enterprise SustainableKnowledge Enterprise

    Takahiko Nomura, 2010 31

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    Conclusion

    Most global enterprises cannot envision theirfuture without considering sustainability.

    Its difficult for top managements to express their visionsclearly if they work in isolation.

    These enterprises should be learning organizations thatfoster all employees to gather their knowledge, and toenvision their social goals.

    Sustainable Knowledge Enterprise Model

    The model is a new management language to learn

    sustainably internally, and to achieve social innovationfor global sustainability.

    Future Center is a key enablerto realize the

    Sustainable Knowledge Enterprise

    The first step is to recognize CHANGE PRODUCTIVITY.

    Takahiko Nomura, 2010 32