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FUTURE CENTER
TRANSFORMATION INTOSUSTAINABLE
KNOWLEDGE ENTERPRISES
Takahiko Nomura (nomura@glocom)
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I. Knowledge-creatingOrganization for leveraging
Change Productivity
Where will sub-optimizedproductivity lead us?
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Background:
Limitation of technological innovation
Customer Value
IncunabulaTechnological
innovationhas driven the
customer value Technological Value
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Background:Limitation of technological innovation
Customer Value
IncunabulaTechnological
innovationhas driven the
customer value Technological Value
Presupposition ofcustomer value has
dramatically changed
Limitation oftechnological
refinement
As markets become mature and products andservices become comoditized, we face the
limitations of technological innovation.
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We need New Productivity to achieve
unpredictable business success
PredictableGoal
Productivity(Speed and
efficiency ofachieving
predefined goal)
Significance ofExistence
(Our Belief)
Creativity(Diverse evolution)
UnpredictableBusiness
Success
Effectiveness(Timely connection
of needs and seeds)
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CHANGE PRODUCTIVY Model Speed of change should be defined as a new form of
productivity for knowledge workers.
Manager of
otherdepartment
Motivation tobecome aware of
new trends
Motivationto develop proposals
Motivationto plan
Motivationto execute
Motivation topersuade
co-workers
Speed of Change
(CHANGE PRODUCTIVITY)
Motivation to reach out to
other department
DepartmentMotivation to reach out
Motivationto develop proposals
Motivationto plan
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Issue of Assertiveness Even though an employee may discover a new trend,
its not easy for him to propose his plan to his boss.
Manager of
otherdepartment
Speed of Change
(CHANGE PRODUCTIVITY)
Department
Issue of
Assertiveness
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Motivation tobecome aware of
new trends
Motivationto develop proposals
Motivationto plan
Motivationto execute
Motivation topersuade
co-workersMotivation to reach out to
other department
Motivation to reach out
Motivationto develop proposals
Motivationto plan
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Issue of Execution Though the department may design an action plan, its
not easy for co-workers to execute the plan.
Manager of
otherdepartment
Speed of Change
(CHANGE PRODUCTIVITY)
Department
Issue of
Execution
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Motivation tobecome aware of
new trends
Motivationto develop proposals
Motivationto plan
Motivationto execute
Motivation topersuade
co-workersMotivation to reach out to
other department
Motivation to reach out
Motivationto develop proposals
Motivationto plan
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Issue of Bridging Though cooperation of other departments is needed,
its not easy for them to bridge all the gaps.
Manager of
otherdepartment
Speed of Change
(CHANGE PRODUCTIVITY)
Department
Iss e of
Bridging
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Motivation tobecome aware of
new trends
Motivationto develop proposals
Motivationto plan
Motivationto execute
Motivation topersuade
co-workersMotivation to reach out to
other department
Motivation to reach out
Motivationto develop proposals
Motivationto plan
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CHANGEPRODUCTIVITY could be measured as the
summation of followings: Speed of local change
Speed of cross-functional change
Speed of corporate-wide change
Manager Task team
Staff OrganizationStaff ofother
department
ExecutiveMeeting
Manager ofother
department
Department
TOP
PROJECT
Local
CHANGE PRODUCTIVITY
Cross-functional
CHANGEPRODUCTIVITY
Corporate-wideCHANGE PRODUCTIVITY
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II. Future Center
A new platform for solvingcomplex problems through
dialogue among diversestakeholders
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What are Future Centers?
(Hank Kune, Future CenterAlliance) Highly participative working and
thinking environments
Collaborative workplaces
where learning and insights
from past and future
and diverse perspectives
are applied to solve real-world problems
in the present
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Solve problemswith a new creativeapproach
Managing stakeholders knowledge andintellectual capital in waiting
Future Center Future Center is a safe space for diverse people to have a
dialogue to create the future. Solve complex problems by eliciting positive and spontaneous inputs from
stakeholders
Transform organizational culture to solve complex problems through deep
thinking
Space
Methodologies
Hospitality
Facilitators Experience
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Success Factors for Running Future Centers Use of Space
Role of the facilitator
Combining playfulness and hard work Focus on concrete results
Crossing thresholds, breaking down compartments,helping people to extend their limits
Its all about people.
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Ba: Prof.IkujiroNonaka
Shared Context in Motion for KnowledgeCreation Ba is a shared space for emerging
relationships, which can be physical, virtual ormental.
Ba is where a relationship between individual,group and organization emerge relationship toutilize, create, share and practice knowledge.
How to generate and develop such Baspaces is a fundamental subject for knowledgemanagement.
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Good Ba for the Emergence of
Knowledge (IkujiroNonaka)1. Self-organizing with self-transcending goal
2. Direct sharing of senses, feelings and emotions(care, love, trust, and safety)
3. Shared objectives and commitment, no passiveobservers
4. Self-awareness in ones relationship with others
(meta-recognition)
5. Overcoming limitations by changing centers
6. Metaphor of sphere: diversity of knowledge
and efficient interactions (requisite variety)
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FC Facilitation for driving an
Empathic Innovation Process FC Facilitator guides people
to recognize the DIFFERENCES
to share DREAMS
to find new OPPORTUNITIES
Listen deeply someones STORY(free from prejudice)
Find the STRENGTH of the person(High-point Interview)
Elicit the DREAMof the person(What if you had a magic wand?)
Mutual commitmentto achieve the DREAM
(relationship building)
Step 1
Step 2
Step 3
Step 4
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Negative Spiral (to close minds)
Set Goals
istri tetasks for
eac
Ask allmem ersto commit
Eval ateeac
mem er
Penaltyfor delay
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iko Nom ra, 2010 18
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Positive Spiral (to open minds)
Set Goals
Admirehelpers
Visualizehelping
Shareanxiety
Sharesuccessimage
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Futur c ari
ra fr tc rati it
v r t
a /
CommonGood
( cial r bl lvi g)
Empathic Innovation Process Empathic Innovator Companies represent their vision in
pursuit of the Common Good to other stakeholders,and succeed at getting resources from stakeholders.
Achievement Level
Time
Future Scenario
Platform tocooperate with
partners andcustomers
Diverse pilotprojects to achieve
the future scenario
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Future Center, whats in it for you?
Platform for a new way of working
Offices are transforming into Future
Centers Platform for knowledge creation
KM(KnowledgeManagement) in the Tacit dimensions
Platform for complex problem solving
Creative space for cross-functional teams
Platform for finding future scenarios
Facilitated dialogues with stakeholders
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Platform for a new way of workingOffices are transforming into FutureCenters
Future
Center
HierarchicalOrganization
led by Management
NetworkOrganization
led by Leadership
Operating System for Existing Work Operating System for New Way of Working
Plan & Division of Labor Dialogue &C
ollaborationManagement Leadership
Assigned Task SpontaneousCommunity
Desks &Meetings Ubiquitous Work & FutureCenter
PC& E-mail Community Ware & IdeaManagement
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KnowledgeDB
KnowledgeDB
KnowledgeDB
Future Center(Knowledge-creatingPlatform)
Combination
(ExplicitKnowledge toExplicitKnowledge)
Socialization,Externalization,
& Internalization(Tacit to Tacit,
Tacit to Explicit,Explicit to Tacit)
Platform for knowledge creationKM(KnowledgeManagement) in Tacit dimensions
Knowledge Management(Knowledge-sharing
Platform)
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Platform for complex problem solvingCreative space for cross-functional teams
Solving complex problems derived from existingcustomers
Solving emerging problems derived from new
customers, future customers, or social needs
FutureCenter
customers Business Unit
customers Business Unit
customers Business Unit
emerging
needs
New market, business,
and technology
needs
responses
Bring complex problems that
cannot be solved by existing BU. DiverseStakeholders
Solve problems quickly through the
dialogue among diverse stakeholders
Creative responses
New research theme
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Platform for finding future scenariosFacilitated dialogues with stakeholders
1. Appropriate theme setting excites diverse people to solvecomplex problems.
2. Dialogue among diverse people elicits new insights.
3. Hospitality is the key to enable people to relax and work hard.
4. A good facilitator helps the consensus-building amongparticipants who might have opposing opinions
5. The output of Future Center session is not limited to decision-making, but rather to taking a specific action after the session
Select
Theme
1Invite
Diverse
People
2Produce
Hospitality
3Facilitate
Dialogue
4Foster
Execution
5
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III.SustainableKnowledge Enterprises
A new enterprise model as alearning organization to
continuously drive socialinnovation
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Sustainable Knowledge
Enterprise (Pattern Language) We have to change our vocabulary to
describe our enterprises.
Enterprises live within society (not only themarket)
The most important priority is how to achieve
innovation (not only make a profit)
Enterprises have to think of broader(especially social) stakeholders
Design a new ecosystem of customers andpartners, rather than defining a marketposition
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CorporateModel
C
ompany living in SocietyNew Roles in Future ScenariosIn Pursuit of Social Value Creation
Innovation olicy
ortunities forSocial Innovation
Tec nolo ical Innovation
Knowledge Vision ur Com anys Reason forBein
Core CustomerValue Pro osition
Socially expanded StakeholdersBusiness Eco-system
Networkin
wit
t
e Social Sector
Community olicyBuildin Customer/Ex ert Communities
Fosterin Communities of Practice
Social Touch-pointDesi nin Future Centers
Mana in Future Centers
CorporateModel
C
ompany living in theM
arketMarket Position is CriticalIn Pursuit of Revenue and Profit
Financial olicyPlannin t e oal
Quick PDCA forAction Plan
Three-year lanningFinancial Tar et is t e to
riority
r
anization follows t
e strate
y
Customer-centricCustomer Relations i
Cost Com
etition wit
Com
etitors
rocess OptimizationContinuous Im rovement
Process Standardization
Customer Touch-pointSales Force
Marketin Strate y
Existing Enterprise SustainableKnowledge Enterprise
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Organizational Norm
ManagementMethods
C
reativityMotivation
SenseMaking
Nomadic Workstyle
Constructive Disruption
Setting Social Goals
EvaluateChange Productivity
Qualitative Improvement
Teamwork
Dialogue
Organizational Norm
ManagementMethods
EfficiencyCommitment
DecisionMaking
Hierarchical Workstyle
Continuous Improvement
Setting the Target
Evaluate Performance
Quantitative Improvement
Competition in the team
Argument
Existing Enterprise SustainableKnowledge Enterprise
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Conclusion
Most global enterprises cannot envision theirfuture without considering sustainability.
Its difficult for top managements to express their visionsclearly if they work in isolation.
These enterprises should be learning organizations thatfoster all employees to gather their knowledge, and toenvision their social goals.
Sustainable Knowledge Enterprise Model
The model is a new management language to learn
sustainably internally, and to achieve social innovationfor global sustainability.
Future Center is a key enablerto realize the
Sustainable Knowledge Enterprise
The first step is to recognize CHANGE PRODUCTIVITY.
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