Funnel Analysis

What is Funnel Analysis? Funnel analysis involves using a series of events that lead towards a defined goal, like from user engagement in a mobile app to a sale in an eCommerce platform or advertisement to purchase in online advertising.

◦ Current conversion rates◦ Current dropoff rates

How it will help you By constantly measuring this funnel, you can see how the changes you make affect user behavior.

Fixing the dropoff: Move through your funnel and think about the bottlenecks objectively.◦ Do you require registration to continue?◦ Is there an obvious way to continue?◦ Is there something wrong with the design on that page?

Conclusion By constantly tweaking and measuring, you should be able to really improve your number of conversions.

References ◦ https://blog.mixpanel.com/2009/06/10/introduction-to-analytics-funnel-analysis/◦ https://en.wikipedia.org/wiki/Funnel_analysis◦ https://www.youtube.com/watch?v=6IzxqN0WLjM◦ https://www.youtube.com/watch?v=qAHJU-9XTtQ