funeraire 2005: the international event for the funerary industry

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FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY T HE EXHIBITION CONSOLIDATES ITS INTERNATIONAL LEADERSHIP M AIN DEVELOPMENTS WORTH NOTING: Cremation, Monuments, Funeral Insurance & Local Authorities KEY FIGURES FOR THE EXHIBITION VISITORS EVENTS EUROPE, A VERY SPECIAL GUEST: The European Forum or the cultural exceptions of our neighbours A CONFERENCE PROGRAMME: Funéraire 2005 will be a place for discussion, debate, exchanges and in-depth thinking CULTURE & HERITAGE Exhibitions – visuals: - "Architecture for a Final Resting Place" - "Necropolitan Curiosities" - "The alleged tombs of Jules Verne's heroes" - "Views of eternity" by Mario Venier And : - Hitchcock Sewell will be attending the exhibition to tell us about his latest adventures in "The Hearse Case Scenario" and "Murder in the Hearse Degree ". - Six Feet Under, the Fisher family saga Alan Ball, creator of Six Feet Under, brilliantly analyses the complexity of human relations. Here, omnipresent death puts into perspective all those things that are repressed, unspoken or taboo, as well as rivalries and duties. This series full of dark and caustic humour leaves nothing undissected. The result is a programme that at last has the courage to address the subject of death with no holds barred: a disturbing yet exhilarating cocktail of emotion and laughter. FACTS & FIGURES T HE FRENCH AND THEIR FUNERALS – Credoc/CSNAF study THE ECONOMIC BAROMETER IPEA/CSNAF study INNOVATIVE PRODUCTS A FEW EXAMPLES USEFUL INFORMATION APPENDIX

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Page 1: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

FUNERAIRE 2005: THE INTERNATIONAL EVENTFOR THE FUNERARY INDUSTRY • THE EXHIBITION CONSOLIDATES ITS INTERNATIONAL

LEADERSHIP

• M AIN DEVELOPMENTS WORTH NOTING: Cremation,Monuments, Funeral Insurance & Local Authorities

• KEY FIGURES FOR THE EXHIBITION

• VISITORS

EVENTS• EUROPE, A VERY SPECIAL GUEST: The European Forum or

the cultural exceptions of our neighbours• A CONFERENCE PROGRAMME: Funéraire 2005 will be a place

for discussion, debate, exchanges and in-depth thinking• CULTURE & HERITAGE

Exhibitions – visuals:- "Architecture for a Final Resting Place"- "Necropolitan Curiosities"- "The alleged tombs of Jules Verne's heroes"- "Views of eternity" by Mario Venier

And :- Hitchcock Sewell will be attending the exhibition to tellus about his latest adventures in "The Hearse CaseScenario" and "Murder in the Hearse Degree ".

- Six Feet Under, the Fisher family sagaAlan Ball, creator of Six Feet Under, brilliantly analyses thecomplexity of human relations. Here, omnipresent deathputs into perspective all those things that are repressed,unspoken or taboo, as well as rivalries and duties. Thisseries full of dark and caustic humour leaves nothingundissected.The result is a programme that at last has the courage toaddress the subject of death with no holds barred: adisturbing yet exhilarating cocktail of emotion andlaughter.

FACTS & FIGURES• THE FRENCH AND THEIR FUNERALS – Credoc/CSNAF

study• THE ECONOMIC BAROMETER – IPEA/CSNAF study

INNOVATIVE PRODUCTS• A FEW EXAMPLES

USEFUL INFORMATION

APPENDIX

Page 2: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

INTRODUCTION

Funéraire 2005 is no ordinary exhibition. Its subject, death,remains taboo for society, and everyone tries to avoidmentioning it if they possibly can. But death is undeniably a partof life, and it is natural and normal to talk about it. Studiesundertaken over the past few years show that there is increasinginterest in the topic. The latest to date, entitled "The French andtheir funerals", puts forward a great deal of information, showingthat we are all extremely concerned and have much to say.

For several years now, fashion, films, television and literaturehave clearly declared that the taboo is at an end, as witnessed bythe cult television series Six Feet Under, the literary adventures ofmortician Hitchcock Sewell and embalmer Léonard "Chib"Moreno, and the moving, tragic story of Susie in The Lovely Bones.There are also films like Catherine Breillat's!Fat Girl, half-waybetween death and metamorphosis, Olivier Dahan's highlycontroversial Déjà Mort, and Tim Burton's animated fantasy filmCorpse Bride.

Reality obliges us to be aware that death is with us every day allover the world, and society has a great need to discuss thesubject: euthanasia, the end of elderly people's lives, cremation,graveyard management, confessional boundaries, the restorationof values, and so on.

But Funéraire 2005 is above all an exhibition designed to serveprofessionals. Its wealth lies in its offer, dynamic approach,innovations and expertise in anticipating the needs of families.Funéraire 2005 is a business event that attracts not only manyinternational firms but also an ever-increasing number of localauthorities in need of practical solutions.Funéraire 2005 is a shop window, too, for developments in thetrade, putting the spotlight on the latest products and trends inthe industry. It highlights all the internal changes, externalupheavals and structural modifications in the various sectors,such as networks that are changing hands and now attracting theattention of investors.

Funéraire 2005 is in a position to provide all this thanks to itsthoroughly professional exhibitors, the thinking and ideas theycontribute and the discussions they initiate. And of course, theirhumanitarian approach.

Page 3: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

FUNERAIRE 2005 : THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

The tenth "Salon Funéraire", an international event for thefunerary industry, will be taking place between 10 and 12November at Paris-Le Bourget. This biennial event was createdin 1987 by the CSNAF (national federation of the funerary arts),and is organised by the COSP.The previous Salon Funéraire firmly consolidated its position as

the reference exhibition for all players in the funerary sector.In its tenth session, Funéraire 2005 will be promoting all theactivities in the sector, and helping to spotlight the needs offamilies. This will involve the participation of major players inmonuments, cremation and funeral insurance, together with theoffers being developed for local authorities.

• THE EXHIBITION CONSOLIDATES ITS INTERNATIONAL LEADERSHIP

This year, FUNERAIRE 2005 will betaking place in a total surface area of21,000 sq. m. It will be hosting morethan 220 companies, 59 of which areexhibiting for the first time (including35 from France). Seventeen differentcountries will be represented (amongthem Germany, Bolivia, Spain, Estonia,Italy, Great Britain, the Netherlands,Poland, Portugal and Slovenia), andthere will be a wide-ranging offer interms of monuments, cremation andfuneral insurance. Funéraire 2005 isalso a shop window for French know-how, especially professional skills interms of care for the deceased, with acomplete range of services in thisdomain including the preparation and

preservation of bodies, and equipmentand supplies needed for theseprofessions. Funeral parlours will bewidely represented as well.

Funéraire 2005 will also be hostinginternational professional organisationssuch as the European Federation ofFuneral Services (EFFS) and theInterna t iona l Federa t ion ofT h a n a t o l o g i s t A s s o c i a t i o n s(FIAT/IFTA).

The 2005 exhibition will furtherconsolidate its position as a crucialprofessional event bringing together allthe professions in the industry. Theseinclude funeral direction andembalming, cold and preservation

facilities, ceremony equipment, caskets,monuments , urns , memor ia lmaintenance, funeral contracts,transport, machines, tools andcremation facilities.

Last but not least, FUNERAIRE 2005reflects the major changes affectingsuppliers (such as imports, competition,regulations, new materials, new needs,etc.) and all distributors (networks, newrequirements in terms of cemeteries,the increasing popularity of cremation,the environment, etc.).

Page 4: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

• THE MAIN DEVELOPMENTS WORTH NOTING

Four sectors are particularly well represented this year: monuments, cremation, funeral insurance and local authorities.

Monuments have an important place in this year's exhibition,with over twenty companies present, including PELE,GENERAL DE GRANITS and REBILLON. There is a wideoffer in terms of forms and materials, mostly from France,together with an exhibition of architectural projects (whichcan be reproduced freely) aiming not only to please the eye,but also to stimulate the creativity of professionals and openup new paths to them.Run by the exhibition, this presentation, "Architecture for afinal resting place", has called on the services of fifteen well-known architect/designers including Andrée Putman, AgathaRuiz de la Prada, Philippe Demougeot, Fabienne Bulle andFrancesca Cavazocca.The exhibition is inspired by the observation of a new trend:tombstones are becoming increasingly widespread, for withcremation, ashes are often scattered and there is subsequentlyno place for the bereaved to meditate. The "designer" aspect iseverywhere – so why not in this area as well? It means thatthere is still a trace, a kind of tribute, and the possibility ofexpressing a choice.For the exhibition, all these architects have designed afunerary or cinerary monument for a private cemetery orgarden. These are in keeping with modern daily urban life, andmake use of noble materials such as stone, glass, marble andsteel.

Once again, cremation is present in force this year with thearrival of four international companies: Matthews/Caggiati,Facultative Technologies, ATI Group, DFW Europe andSonier Duval. And for the first time at the exhibition, twoincinerators will be set up and a complete cremation facilitywill be realistically demonstrated, equipped with a new filtersystem perfected by Facultative Technologies in response totoday's environmental concerns.

In the CSNAF/CREDOC study of June 2002: "Cremation:issues, problems and responses", it became clear that there isa need to improve the cremation ceremony in order to aid thegrieving process for families. This touches upon theritualisation of the different stages, the need to reconcile thedemand for a personalised ceremony with the reintroductionof the public aspect, the improvement of the memoriallocation, the very status of the ceremony, and assistance forfamilies. Today, at Funéraire 2005, the field of cremation islargely represented in response to all these issues: 16 firms areoffering columbariums, 8 of them memorial gardens, andover 60 firms are studying the ceremonial aspect.Funéraire 2005 will also be presenting a large selection ofnew cremation-related products: incinerable plaques,synthetic diamonds, reliquary jewellery, and so on.

Page 5: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

Funerary services, represented by insurance dealers andfunerary directors, are presenting a steadily increasing offer.Funeral insurance concerns cover for funerals and, moreprecisely, insurance as a service contract. There are in factvarious forms of insurance, some of which are very similar tolife insurance and contain no provision for funerals, just thepayment of a sum to the beneficiary, whether or not in view offinancing funeral services.The CSNAF/CREDOC survey undertaken for All Souls’ Day2004 indicated that this sector was in a phase of development,that professionals ought to be offering services and productsin keeping with policyholders' wishes (simple and traditional),that the offer needed to be made more visible, and that thedifferences between the contracts presented by professionalsin both the funerary and other sectors (banks, insurancecompanies, etc.) needed to be made clear.During Funéraire 2005, you will find the uncontested leadersin the marke t : LE VŒU FUNERAIRE,UNPF–PACK’OBSEQUES, LIBERTE, FUNERIS, GNEPF(National Grouping of Undertakers), the FAPE, GENERALIAssurances, etc.

Local authorities. As major players in the market, localauthorities will find practical solutions in Funéraire 2005 forthe needs of their fellow citizens. A great deal of thought hasbeen given by all concerned as to the place, management,maintenance and development of cemeteries.A special circuit for local authorities is being programmedthroughout the exhibition. Likewise, there will be a preview ofthe results of the Funéraire Magazine/exhibition poll: asurvey on the theme "How undertakers and monumentalmasons see cemeteries and their communal management",carried out before the exhibition.Lastly, a considerable conference programme on the themesof cemetery management and cremation is being offered onThursday 10 and Friday 11 November.

A large number of innovations are to be unveiled during theexhibition. Some involve services: changes in activities arisingfrom a growing demand, leading to the introduction of newservices such as new kinds of ceremonies, the preparation ofbodies, music, and the reception of and aid to families.Others involve products: many firms have given carefulthought to new products associated with cremation (whichthis year has confirmed its increasing popularity) such ascaskets, plaques and padding, and also the design aspect,memorials and the like.

Page 6: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

• KEY FIGURES FOR THE EXHIBITION

Funéraire 2005, the tenth exhibition of its kind, means :• 21 000 sq. m. of exhibition space• 220 companies present• new exhibitors, including 35 from France

• 17 foreign countries including Germany, Bolivia, Spain,Estonia, Italy, Great Britain, the Netherlands, Poland andPortugal …

B R E A K D O W N O F T H E O F F E R I N %Memorials (plaques, vases,crosses, artificial flowers,bronzes, vaults)

26,5 %Ceremony (caskets, urns,accessories, padding)

27,2 %

Materials (granites, marbles, stone,etc.)

8,5 %Preparation of the body andembalming

7,7 %Machines and tooling (grave-digging, stonework, etc.)

7,4 %

Services (funeral parlours,transport, computing, funeralcontracts, etc.)

10,5 % Professional organisations 3,5 % Other 8,7 %

• VISITORS

In 2005, the Salon Funéraire is predicting a higher number ofvisitors – the 2003 exhibition registered over 6,300 visitorsduring the three-day event – as the subject is becoming ofincreasing interest for local authorities (the role of cemeteriesin towns, their management and future, the increasing use ofcremation, etc.), architects (the layout of funeral parlours andcemeteries) and the insurance sector (an increase in the offer,number of players and so on).

This year, Funéraire 2005 is expecting over 25% more visitorsfrom outside France. The arrival of international exhibitors willcontribute greatly to the offer at Funéraire 2005, which extendsits international scope with each event. On this occasion, some30 firms from 14 foreign countries will be represented.

Page 7: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

SPECIAL EVENTS

• EUROPE: A VERY SPECIAL GUEST!

The flagship event, the European Forum, now unites aroundten countries including Italy, Spain, Great Britain, Germanyand the Czech Republic. Run by the CPFM (confederation offunerary and monumental masonry professionals) andoverseen by Jean Neveu, Chairman of theEuropean Federation of Funeral Services (EFFS), this eventwill make it possible to identify the specific features of eachcountry as regards funerary art and practices, together with

products and services that typify the country’s culture andidentity.The European Forum will bring together delegations fromeach country, thus acting as a shop window for ourneighbours for the period of the exhibition, and providingimportant practical insights into laws, practices, customs andfigures relating to the funerary industry in Europe.

• A CONFERENCE PROGRAMME A mirror of the changes in society, the funerary sector isassociating itself closely with the players and prolific offer ofthe exhibition by launching a programme of meetings andmajor discussions on cemeteries, cremation, memorials andconfessional boundaries. The aim is to provide a place ofinternational exchange and to be the main forum for theindustry in Europe. A large number of figures from withinand outside France, such as Fouad Alaoui, Alain Hoffarth,Daniel Leschi, Philippe Martineau, Jean-Michel Pahin Driot,Claude Pernès, Hervé Racine, Loïk Rodde, Jean-Pierre Tricon,

Maurice Thor, Gérard Véclin, Rabbi Korsia, CatherineHenriot and Corinne Loïodice, will be participating in fiveround tables:• Towns: cemeteries and the professionals• The secularity of cemeteries and confessional boundaries• Cremation and the environment in Europe• Cremation and the treatment of ashes• The advantage of franchise networks for the funerary

market(the complete programme can be found in the appendix)

Page 8: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

• CULTURE & HERITAGE

There will be a number of striking cultural events during thetrade fair, including a major exhibition on the themeof!"Architecture for a Final Resting Place", whoseprojects will subsequently be published in a book (EditionsJean-Michel Place). Meanwhile, funerary monumentphotographer André Chabot will be unveiling his"Necropolitan Curiosities" and "The alleged tombs ofJules Verne's heroes",!and sculptor Mario Venier will bepresenting his "Views of eternity". !

Guided tours of the Père Lachaise cemetery organised bythe Friends of the Musée du Funeraire, on the theme of "Thesoldiers of Père Lachaise, from Maréchal NEY to SergentHOFF" will be given on Friday 11 and Saturday 12November, from 10 a.m. to 2.30 p.m. (see appended programme).

Exhibitions"The alleged tombs of Jules Verne's heroes" byAndré Chabot, at the stand of the Friends of theMusée. Photographs & installation.

"Architecture for a Final Resting Place":exhibition of known and recognised architecturalprojects by Andrée Putman, Marie-France de SaintFélix, Cathrin Trebeljahr, Fabrice & Eric Bajjani,Francesca Cavazzocca Manzzoti, Antoine Mortemarde Brisse, Philippe Demougeot , Marine Abergel,Fabienne Bulle , Atelier 3 Ponts, ….

Page 9: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

It is noteworthy that tombstones are now becoming widespread.Often ashes are scattered, leaving no place for the bereaved tomeditate. In a revival of the 19th century tradition, these architectshave designed a number of funerary monuments for a cemetery orprivate garden.

Architecture for a Final Resting Place – Andrée Putman

"Necropolitan Curiosities" by André Chabot. PhotographsSome thirty photos illustrating highly unusual tombs from all over the world. In the past, for those who had ears to hear, thecemetery was alive with the voices of lost loved ones, and the flight of angels going to and fro between earth and heaven. Peoplewould, so to speak, "leaf through" the pages of a family album endlessly enriched with new faces in stone, bronze and porcelain.Nowadays, if we are not careful, the humanity that we used to be able to read by looking at monuments, caressing sculptures anddeciphering epitaphs, the humanity that used to recount social history and personal stories through the work of artists, willgradually disappear from our burial grounds…

Mario Venier, the internationally famous artist, shows us a new "Vision of eternity"through a number of works.

Funéraire 2005 will also be welcoming the "flavour of the month" in the form of the latestadventures of Tim Cockey's Hitchcock Sewell. The author will be signing the latest titlespublished in French by Alvik: "Le Croque Mort à Tombeau Ouvert" ("The Hearse CaseScenario") and "Le Croque Mort est un bon vivant" ("Murder in the Hearse Degree").Meanwhile, there will be a showing of Alan Balls' Six Feet Under, the saga of the Fisherfamily – a series with the courage at last to address the subject of death with no holdsbarred: a disturbing, exhilarating cocktail of emotion and laughter.

H o p e s

Page 10: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

FACTS & FIGURES

• THE FRENCH AND THEIR FUNERALS –Credoc/CSNAF studyOver the last few years, the CSNAF has been carrying out anin-depth study on all funerary activities, consumer perceptionand requirements. This involved a sociological study on theexperience and perception of bereavement and funerals.

The idea was to use a representative sample to try and grasphow the grieving process is perceived, and how the various

services provided by the funerary trade are positioned. It alsoendeavoured to pinpoint inadequacies and gaps needing to beaddressed by the profession in order to satisfy consumerrequirements more fully.

This latest study, entitled "The French and their funerals", was carried out through a quantitative survey in which 1,012 people,selected from a representative sample of French people aged 40 and over, answered a questionnaire dealing with the general world offunerals and cemeteries :!• Decisions• Cremation• Burial• Funeral contracts• Rites

• Undertakers• All Souls’ Day• Cemeteries• Financial aspects

This new approach to the funerary world made it possible to pinpoint several wrong ideas as well as a number of obvious facts,inadequacies and diktats.

Page 11: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

DecisionsPreparing for a funeral is not yet an obvious course ofaction for everyone: only 35% of the people questionedhad made provision for their own funerals, in whole or inpart.

cremation

39%

don't yet

know 21% burial

40%

CremationThe cremation option was 85% dictated by personal conviction; the financial aspect was only considered important by 6%, but it was anobvious choice for atheists and agnostics (61%).Cremation is gaining ground and is now virtually equal with burial as a choice. More often than not, the ashes are scattered afterwards.

Burial61% of those interviewed chose burial, and 25% of themhad already reserved a plot in a cemetery. Burial remains ahighly traditional choice. What do you feel is the ideal

material for a tombstone?

2%

5%

8%

13%

33%

39%

0% 10% 20% 30% 40% 50%

not important

earth or simple

DK: others will decide

other stone

granite

marble

Page 12: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

The funeral contractTwo-thirds of those questioned said they knew what a funeral contractwas.21% answered yes to the question "Do you think you will take out afuneral policy?" It became clear that in response to people's wishes, thefuneral contract market will be moving increasingly towards policieswith actual funeral services contracted with a professional in thefunerary industry.

Do you think you will take out a funeral policy?

RitesTradition still remains very strong, with 63% of the people questioned wanting a religious ceremony at their funeral. Only 12% said theyhad particular wishes as regards their funeral (music, "no flowers by request", etc.).Religion is far from being forgotten. While it may remain hidden during people's lifetimes, it becomes an important issue when it comesto the afterlife: through conviction for some, through tradition for others.

UndertakersProfessionals in the funerary industry have a very positive imagewith the French, and over half the number of people over 40 hadalready had dealings with an undertaker.The choice of an undertaker is chiefly made through word ofmouth. This is the principal vector for a firm's reputation.

While the image of undertakers was already considered good bythose who had actually used their services, satisfaction was alsovery high. The total of positive replies gave a satisfaction indexclose to perfection: 96%. People say they have an excellent imageof the profession because they are extremely satisfied!Satisfaction was higher for private undertaker firms than formunicipal or mixed economy companies.

already have done

10% yes

11%

don't yet

know

13%no

66%

Page 13: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

Undertakers (…)At the top of the list of the requirements expressedwere!"reception", "price" and "impeccable service". It was alsonoted that there was considerable interest in a quality label withinthe profession. Nearly 30% of those questioned were willing topay more for a quality label, and 22% were interested in post-funeral assistance from undertakers.

The total of positive replies gives a satisfaction index close

to perfection : 96%

Were you satisfied with the service provided by your undertaker?

All Souls’ DayThe tradition of All Souls’ Day – or rather, the day before, AllSaints' Day – is still widely respected. Two-thirds of the Frenchpopulation aged 40 and over regularly visit a cemetery on AllSaints' Day:

• in person: 51% of replies were positive• alternately with another member of the family: 15%

Only 22% of replies were positive for the population living inthe Paris metropolitan area, because of their distance from thecemetery, their work, etc. Those living in the north and east ofFrance compensated for this, with 72% going regularly

CemeteriesThe main reason for people not visiting the cemetery on AllSaints' Day arose from personal conviction: it is not part of theirtradition.

Going to the cemetery on All Saints' Day fulfils a threefoldpurpose:• to take flowers for the deceased• to meditate at the grave• to take care of the monument

very satisfied 64%

no opinion 2% Fairly satisfied

30%

Not at all satisfied

2%

Fairly dis- satisfied

2%

Page 14: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

Cemeteries (…)The number of annual visits to the cemetery is closely linkedwith whether or not a person's parents are still alive, but onaverage, French people aged 40 and over visit the cemeterybetween three and four times a year, and very few people entrustthe maintenance of the tomb to specialised firms (2%).The average amount spent each year by the French is a littleunder "85; only a third being spent on flowers for the grave onAll Saints' Day.It was also noted that the French feel highly satisfied with theircemeteries, apart from the caretaking aspect and their lack ofaccessibility by public transport, particularly in rural districts.

Financial aspectsThe French have a relatively accurate idea of the cost of afuneral.

• Burial: estimated amount "3,150 (not including the burialplot, monument and masonry work)

• Cremation: "2,690

A classification of estimates confirms that French people seemto be fairly well-informed about such costs, because the greatermajority of estimates agreed with undertakers' current prices.However, burial is often perceived as being more expensive thancremation (51%).

In conclusion,French people remain simple and traditional in their choices for funerals.!The ostentatious is on the decline, and today'ssociety is not yet ready for a more original approach.Funeral rites are still firmly rooted in tradition, including the religious aspect.Undertakers have an excellent image with families.

What are your views aboutthe cemetery where the

grave is located?

Is it/does it have:

53%

55%

75%

92%

95%

95%

97%

99%

0% 20% 40% 60% 80% 100%

Good public transport facilities

Secure

Landscaped, full of flowers

Well-equipped (seats, water point)

Easy access to graves

A convenient size

Well-kept

Clean

Page 15: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

THE ECONOMIC BAROMETER – The IPEA/CSNAF study

The CSNAF and the PROMO-FUNERAIRE Associationcommissioned an economic study from the IPEA (institution forplanning promotion and studies) with the idea of creating amonitoring tool for the funerary market.IPEA's method was to directly interview manufacturers (bothmembers and non-members of the CSNAF), distributors andconsumers. Naturally, they also consulted data provided byINSEE, SESSI, etc… .

The study is thus based on the statements of the playersthemselves rather than a few interviews with so-called"specialists". (Survey with CSNAF!members – May 2005; Telephonesurvey with 650 undertaker firms – 30 May to 3 June 2005; Telephonesurvey with 500 members of the French public aged over 45 – 30 May to 3June 2005) - Data from INSEE, SESSI, FFSA, FFC, etc.)

Here is a summary of the initial information gathered :

Economic importance of the funerary industryA sector worth "3.1 billion with a large number of stakes at issue:! an approach based far more on the idea of a "trade" than an

"industry"! increasing use of cremation and the effect on the average budget! distribution increasingly turned towards services!! manufacturers are employing a cost reduction strategy! a great many complementary "trades" with suppliers in the face of

the growing organisation of distributors! a strong lack of positioning for undertakers as regards funeral

contracts compared with banks and insurance companies! manufacturers/importers that are attempting to strengthen "control"

over imports in order to stay in the market! a lack of information for consumers and an absence of psychological

pricing.

The funerary industry breaks down into 3

distinct activities

39%

45%

16%undertakers

monuments

flowers

Page 16: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

Variations in the numbers of deaths in mainlandFrance2004: 508,500 - 7.5% 2004/2003 (estimate)2003: 549,987 + 3% 2003/20022002: 520,000 + 0.6% 2002/20012001: 531,073 + 0.04% 2001/20002000: 530,864 - 1.3% 2000/19991999: 537,661 + 0.7% 1999/1998

Outlook for 2005 - Estimate6 months 2005/6 months 2004 +6.4%

Average expenditure in 2005Burials "2,492 incl. VAT (excl. monuments)Cremations "2,156 incl. VAT

Breakdown of average funeral costs (excl. monuments, burial plots and outdoor flowers in 2005)

! Coffin 39.3%! Procession – transport, bearers, funeral director 18.9%! Preservation processes/embalming 9.8%! Period in funeral parlour 8.7%! Formalities and procedures 7.9%! Preparation and organisation of funeral 5.0%! Funerary articles 4.2%! Flowers 3.2%! Announcements and expressions of thanks 3%

480000

500000

520000

540000

560000

2004 2003 2002 2000 1999

Variations in the number of

deaths in France

508500

549987

534183

531073

537661

Page 17: FUNERAIRE 2005: THE INTERNATIONAL EVENT FOR THE FUNERARY INDUSTRY

An even distribution of products and services

Distribution structure

Structure de la distribution

39%

30%

31%

réseaux intégrés

indépendants

enseignes,négocesassociés,franchises

Distribution: UndertakersA considerable growth in the number ofemployees over the past few yearsKey figures for 2002• Turnover: "1,393 billion• Number of firms: 2,021• Number of staff: 16,254• Share of part-time workers: 29%

39.3%

18.9%

9.8%

8.7%

7.9%

5.0%

4.2% 3.2% 3.0%

caskets

procession - transport - bearers - funeral directors

preservation processes - - embalming

period in funeral parlour

formalities - procedures

preparation - organisation of

funeral

funerary articles

flowers

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INNOVATIVE PRODUCTS AND SERVICES• A FEW EXAMPLES

Memopack: the messenger of your feelings: incinerable funeraryornaments enabling someone to transmit a last message to the deceasedand thus be with them during the funeral and cremation.Uono: cocoon, a designer casket with an appealing shape.LifeGem: a diamond created from the carbon found in human – oranimal – ashes after cremation. A LifeGem® is an authentic certifieddiamond enabling you to cherish the memory of a unique and preciouslife, in a very special way.Golden Body Performance: artistic project – integral gilding with goldleaf of the deceased's body, or design of a funerary chamber or urngilded in fine gold.Uono: cocoon, a designer casket with an appealing shape.Simo: this casket and funerary article manufacturer will be presenting arange of mixed caskets for cremation and burial in a cherry wood finish,together with a white wengé finish casket for a younger clientele.Dipro: presentation of a new and original range of cotton padding, anew collection of urns in alabaster, ceramic, wood and porcelain, and anew range of chapel back wall accessories.Ducarme: now with a wider range of vehicles, including a top-of-the-range vehicle with a central layout, panoramic windows, sliding reardoors and two "private vehicle-approved" rear seats. At the bottom ofthe range, Ducarme offers a model with a single possible interior layout,in three basic models, with one "private vehicle-approved" rear seat.They will also be presenting a funeral limousine.Bocap: new top-stitched padding and/or with personalised applieddesigns.

Algordanza: superior quality synthetic diamonds derived from theashes of the deceased, in memory of their unique and wonderful lives.

Hommages et réceptions familiales: this recently formed-companyoffers families in mourning for a loved one an opportunity to find ameaning in death, and to remember that it is part of the natural lifecycle, by making the funeral an occasion to pay tribute to the departedperson in the company of all those who have come to show theiraffection and friendship. "Hommages & réceptions familiales" helpsbereaved families to bring friends and family together around sharedmemories of the deceased, and thus pass on the baton of life fromgeneration to generation.

Piverdie fleurs: here there is no room for the haphazard or theapproximate. From the search for trends, lines, forms, colours, fabrics and materialsright through to the design and perfection of floral ranges, we use ourquesting imagination and skills to make you the sort of flower creationsyou really want.

Facultative Technologies: a world player in the cremation of humanremains in incinerator construction, filtering, smoke processing andfacility maintenance, Facultative Technologies will be presenting acomplete cremation facility during Funéraire 2005, equipped with afilter line and smoke processing system.

Strassacker: production of cinerary monuments and creation of aninformative Web site for technical/commercial training.

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USEFUL INFORMATION

• Opening times! Thursday 10 November 2005! Friday 11 November 2005! Saturday 12 November 2005from 9.30 a.m. to 6.30 p.m. non-stop

• Informationhttp://www.salon-funeraire.comCOSP!: 01 40 76 45 00

• RERLine B3/B5, going to Roissy Charles de Gaulle airport - Mitry-Claye: alight at “LeBourget” (free shuttle from 9 a.m. to 7 p.m. between the RER station "Le Bourget"and the exhibition entrance).

• BusNo. 152, going to Porte de la Villette: alight at “Michelet-le Bourget”No. 350, going to Gare de l’Est-Gare du Nord-Porte de la Chapelle: alight at"Aérogare du Bourget".

• CarA1 motorway (Porte de la Chapelle), exit 5 to "Le Blanc-Mesnil".A3 motorway (Porte de Bagnolet), exit 5 to "Le Blanc-Mesnil".RN2 (Porte de la Villette): exit to Le Bourget.

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APPENDIX 1 – LECTURES PROGRAMMESponsored by the Association des Maires d’Ile de France, Funéraire Magazine and Le Journal des Communes

Secularism and denominational areasThursday 10 November at 11:00 a.m

With :A representative of the Religions Department from the Home Office - M.Didier LESCHIA representative of the Christian confession – Reverend Father DUBOISA representative of the Jewish confession – Chief Rabbi KORSIAA representative of the Muslim confession - M. Fouad ALAOUIMrs Catherine HENRIOT – Local Council of Pierrefitte

Animated by!: Nathalie CHALARD (Journal des Communes)Olivier GEHIN (Funéraires Magazine)

The city : its cemeteries and professionals Thursday 10 November at 12:00 a.m

With :M. Jean-Michel PAHIN DRIOT - CPFMM. Christian SCHIEBER - UNA des Métiers de la Pierre - CAPEBM. Jean-Pierre TRICON - Direction Générale des Opérations Funéraires de laville de MarseilleMrs Corinne LOÏODICE - Union des Professionnels du Pôle Funéraire Public

Animated by!: Nathalie CHALARD (Journal des Communes)Olivier GEHIN (Funéraires Magazine)

Cremation and environment in Europe – the different statutorysolutionsThursday 10 November at 2:30 p.m

Sponsored by ICF, EFFS and UEC with!:M. ARBER (Great-Britain)M. Alain HOFFARTH (France)M. Philippe MARTINEAU (France)M. Rolf LICHTNER (Germany)M. SWINKELS (Netherlands)M. VIDAL (Spain)M. KEIZER (Netherlands)

Animated by!: M. Jean NEVEU - EFFS

The cremation and the becoming of mortal remains Thursday 10 November at 4:00 p.m

With!:M. Michel HANUS - Président de la Société de Thanatologie.M. Alain HOFFARTH - Président de Fédération Française de Pompes Funèbres(FFPF)M. Jean-Michel PAHIN DRIOT - Président de la Confédération desProfessionnels du Funéraire et de la Marbrerie (CPFM)M. Claude PERNÈS - Président de l’Association des Maires d’Ile de FranceM. Hervé RACINE - Représentant de la marque ROC-ECLERCM. Maurice THORE - Président de la Fédération Française de Crémation

Animated by!: Pascal MOREAUX – Consultant

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APPENDIX 1 – LECTURES PROGRAMME (…)Sponsored by the Association des Maires d’Ile de France, Funéraire Magazine and Le Journal des Communes

The interest of the franchise network for the Funeral marketFriday 11 November at 11:30 a.m

With!:M. Gérard VECLIN - LibertéM. Philippe GENTIL - Groupe Roc-EclercM. Philippe MARTINEAU - Le Choix FunéraireM. Olivier GEHIN - Funéraire MagazineM. Loïk RODDE - Point FunéplusM. Thierry CEOTTO - Funéris

Presentation of the new standard on the coffins specificationsFriday 11 November at 2:00 p.m

With M. Eric Launay - CTBA

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APPENDIX 2 – Programme des Balades au Père Lachaise

Les Amis du Musée Funéraire NationalAssociation régie par la Loi de 1901 - 14, rue des Fossés Saint-Marcel 75005 – PARIS

Visites guidées gratuites du cimetière du Père Lachaiseles vendredi 11 novembre et jeudi 12 novembre 2005

Thème!: Les militaires du Père Lachaise «! Du Maréchal NEY au Sergent HOFF!»Mise en service le premier prairial AN XII ( 21 mai 1804, le premier cimetière laïc de Paris, voulu par la volonté de Bonaparte, ouvert à tous sansdistinction sociale devient très tôt un lieu destiné à accueillir les glorieuses dépouilles mortelles de militaires.

Des chefs-d’œuvre d’architecture seront présentés au public notamment pour les tombeaux des maréchaux du premier Empire, les tombes dessoldats de la grande armée, les monuments élevés aux martyrs de la barbarie, les cénotaphes évoquant la mémoire des militaires disparus, les Bustesdes héros chargés de gloire, couverts de médailles et couronnés de lauriers.

L’anniversaire du 11 novembre 1918, vous invite à visiter ces illustrations du souvenir traduites dans la pierre et le bronze par les plus grandsartistes de leur temps et qui témoignent un passé parfois tragique mais toujours glorieux.

RENDEZ-VOUS!: Porte principale du cimetière, Boulevard Ménilmontant 75020 Paris

H O R A I R E S D E S V I S I T E SVendredi 11 novembre Samedi 12 Novembre

Ces visites guidées par l’Association des Amis du MuséeFunéraire National seront gratuites. Elles sont organisées àl’occasion du salon professionnel international de l’artfunéraire en partenariat avec COSP, 22 Avenue FranklinRoosevelt 75008 PARIS – Téléphone 01 40 76 45 00Renseignements pour les visites 06 77 83 55 15 - 06 76 41 41 24

• Matin! 2 visites 10 h et 10 h30

• Après-midi 2 visites 14 h et 14 h30

• Matin! 2 visites 10 h et 10 h30

• Après-midi 2 visites 14 h et 14 h30