Volk Optical Inc. Press Release 02.16.2015

FUNDUS PHOTO’S NEW VISION OPHTHALMIC IMAGING SOFTWARE

SELECTED FOR THE VOLK PICTOR PLUS PORTABLE IMAGER

Fundus Photo is delighted to announce that Volk Optical Inc. has acquired the rights to use Fundus

Photo’s New Vision Ophthalmic Imaging software suite in its new digital ophthalmic imager, the

Pictor Plus.

The Pictor Plus is a lightweight, portable ophthalmic camera featuring two easily interchangeable

imaging modules, the posterior and anterior segments. Capturing detailed high-resolution retinal

images and external eye imaging, the device reveals superficial damage, visual impairment, and the

early onset of diseases such as diabetes.

Weighing less than one pound, the device allows eye care professionals to administer their practice

in different locations including exam rooms; satellite diagnostic screenings; and nursing homes. The

portable ophthalmic imager’s ability to aid diagnosis in adverse locations also benefits treatment in

medically underserved areas and economically developing countries.

Figure 1 - Promotional Image of the Pictor Plus

Volk Optical Inc. Press Release 02.16.2015

A proven success in the rapidly expanding telemedicine industry, the Pictor Plus is an improved

version of Volk’s original Pictor digital ophthalmic imager. The Pictor Plus features new additions

including auto focus assist; fixation targets; and improved glare-free anterior segment imaging. A full

list of features is available via Volk’s website.

Fundus Photo’s ophthalmic imaging software enables practitioners to upgrade existing fundus

cameras to 20-megapixel high resolution digital and transfer images to and from Electrical Medical

Record systems.

Using inbuilt Wi-Fi technology, professionals can enter patient information directly in to the Pictor

Plus. The handset integrates with any PC or mobile device, uploading JPEG format images and their

corresponding data to the practice’s database system for patient record updates in compliance with

Digital Imaging and Communications in Medicine (DICOM) protocol.

Fundus Photo’s New Vision ophthalmic imaging software upgrade is installed onsite once Volk’s

Pictor Plus device has been purchased and delivered to its destination. Fundus Photo’s commitment

to customer service waives any support contracts to provide free assistance for anyone in possession

of the Fundus Photo system.

Speaking on the company’s new partnership with Volk Optical Inc., Dale Brodsky, CEO of Fundus

Photo explained: “The integration of Fundus Photo’s software into the Pictor Plus marks a great

success in our relationship with Volk as we work together to grow eye care awareness and promote

the benefits of telemedicine technology.”

“As part of our mission to provide the latest innovative technology in eye care to private practices;

surgery centers; and hospitals around the world at affordable cost, the Pictor Plus represents a

sensitivity to the needs and budgets of small to mid-sized practices that strive to provide exceptional

care for their patients.

Volk Optical Inc. Press Release 02.16.2015

“We hope this partnership will strengthen Fundus Photo’s presence in the optimology market, as

well as create new opportunities to engage with optometrists and primary care physicians.”

Medicare utilization rates for claims in 2012 reveal that fundus photography was performed in eight

percent of all office visits to the nation’s 18,000 ophthalmologists. That is, for every 100 exams

performed on Medicare beneficiaries, Medicare paid for this service eight times. For the United

States’ 50,000 optometrists, the utilization rate is about 13%.1

The Pictor Plus is currently available in the USA, Canada, Brazil, the EU and Australia, with added

distribution to Mexico and Japan coming soon. For other countries and regions, the first generation

Pictor portable ophthalmic camera may be available. More information on the original Pictor imager

is available via Volk’s website.

Fundus Photo’s digital image upgrader is also sold separately with a one year warranty including

updates, upgrades and unlimited telephone support. For more information about Fundus Photo, and

its FDA-cleared, cross-platform, ophthalmic digital imaging solution, visit the company’s website.

ENDS

For further press information, please contact Dale Brodsky, CEO at Fundus Photo on 314-533-6000

or info@fundusphoto.com. For enquiries by mail, please address to Fundus Photo, LLC

Headquarters, 3015 Locust Street, St. Louis, MO 63103.

About Fundus Photo

Fundus Photo was founded in 2007 by ophthalmic equipment and imaging expert Dale Brodsky, who

recognized the need for better imaging in the eye care community. Mr. Brodsky is also President of

1 Corcoran Consulting Group, Medicare Reimbursement for Fundus Photography with Pictor, March

2014. URL: http://volk.com/pictorplus/wp-content/uploads/2014/06/FAQs-Fundus-Imaging.pdf

Volk Optical Inc. Press Release 02.16.2015

Fundus Photo’s parent company, St. Louis Ophthalmic Equipment Company.

Fundus Photo specializes in digital upgrades for fundus cameras. Manufactured in the United States,

Fundus Photo’s full frame 20 megapixel digital upgrades provide the only FDA cleared open platform

digital imaging solution in the industry.

Fundus Photo also provides eye care products and professionally refurbished equipment designed to

provide years of reliable service.

Fundus Photo offers the only ophthalmic imaging software that transfers images and data

to any EMR/EHR. The company also offers the only digital upgrade for fundus cameras with no annual

technical support fees or contracts to benefit ophthalmologists, optometrists, and primary care

physicians.

Fundus Photo’s mission is to provide the latest innovative technology in eye care to private practices,

surgery centers, and hospitals at affordable cost.

Title:

FUNDUS PHOTO’S NEW VISION OPHTHALMIC IMAGING SOFTWARE SELECTED FOR THE VOLK PICTOR

PLUS PORTABLE IMAGER

Word Count:

593

SEO Checklist:

Keyword Quantity

Fundus 28

Ophthalmic 15

Pictor 14

Volk 9

Eye 7

Portable 4

Optometrists 3

Primary Care Physicians 3