"We make a living by what

we get. We make a life by

what we give." –

Winston Churchill

• They are inherently generous• They want to make a difference• People give to positive enthusiastic people• To share a joy or loss• To be to part of a community or organization• To receive peer approval and recognition• To gain tax and financial planning benefits• They are specifically asked

They don’t see how their donation will make a difference

They don’t feel wanted or needed They received no personalized appeal A past gift went unacknowledged Timing wasn’t right The organization’s mission wasn’t compelling for

them They weren’t asked

“People give to people” Successful fundraising goes hand-in-hand with

building relationships with prospective donors.

Identify Inform

Interest Involve

Invest

Special AppealsSpecial Appeals Major GiftsMajor Gifts Board GivingBoard Giving

Special EventsSpecial Events BequestsBequests Workplace Workplace CampaignsCampaigns

In-kind GiftsIn-kind Gifts Government Government GrantsGrants

Foundation GrantsFoundation Grants

Monthly Pledge Monthly Pledge ProgramsPrograms

Sales of t-shirts, Sales of t-shirts, books, etc.books, etc.

Corporate Corporate MembershipsMemberships

Individual Individual MembershipsMemberships

Donations from Donations from Civic & Religious Civic & Religious

OrganizationsOrganizations

Corporate Corporate SponsorshipsSponsorships

Matching GiftsMatching Gifts Fee For ServiceFee For Service Endowment Endowment IncomeIncome

Source: www.gailperry.com. Reprinted with permission of Gail Perry Associates.

Example:The mission of the Diabetic Youth Foundation is to improve the quality of life for children, teens and families affected by diabetes. The Foundation provides education and recreation within a supportive community, encouraging personal growth, knowledge and independence.

A clear Mission and Long Term Purpose

WHO?

WHAT?

WHY?

HOW?

HOW MUCH

?

A case statement which explains

1.No one is waiting around to give2.Fundraising is a conversation3.Effective fundraising is passionately

telling your story4.People give to people5.You must ask to receive6.You cannot thank enough7.Donors are developed, not born8.People will do what they please

Principles of Fundraising

What does charitable giving

look like worldwide?

Individual Noncash Charitable Contributions, 2007

(Money amounts are in the thousands of dollars)

Type of Donation Number of Donations Amount

All donations 18,599,215 52,827,286

Corporate stock 450,824 237,728,784

Mutual funds 23,395 1,418,878

Other investments 7,639 1,946,378

Real estate 9,932 1,896,978

Land 8,271 4,047,464

Conservation Easement 2,405 1,954,122

Façade Easement 242 222,269

Art and collectibles 108,556 997,996

Food 387,160 98,698

Clothing 11,141,891 7,613,709

Accessories 69,574 103,577

Electronics 580,759 372,087

Household items 4,183,228 3,920,893

Cars 331,979 578,113

Other Vehicles 11,223 116,514

Services 34,183 56,546

Airline tickets/miles 1,851 3,712

Other 1,246,103 3,750,570

1) ¼ high net worth individuals globally say charity is a top spending priority;

2) US, Ireland, South Africa and India lead the way in donating both money and time;

3) UK and Qatar emerge as ‘Volunteer’ donors, donating time rather than money;

4) Philanthropy has a bright future, with 44% of respondents saying they will give when they retire

5) Men are more active philanthropists in developed countries, but in emerging countries, women take the lead;

6) After North America, developing countries are the second most likely group to give money to charity-why is this?

Bill & Melinda Gates Foundation Study

The report notes that in India, poverty is ever-present and many Indians do not trust the government to provide adequate solutions, so people feel the need to do something on their own to address the multitude of problems. Similarly in South Africa, wide rich/poor divide is considered a driver for wealthy individuals to give, in addition to the resurgence of the Ubuntuism. (Ubuntuism means to care about one’s fellow human beings and is based on generosity and altruism.)

Charitable Giving as a % of Gross Domestic Product by country:

USA 2.2UK 1.3Canada 1.2India .6Brazil .3China .1

http://www.globalization101.org/news1/Globalization-of-Philanthropy

75% of charitable giving in US is by individuals

10 % percent of charitable giving in India is by individuals with balance by foreign corporations and government

Use your time wisely

Do your research – on giving in your country, on potential donors, on giving history in your communities

Be knowledgeable about your productMission, case statement, goals & objectives,

outcomes, evaluation process, budget, etc.

Display your passion everywhere you go

Cultivate your volunteers and donors

Ask them for support – both of money, goods and/or resources

Acknowledge them – well and often

Involve, encourage their investment in you

In the end, fundraising is about doing your homework and building successful relationships