fundraising webinar series fixing your broken donate button

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Fundraising Webinar Series

IGLOO [email protected] 11, 2023

Fixing your broken button


A Three Part Webinar Series

Webinar 1: Your Donation ButtonDate: March 19th, 1pm

1. PLACEMENT

2. TRACKING

3. REPORTING

Webinar 2: Creating Effective “Grass Roots” Donation ProgramsDate: March 26th, 1pm

1. IDEATION

2. DELIVERY

3. MEASUREMENT

4. BRAND

Webinar 3: Online Communities – From Flat to EngagingDate: April 9th, 1pm

1. E-ENGAGEMENT STRATEGIES

2. PROMOTING PARTICIPATION (BLOGS, FORUMS, MESSAGING)

3. SOCIAL NETWORKING


A Unique Partnership

A leading provider of online communities and social software solutions

Turnkey community solutions for associations, corporations and schools

On-demand, cost effective and uncomplicated

• A leading provider of fundraising and donation ready solutions

IGLOO & Artez have partnered to combine online donation software together with powerful online community and social software - in one integrated suite.


Market Conditions

• 21% of organizations saw a decrease

in their contributions in 2008

• 37% of organizations expect a

decrease in their contributions in 2009

• Highest giving priority - social services

and health organizations

• Lowest giving priority – education, arts

and professional organizations

*Impact of the Economic Downturn on the Philanthropic Sector


Market Conditions

• Decreasing efficiency

of traditional mediums

- e.g., direct mail & telephone

solicitations

• Expected growth in

online giving

Source: Impact of the Economic Downturn on the Philanthropic Sector

* The survey is based on 994 responses


Opportunities – Global Digital Giving

Individual Giving

Year 2008 Year 2011

$500B

$10B (2%)

$550B

$27B (5%)

eGiving $10B → $27B E-Giving


Web 2.0 Technologies – Internet President • Half a billion raised online

• 3 million donors

• 6.5 million donations online

• Average donation $80

• Obama’s use of social media

• 3.2 million Facebook supporters

• 2 million supporters on MyBO

• Personal fundraising pages on MyBO


How to Leverage Social Media in your Fundraising Efforts

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Placement of “Donate Now” button

Free the Children

1 click away, clearly labeled Osteogenesis Imperfecta Foundation

3 clicks away, easy to miss

Make it PROMINENT! Don’t make your visitors search for it!

1. Home Page

2. Donation Page

1. Home Page

2. Ways to Help

3. Monthly Donor


People Give to People

Email Open Rates

Campaign email - 1% vs.

Email from a friend - 70%

Donation Rates

People are 100 times more

likely to donate when asked

by a friend

*Source: online survey by About Micro-Philanthropy, 2008


Peer-to-Peer Fundraising Modules

• Personal Event Module Empower your supporters to execute

their own fundraising campaigns

• Major Event Module Personal and team-based fundraising

for pledge-based events or campaigns

Donors

Fundraisers

Teams

Fundraising Event


Fundraising Modules in Action


Fundraising Modules in Action Preview your Personal Page


Fundraising Modules in Action Send Out Emails


Direct Facebook friends to your Personal Fundraising Page


Donations through mobile devices


Benefits – Association Members

• Tell your story with pictures and videos

• System-generated and

custom emails – New sponsor alert– Thank your sponsors– New team member alert

• Track RSVPs and sponsors easily


Benefits – Association Administrators

• Advanced real-time reporting capabilities

• Greater interaction with supporters

• System-generated tax receipts

Select a Report


Our Clients


Case Studies – Canadian Breast Cancer Foundation

• The CIBC Run for the Cure is one of Canada’s largest and most successful annual fundraising events

– Launched in 1992, the first run raised $85,000 from 1,500 participants running together in a single location

– In 2006, more than 170,000 people raised over $24 million for breast cancer research at 40 run locations

• In 1999, the Canadian Breast Cancer Foundation was among the first nonprofits in the world to offer online registration and fundraising to its run participants


Over the last eight years, the CIBC Run for the Cure has increased online fundraising by almost 200 times

• Total donations have less than tripled over the same time period

Online now accounts for over 50% of registrants and almost 40% of public funds raised

On average, online gifts are twice as large as gifts made by cash/check ($51.30 vs. $26.70)

Online Dollars Raised

Case Studies – Canadian Breast Cancer Foundation


Case Studies – UNICEF

In the wake of the tsunami, young Canadian boy Bilal Rajan challenged kids across Canada to raise $1 million in support of relief efforts

• 116 kids signed up online, raising $70,000

• Bilal alone raised more than $45,000 from 200 donors, many of whom found Bilal’s page through local media coverage

emergency response


Best Practices – “Donate” Button

1. Make it prominent size, color, and placement

2. Set a clear path straightforward giving options

3. Use suggested amounts gift array


Best Practices – “Fundraise” button

1. Give more options let your members fundraise on

their own terms

2. Feature your champions success of others is motivating

3. Build a campaign

create a theme, set clear goals, define a time period and demonstrate the results


Summary

• It’s time to take your fundraising online!• Digital medium is more cost effective than other traditional mediums

• Wealth of opportunity to reach a new audience with social media

• There are already many success stories

• Choose the right tools • Easy for your members and your administrators to use

• Cost-effective

• Deployed quickly

• Best practices DON’T: install a donate button, sit back and wait for magic to happen

DO: Plan! Strategize! Experiment! Test!

DON’T: Be afraid to ask

DO: Tell your supporters how they can help

fundraising webinar series fixing your broken donate button

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