fundraising in flip flops

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+ Fundraising in Flip Flops Attracting the Next Generation of Fundraisers

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Page 1: Fundraising in flip flops

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Fundraising in Flip FlopsAttracting the Next Generation of

Fundraisers

Page 2: Fundraising in flip flops

+Who is this guy?

Introduce

Analyze

Work

Donate

Conclude

Page 3: Fundraising in flip flops

+Warm-up

Introduce

Analyze

Work

Donate

Conclude

Page 4: Fundraising in flip flops

+How to ruin your celebrity career

Page 5: Fundraising in flip flops

+My commitment to you

From each other, we will learn…

Who the next generation of fundraisers are

How to attract and retain young talent

What trends will affect how young people donate/get involved

Introduce

Analyze

Work

Donate

Conclude

Page 6: Fundraising in flip flops

+Our future fundraisers

Page 7: Fundraising in flip flops

+One Step Back

What generations are we talking about? Generation X: 1961 – 1981 Millennial: 1982 – 1990 Generation C: 1991 – present (or 2004?)

Generational generalizations Many factors affect each individual, so there is no

cookie cutter solution to everyone of the same generation

Source - William Strauss and Neil Howe. Generations: The History of America's Future, 1584 to 2069. Perennial; Reprint edition September 1, 1992 Friederich, Peterson, Koster, Blum. The Rise of Generation C: Implications for the world of 2020. Booz&Co. 2010

Introduce

Analyze

Work

Donate

Conclude

Page 8: Fundraising in flip flops

+X vs. M vs. C

Generation X (30-40s)

Many come from single parent or blended families

Increasingly flexible gender roles

First generation to use computers in school Drivers of the Internet revolution

Video games and MTV played large role in childhood

Pragmatic, adaptable, diversity minded

Source – Deloitte Development LLC. Who Are Generation X? 2007.

Introduce

Analyze

Work

Donate

Conclude

Page 9: Fundraising in flip flops

+X vs. M vs. C

Millennial Generation (20s)

Subject to “Helicopter Parenting”

Never experienced life without computers Go from user creator at a very young age

Reverse accumulation of knowledge - the younger you are, the more you know

All information is a click away – and so is the competition

Innovative, collaborative, educated

Source – Deloitte Development LLC. Who Are The Millennials (aka Generation Y)? 2005.

Introduce

Analyze

Work

Donate

Conclude

Page 10: Fundraising in flip flops

+X vs. M vs. C

Generation C (<19)

By 2020, will make up 40% of population in US, Europe, and BRIC countries

No difference between online and offline world

Heavy reliance on mobile technology to stay connected

E-mail is outdated

Distance themselves from older generations

Largest generation of entrepreneurs

“The term early adopter is essentially meaningless”

Source – Booz&Co. Rise of Generation C: Implications for the World of 2020. 2010

Introduce

Analyze

Work

Donate

Conclude

Page 11: Fundraising in flip flops

+Where could we find them?

Page 12: Fundraising in flip flops

+What stops them

1. Don’t want to add another salary to the organization’s expenses

2. Didn’t know it was a profession

3. Don’t see how it develops their skills

4. Wasn’t seen as valuable to those in the profession, so didn’t want to be associated with them

Introduce

Analyze

Work

Donate

Conclude

Page 13: Fundraising in flip flops

+How do you attract them

Engage volunteer fundraisers

Raise awareness of profession Highlight RM publically

Develop a training program / curriculum for young professionals

Find ways to honour your smaller or first time donors

Introduce

Analyze

Work

Donate

Conclude

Page 14: Fundraising in flip flops

+Type of work environment

Out Gen X Millennial

Slow and unwieldy systems

Streamlined, efficient

Efficient, flexible

Do it because I said so / we always do that

It makes sense

Playing “games” Respect, trust, authentic behaviour

Passive learning Real-time info, mentoring

Real-time info, partnering with mentors

Getting “face time” Getting a challenge & results

Getting to work on something worthwhile

Corporate ladder Growth & Pro. Dev.

Stellar resume

Official content Personal content Peer referralsSource – Deloitte Development LLC. Who Are Generation X? 2007.Deloitte Development LLC. Who Are The Millennials (aka Generation Y)? 2005.

Introduce

Analyze

Work

Donate

Conclude

Page 15: Fundraising in flip flops

+2 secrets of success

Care about the whole person

Develop management and leadership skills

Introduce

Analyze

Work

Donate

Conclude

Page 16: Fundraising in flip flops

+Affecting Their Donations

Source – Ringer and Garma. Does the Motivation to Help Differ Between Generation X and Y? 2007.

Able to donate, but to specific purposes Want to know where it is going and who it benefits

Desire to benefit themselves apparent for both generations Want to feel important, liked, and needed “What’s in it for me?”

Gen X more likely to donate towards social or community needs Help those less fortunate than self Emotional appeals if there is affinity or personal

experience with the social issue

Rising interest in global issues

Introduce

Analyze

Work

Donate

Conclude

Page 17: Fundraising in flip flops

+2 (more) secrets of success

Hire a connector They know people and people know them

Hire someone who commands respect from your target audience

Introduce

Analyze

Work

Donate

Conclude

Page 18: Fundraising in flip flops

+Key Messages

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Any questions?

Introduce

Analyze

Work

Donate

Conclude

Page 20: Fundraising in flip flops

+Thanks for coming!

Matt Corker Leadership Trainer, lululemon athletica [email protected] 604-999-3961

Or, for the Millennials in the crowd: Facebook me Subscribe to my blog Connect with my on LinkedIn Follow me on Twitter

Introduce

Analyze

Work

Donate

Conclude

Page 21: Fundraising in flip flops

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