Fundraising in a Cross Media World

Direct Mail(Donor

Solicitation)

Landing Page(Online Response)

Business Reply Envelope(Analog Response)

Email Newsletter

Donate or Response

Subscribe to Email Newsletter

Non-Responder

Capture

Response Channel “Call to Action”

Drip/Nurture

Email Phone Call

Direct Marketing

Nonprofit Donor Solicitation

98-99 %

1-2 %

© 2013 Big Dog Innovations