Fundraising for your athletic program

“Sports Celebrity Dinner”By Dave Pierce

Professor Dave Pierce - Bio

• Undergraduate Sport Management Co• Instructor of Sport Management• SMGT-UNG Program Coordinator• Apprenticeship/Internship/Practicum

EducationM.S.S. in Sport Management – S.A.B.S. in Education – Lakeland CollegeLifetime Secondary Education Teaching

Certificates: History/Health/P.E.

Exploring Fundraising Events

Modest events• Coupon sales• Car washes

Minor events• Auctions• Raffles• Fun Runs

Major events•Golf Tournaments•Sports Celebrity Dinner

INTRODUCTION

• This type of event will be the highlight of the year for you. This event will pull your campus community and your surrounding community together. It is a fun event for all involved and you will be able to raise needed funds for your programs.

OUTLINE

• Sports Celebrity Dinner History• Objectives• Planning the Event• Program Format• Summary

Celebrity Dinner History

We stared the sports Celebrity Dinner Idea back in 1979. We began small with just over 50 people attending our first event. The last year that we put on our event we had over 1000 people in attendance. We lasted 24 years having the celebrity dinner.Remember that fundraising is friend raising.

Objectives/Goals•To raise funds for our athletic program•To have an outstanding event that helps promote our school•To promote public relations for our school•Create better community Involvement

Planning the Event“Who is Involved”

• Citizens Committee on Athletics• Student Athletic Advisory Committee• Faculty & Staff• Coaching Staff• Athletic Staff• Sponsors• Food• Awards

Strategies for the Event

• Select award recipients• Select master of ceremonies• Select & Invite Celebrities• Public relations• Whom to invite (target areas)• Sponsor contacted• Facility setup• Dinner menu• Ticket prices• Other

Program Format

Complimentary Social Hour (6:30-7:30pm)•Autographs from celebrities

Dinner (7:30-8:30pm)•Instructions•Invocation•Door Prizes

Awards Program (8:30-9:30pm)•Thanks to Sponsors•Welcome by President•Master of Ceremonies (Recognizes Celebrities at tables)•Student Awards•Special Recognition Awards (Community Service)•Sport Personality of the Year Award

Sport Celebrities

• Details for including a sports celebrity– Define & determine the number of hours and how

scheduled & accounted for– Does celebrity have the right to refuse an

engagement– How far in advance does the event need

scheduled– Time frame of celebrity in the event– Hotel and travel accommodations– Termination clause for immoral behavior

Celebrities

Follow Your Dreams