FUNDRAISING FOR PAGAN ORGANIZATIONSFundraising and sales - a dialogue

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GIVING IN AMERICA

2008 - $307.63 Billion

Individuals, 75%Charitable Bequests, 7%Foundations, 13%Corporations, 5%

GIVING IN AMERICA Total giving down 5.7 percent - the largest drop on record The greatest portion of charitable giving, $229.28 billion,

was given by individuals or household donors Charitable bequests decrease of 2.8 percent from 2007 In 2008, foundations increased their giving by 3 percent Corporate giving decreased 4.5 percent

Giving USA, American Association of Fundraising Counsel, 2009

CRAZY SEXY DIRTY FUNDRAISING!

What difficulties have you had? How have you asked your membership? What fears do you have about asking for

money? What successes have you had? What would make it easy for you to ask for

money?

“..lest I forget, money is congealed energy.”- Terence P. Ward

FUNDRAISING IN THE PAGAN COMMUNITY

Donation Sales

FOCUS ON GROUP LIFE CYCLE AND STATEMENT OF PURPOSE

RICHARD C. WEBER - THE GROUP: A CYCLE FROM BIRTH TO DEATH

Infancy –formation, gestation and birth Adolescence –norms (processes) established

after some conflict Adulthood –Result producing mega-power Senility or Rebirth –succumbs to decay or

adjustment to new circumstances

FUNDRAISING AND GROUP LIFE CYCLE

InfancyAdolescenceAdulthoodSenility or Rebirth

ELEMENTS OF A STATEMENT OF PURPOSE

Action - verbsTarget – recipientMeasurable Results – how muchVision – appeal to the heart

…in 25 words or less

TO CREATE AND MAINTAIN A COMMUNITY CENTER IN WASHINGTON, DC THAT SERVES PAGANS OF ALL PATHS.

ACTION TARGET MEASURABLE VISION

Open Hearth Foundation.www.openhearth.org

STATEMENT OF PURPOSE AND FUND-RAISING. What are we raising money for? How much do we need to raise? Who are your donors? Why is this project important? What is the timeline for this project?

To create and maintain a community center in

Washington, DC that serves Pagans of all paths.

Statement of Purpose

Life Cycl

e Stag

e

FUND-RAISING BEST PRACTICES Have a plan Ask Ask the right way Track your donors Commit to transparency and integrity –

communicate Cherish the donor – thank you

Wealth is a comfort to all men,Yet everyone must give it away freelyIf he wants to gain glory in the Lord’s sight

Angol-saxon rune-poem, translation R.I. Page

FUNDRAISING - DONATION AND SALES

Donation Sales

DONATIONS - A FEW EXAMPLES

Membership Dues Set up a program where members pay

annually/monthly set amount Pass the Hat

Fundraising initiative at faith-based gathering Pledge Drive

Periodic commitment to give aimed at a specific goal

Major Gift Bequest or a one time large donation

DONATION – BASED FUNDRAISING

Pros• Consistent income from pledges• Creates a donor base• No upfront investment required

Cons• Fear of the ask

DONATION EXAMPLE – MEMBERSHIP DUES

Why?Who?How much?When?How?

SALES-BASED – A FEW EXAMPLES

Events - Galas, Balls, Festivals, Dance-a-thon, Murder Mystery, Auctions, 5K’s

Sales – Classes, Ritual Items, Books, Crafts, Knowledge, Tarot Readings

SALES – BASED FUNDRAISING

Pros• Supporter gets concrete value in form of item or

service• Appeals to a wider audience than just immediate

members – extends to pagan-friendly• Item or service could help establish your brand• Builds partnerships between organizations that work

towards a common goal

Cons• Resources go to manufacturing product rather than

mission• Volunteer burnout• Generally requires an initial investment• May only make enough money to support itself

SALES-BASED EXAMPLE - GALA

Why?Who?How much?When?How?

SUMMARY Just Ask Life Cycle Stage – Infant, Adolescent, Adult,

Senility/Rebirth Statement of Purpose – Action, Target,

Measurable Results, Vision Donation and Sales Based Fundraising

PARTNERSHIP – COMBINE YOUR EXPERTISE WITH OTHERS

In-kind Joint-venture

EMBRACE DONOR-DIRECTED GIVINGGRANTS – BASIC STEPS

Find the right grant maker Establish Peer to Peer relationship with Grant

maker -PARTNERSHIP Create Proposal

Conveys a well thought out program Fits with Grant maker criteria Follows the rules

Grant Awarded Run Program Successfully Report on Program Success Re-apply

IN THIS ECONOMY……

Focus on Mission Invest in Stewardship Build Supporters within Your Community Expand Your Donor Base Beyond Your

Immediate Community Continue Your Cycle of Fundraising

ACKNOWLEDGEMENTS

Special Thanks to:Francis Pandalfi, Franca Brilliant, Sunny Simmons,

Joel Tinkle, Liz Jacobs, Angela Raincatcher