Fundraising data: the nuts and bolts

What we will cover• Meh – data, why should I?

• What is data driven fundraising

• When to use the data

• How to report on data

Why?• Understand your constituents

• Setting goals

• Determine what to invest your time and money in

• To thank donors effectively

• Prove to top level management that investing in a fundraising team is worth it

When

ALWAYS

SEGMENT ALWAYS.

What / Ideas• Country

• Demographic

• Language

• Issue/topic

• Survey result

• Device

• Content-specific segmentation

• Single

• Regular

• High Donors

• Most active

• Loyal Donors

Examples / Brainstorm• Segment out your regular givers so you don’t ask them

for onetime gifts• Thank your monthly donors, provide special updates to

them, and cultivate them to retain them!• Handwritten cards to our high level donors?• 1 x givers are more likely to donate again• Supporters who love dogs, will more than likely donate to

something about dogs

Questions?