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Funding your Business Development John Phelan Halo Business Angel Partnership September 2014

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Halo Business Angel Partnership What We Do Match companies seeking funding with investors who are actively seeking to invest in start-up and early-stage companies Match on the basis of funding and skills requirements (Smart Money) 600+ angel investors registered nationally 700+ companies registered and presented to the network ICT start-ups most common other sectors also www.businessangels.ie

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2010- Mark Little- Presenter of current affairs program with local RTE TV station Storyful worked with Dublin BIC, to sharpen the value proposition Filtering & curating News from Noise - easier story to tell and sell! Raised initial round of 430K One HBAP angel committed very early- His rationale was that he liked Mark and believed that the second promoter in the USA could open doors to the newsrooms and then Mark could sell it! Subsequent rounds totalling 3 million Storyful was sold to Rupert Murdochs News Corp for 18 million in December 2013 Case study Storyful- News from Social Media

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Total Number of Deals - 148 (to 31/3/2014) 85% survival Rate Total invested - 65,485,000 (Average investment 442k) Angel investment - 25,878,000 (average 175k) Average employees - 10.3 (up from 2.5 at time of investment) Impact

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oAmbitious, growth-orientated companies oGrounded in reality oGood promoter(s)/credible management oWith a good business proposition oInvestor Ready Business Plan oRealistic about what is involved in attracting investment oUnderstand the voyage to be undertaken! oRespect the INVESTORS Capital What Angels want

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Observations Respect the Investors money Respect the Market Balance Entrepreneurial spirit & vision with reality Engage the market asap Surround yourself with experience you cannot live long enough to make all the mistakes yourself Embed a Marketing Centric philosophy Goal: Sustainable competitive advantage VALUE Proposition

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Process Register Application Form on www.businessangels.iewww.businessangels.ie Submit Investor Ready Business Plan 1-page overview prepared for company sign-off Ready to engage with Investor Base Via Electronic Circulation Investor Forum 3 companies present, 14 angels Timing? 2 months to 6 months Post-investment Some attend board meetings and are hands-on.....others less so

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Give me a call 01-410 0818 or e-mail me Go for a coffee, Register- If we can add value Circulate or Forum (Dragons Den without the drama) E-mail- johnphelan@businessangels.ie How to apply? www.businessangels.ie

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Thank you Halo Business Angel Partnership