Funding support scheme information session Manchester26th October 2007

WRAP SME recycling programme

Welcome, introductions and overview Introduction to WRAP SME recycling programme overview Good practice guidance Funding support scheme: scope, applications and evaluation criteria Recycle at Work WRAP’s wider business support One to one sessions Introductions

Introduction to WRAP

An introduction to WRAP Waste & Resources Action Programme

Established by the Government in 2000

To help everyone in the UK recycle more, waste less and reduce the amount we send to landfill

Reducing CO2 emissions

Working togetherUp until now WRAP and its partners have delivered significant achievements:

5.8 million tonnes/year reprocessing capacity

8.5 million more ‘committed recyclers’

1.6 million home compost bins sold

1.3 million tonnes less carbon emissions

WRAP’s seven programmes

Construction

Manufacturing

BusinessGrowth

OrganicsRetail

BehaviouralChange

Local Authorities

WRAP SME recycling programme overview

SME recycling programme aims and activities

Aim is to increase and improve recycling for SMEs Making recycling at work easy, convenient and cost effective Developing appropriate recycling services, charging mechanisms, sales and marketing approaches and staff involvement

Aims and activities

Completed two series of feasibility trials and series of demonstration trials Feasibility trials covered variety of sectors, types of services, charging mechanisms, sales and marketing approaches and activities Demonstration trials replicated good practice models on a larger scale Developed good practice guidance Evaluation reports from trials

Opportunities to develop SME recycling services Lack of current services to meet needs SMEs want services that are easy, convenient and cost effective Latent level of interest in recycling but lack of time and resources to be proactive Taking habits of recycling at home into the workplace Increasing waste disposal costs Pre-treatment regulations

Types of recycling services

Researched range of service types: collection services and bring site facilities Materials to collect Source separated or comingled materials Collection containers Collection frequency Charging mechanisms and frequency

Feedback from SMEs

Carried out research following first series of feasibility trials 97% of customers satisfied with their recycling service 82% found the services easy to implement and maintain 33% + found it had improved their reputation 25% + saving space an important factor

SME recycling good practice guidance

Good practice guidance

Guidance based on findings and results from first series of feasibility trials Provides practical advice and information on developing and providing recycling services to SMEs Relevant to existing and emerging recycling service providers from all sectors Currently available in electronic format Printed format to be available in late November

Elements of the guidance

Guidance covers all major elements and key issues of service development and provision

Sales and marketing approaches and activities

Operational issues Financial sustainability

Sales and marketing approaches and activities Target area and audience Material streams and quantities Competition and charging Legal arrangements with customers Sales and marketing staff resources Marketing activities Sales activities

Operational issues

Collection containers: boxes, bags, bins and bundles Collection vehicles Depots and sorting facilities Operational staff resources

Sustainability of the service

Collection rounds Income streams Financial sustainability of services Monitoring and continuous improvements

Funding support scheme: scope, applications and evaluation

Aim and overview

Aim is to increase capacity of provision of recycling services to businesses, primarily SMEs Overview

Who can apply? What can I apply for? How much can I apply for? How can I apply? Evaluation of applications Successful applicants

Who can apply?

Organisations directly providing recycling services to businesses Open to existing and new recycling service providers Private, community and public sectors eligible to apply Operated under de minimis regulations

What can I apply for? (1)

Expansion of existing services New recyclable materials New geographical areas New types of customers

Development of new services Projects 3 to 12 months in length Requirement to deliver SME customer recruitment and tonnage targets Follow good practice guidance

What can I apply for? (2) Recycling services can cover:

Multi material collection services Paper and cardboard services for city

centres e.g. retail Glass collection services for the

hospitality sector Services for industrial estates, business

parks or multiple-occupancy buildings …

What can I apply for? (3) Recycling services can cover:

Food waste collections for hospitality and retail sectors and smaller food processors

Services for the construction, refurbishment and demolition sector

SME and non SME customers (80% SMEs and 20% other non SMEs) Must be ‘new to recycling’ Food waste to go to ABPR approved in-vessel composting or AD units

What can I apply for? (4)

Support generally for package of measures. Staff resources: sales and marketing staff, operational staff and management staff Sales and marketing activities: telesales, direct mail, face to face sales, procurement of SME contact databases, sales and marketing literature, promotional introductory periods, websites, staff training Infrastructure: collection containers, collection vehicles and contribution to overheads No balers or shredders - eQUIP

How much can I apply for?

Max £67,000 excluding VAT per applicant Operated under de minimis regulations Local authorities not subject to de minimis but same funding limits apply Declaration of previous public funding 50% match funding – in cash and/or in kind

How can I apply? (1)

Application form and guidance document No closing date for applications in 2007-08 financial year Application information required:

Organisation details and activities Summary of proposal Recycling service to be provided Sales and marketing activities Financial viability – 5 year projection Project delivery plan

How can I apply? (2)

Declaration of de minimis funding Information on funding requested Documentation

Two years audited accounts or business plan

Health and safety policy or statement Environment policy or statement Statement on licenses Terms and conditions

Evaluation of applications

Application form and supporting information received Evaluation criteria

Value for money Appropriateness of recycling

service Sales and marketing activities Financial viability of service and

organisation Aim to respond within six weeks

Successful applicants

Funding support agreement Confidentiality letter Project initiation meeting Negotiation period: funding agreement and milestones Milestone payments – SME/ tonnage Data reporting BREW annual report Support and contact from WRAP

Recycle at Work

Recycle at Work campaign

Recycle at Work campaign developed from Recycle Now consumer campaign Key messages:

It’s easy to set up and run It feels good to be involved It saves space and can reduce

clutter It’s cost effective and could save you

money It helps to protect the environment

Recycle at Work resources

Developed a suite of communication resources for recycling service providers Resources to assist with sales and marketing activities:

Direct mail, benefits sheet, folder, exhibition materials, e-newsletter

Resources to assist customers implement and manage an in-house recycling scheme:

Collection point posters, awareness posters, certificates

Recycle at Work resources

Existing and new recycling service providers can sign up to using the branding and resources Two main options:

a) Incorporate Recycle at Work branding and logo into existing communication resources

b) Utilise resource templates and personalise

Resources will require WRAP approval

WRAP’s wider business support

Business Support

Business Support Video (not on web version)

Business Support focus 2006-08

Target: to deliver 10% sustainable growth in the specialist recycling and reprocessing sector (double the forecasted growth of GDP) Equates to turnover growth of £120

million

Themes Encouraging new businesses and

entrants Duplicating winning formulae

Eligibility

A reprocessing business operating in the UK recycling sector

Recycling one or more of the following materials: aggregates; glass; plastics; organics; paper; wood; tyres; plasterboard and batteries

An SME for the majority of the services available

Further information and support

Further information and supportJosephine Abbott

e: josephine.abbott@wrap.org.uk t: 01295 819 916

Natasha Allen e: natasha.allen@wrap.org.uk t: 01295 819 692

www.wrap.org.uk/smefunding