funding. so, you decided to start a startup

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So, you decided to start a startup… A few points you should know before you approach any investor Misha Nestor (LifeTracker) for AdTech SCT, Chasopys, 23.05.17

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So,youdecidedtostartastartup…

Afewpointsyoushouldknowbeforeyouapproachanyinvestor

MishaNestor(LifeTracker)forAdTechSCT,Chasopys,23.05.17

You’reyoungandfoolish

Andyouhopetof*ckthemall

Whattodobeforefundraising

PersonalLinkedIn(buy Premium, if you can afford it)

CompanyLinkedIn

PersonalFacebook/Twitter

well, they will check you

(very important if you’re too lazy to blog)

PersonalFacebook

PersonalTwitter

CompanyFacebook/Twitter

CompanyWebsite

CompanyWebsite

VideoDemo

StartaBlog

…if you have what to say.

(skip it if you don’t)

angel.co

crunchbase.com

crunchbase.com(research your competitors)

crunchbase.com(find out who invests in your field)

Uinddirectcontacts

f6s.com

f6s.com

f6s.com(apply to multiple accelerators)

f6s.com(get free/discounted stuff)

CheckOnlineDirectories

Whototalkwith

FFF(family,friendsandfools)

Accelerators

… the worst form, except all the others

Accelerators

• Learn

• Network

• Raise money

• Get free perks

NicePlace

DemoDay

Angels

• From your network (“I know somebody who knows somebody who knows Santa Claus”)

• Emotional, not professional

• Not the same as VC

uangel.com.ua

UVCA

AngelsNetworks(EU,UK,US)

EquityCrowdfunding

EquityCrowdfunding

VCs

• Save your time and skip them unless you have something really impressive

• If you see them - grab them for 15 minutes, just network

• Line, not dots

Whattoshow

• It’s never about technology, unless it is

• Know your shit (be an expert)

• Show something (people have bad imagination)

Product

Team

• They say they invest in a bright team of passionate professionals. Don’t believe them.

Traction

• No money, no honey

• Higher expectations than ever

• The most important part, because they just don’t get your product and your market - they believe in NUMBERS

InvestorDocuments

• One Pager

• Elevator Pitch

• Investor Deck

• Financials (12 months)

Whereelsetogo

Hackatons/Meetups

• Find cofounders and employees

• Test your idea(s)

• Meet investors and industry guys

StartupCompetitions

• Exposure

• Money

• PR opportunity

StartupCompetitions

Conferences

• Track competitors

• Meet corporates and pitch them (if you’re B2B)

• Test your assumptions on early adopters (B2C)

• Schedule meetings with VCs (if you have time or when you’re ready)

TechCrunchDisrupt(SF,NY,London)

WebSummit(Lisbon)

VivaTech(Paris)

Pioneers(Vienna)

MobileWorldCongress(Barcelona)

WheretoUindmoredetails?

• Popular searches:

• Can I do startup as a solo founder?

• Where to find database of EU based investors?

• How should I calculate the share for investor?

• What is ‘share’?

• What is captable?

• List of top accelerators

• Investor deck template

(justfuckinggoogleit.com)