19/04/2015

FUNDAMENTALS OF MOBILE UX

KEVIN CANNON DUBLIN CITY UNIVERSITY

26/MARCH/2015

1. INTRODUCTION 2. FUNDAMENTALS 3. THE EXPERIENCE 4. KNOW YOUR USERS

INTRODUCTION

INTERACTION DESIGNER @ FROG DESIGNKEVIN CANNON

@MULTIKEV

TECHNOLOGYDESIGN

PSYCHOLOGY

THE FUNDAMENTALS

CONSISTENCY CONTRAST GROUPING

FOCUS

CONSISTENCY

CONTRAST

Other Actions

Main Area

HIERARCHY

2

1

3

2

1

3

PRIMARY ACTION SECONDARY ACTION

TERTIARY ACTIONS

GROUPING

?

?

METAPHOR

FOCUS

ASK WHAT YOU CAN TAKE OUT, NOT WHAT YOU CAN PUT IN.

From: Designing Interactions, Bill Moggridge, 2007, ISBN 978-0262134743

http://www.flickr.com/photos/thedalogs/3196553836/

Simple Flexible

Risk!

Simple Flexible

Risk!

Beginner Expert

Frequent

In-frequent

Frequent

In-frequent

??

??

Beginner Expert

Frequent

In-frequent

AEROPLANE COCKPITLOCK & KEY

Beginner Expert

FIRE EXTINGUISHER NUCLEAR POWER PLANT EMERGENCY MANUAL

GOOD IDEAS YOU SHOULDN’T DOGOOD IDEAS BAD IDEAS

ERGONOMICS

THE EXPERIENCE

CONTEXT AWARE

THINK ABOUT THE FULL LIFE CYCLE OF YOUR APP

AWARENESS USAGE END

MARKETPLACE APP SITE APP ICON

REPUTATION REVIEWS

STOP USE DELETION

RATING WORD-OF-MOUTH

FIRST USE SUPPORT

NEW FEATURES UPDATE CYCLES

DEFINE CLEAR GOALS

What it is?

An app to help people save money.

How can people do that?

Track what they spend money on.

How you want them to feel?

Feel in control of their spending.

What it is not?

Not a budget planner or manager.

GENTLE ALARM CLOCK APP

TALK TO PEOPLE

CARD SORTING

CONCEPT VALIDATION

USER TESTING

1. GET THE BASICS DOWN 2. CURATE THE EXPERIENCE 3. UNDERSTAND YOUR USER

THANKS!

KEVIN CANNON @MULTIKEV