fundamentals of innovation and...
TRANSCRIPT
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Building Students’ Creativity,
Innovation and Entrepreneurship
University of Jordan21/11/2018
Dr Abeer Pharaon [email protected]
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Key Concepts
1. Creativity
2. Innovation
3. Entrepreneurship
2@Dr Abeer Pharaon
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1. Creativity
Write as many words as you can
Creativity: is the ability to think in ways and
produce ideas that are new and novel
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2. Innovation
Innovation is putting new creative ideas
into action by producing something of
commercial value
Innovation is a process
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Innovation Process
Creativity• Birth of initial idea
Prototyping
• Successful Development
Continuous Innovation
• Successful Application
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Creativity Versus Innovation
Creativity can be considered as
the:
“Ideation part of innovation”
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Creativity Components
Creativity
From Teresa Amabile
Expertise
Creative
Thinking skills
Motivation
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@Dr Abeer Pharaon
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Innovation Types
Incremental
Breakthrough Product
&Technology
Business Models
New Ventures
(From Morris, 2006)
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Incremental Innovation
➢ Incremental innovations or continuous
innovations.
➢ They’re generally modifications
to existing products and services
that improve functionality,
or reduce cost.
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Breakthrough Product and
Technology Innovation
Significant or radical departures from whatever is
already available in the market.
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Business Model Innovation
➢ The key here is not new technology
➢ but rather new experiences delivered by new
forms of organization
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New Venture Innovation
➢ Enlarging a company’s scope of operations into
markets that are so different from its current
markets
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Why is Innovation linked
with Entrepreneurship?
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3. Entrepreneurship
The capacity and willingness to:
❑ develop
❑ organize and
❑ manage a business venture alongside
❑ its risks in order to make
❑ a profit
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What are the aspects which we
need to know when we explain
entrepreneurship to students?
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✓ The Power of ……
‘Why’?https://www.youtube.com/watch?v=l5Tw0PGcyN0
http://prezi.com/alazttadl5on/?utm_campaign=share&utm_medium=
copy&rc=ex0share
Simon Sinek
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✓ The Golden Circle Source: Simon Sinek
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✓ Business Plan
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✓ Pitching https://www.youtube.com/watch?v=fW_06x7xtP8
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Embedding Innovation and
Entrepreneurship into
Curriculum
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The
EntreComp
ModelEntreComp was
developed by the
Joint Research
Centre (JRC) of the
European
Commission on
behalf of the
Directorate General
for Employment,
Social Affairs and
Inclusion (DG
EMPL).
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The three parts of EntreComp are
described in detail:
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A final remark about the EEE project
https://www.eee-
platform.eu/roadmap/
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Thank you
Dr Abeer Pharaon
Innovation Culture Consulting Ltd.