fund raising 101 “to be or not to be” civil air patrol summer board dr. james e dotherow...
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Fund Raising 101“To be or not to be”
Civil Air Patrol Summer BoardDr. James E Dotherow
Director of Development
23 August 2012
The many faces of fund raising
Basics
-a-thonsThis fundraising idea traditionally
involves creating an event that raises money during a certain amount of time. You could raise money by having others simply call in to donate money like Muscular Dystrophy Telethon held on Labor Day.
Imagine That!!
You could also raise funds by holding a hair cutting-a-thon (charge for each haircut), a walkathon (charge people to walk), or some other fun way to get people to donate money. These events usually take place during a fixed time period- 24 hours or 12 hours.
PT
Door-to-Door SalesLots of companies provide products
that can be sold and that you can receive a percentage of the price each item sold. Some of these companies include Krispy Kreme Donuts, Sees Candy, Ghirardelli Chocolate, etc
Blueprint for Action
There are many models for fundraising at the local level
The Basic components
Key Elements
How much do we need to raise?Why give to us?Who will be responsible for this?Should we involve our cadet corp.?Target the constituencies for your
unit.
Establish the Goal
Goal setting is not the difference in how much you get from services minus overhead.
Goal setting is based on:Past efforts and resultsResources availableRepeat giftsWhat increases can be reasonably
expected
Getting Started
Getting Started 2
What do you want to raise money for is the key question.Cadet programs?Social events?Emergency fund?Subsidize Travel costs?Access funds for unit events/
First things first
Ask yourself this question: Would I give money to this organization if I were not employed by them ?
Why should a company write a check for $500.00 to your unit?
Is there a compelling reason to ask for the money?
Getting startedTaking the fist step is the hardest!
What can we do
1. Small goals- sell something simple2. Larger goals- organize an event3. Mass appeal- direct mail approach4. Personal approach- one on one.
Sell Something
Organize an event
Mass Appeal
Direct mail is the medium to accomplish this.
CAVEATS:Expensive—postage aloneLabor intensive- put the package together and sort for bulk mail.Current addresses a must, without current data you will get more returns than anything else.
The Personal Touch
The Personal Touch
This is the most effective method for raising money at any level!
Most effective if the personal relationship is at play and the donor knows about your passion for the project and organization.
Best approach is in person, preceded by a telephone call to secure the appointment.
It is a process
CAP Regulation 173-4
Section 2, No Air Force Involvement ( No CAP uniforms while fund raising)Take note of Prohibited Activities.Avoid promoters who offer a % of the
total.
CAP Reg 173-4
Truth in Advertising
outline
1. Basic programs2. Process3. Methods4. Case for Support5. 173-46. Proposals7.Pitfalls
Where we go from here?
Your fund raising efforts should be specific to your local and your needs.
Look to the people who know your organization best as your first donors.
Don’t forget to give those who work with you the opportunity to financially support you and CAP.
Tried and True
Be careful what you ask for!
Never Forget 2 Words
Thank You For your financial support For your overall commitment to our
values For your continued support of Civil Air
Patrol
Thank You
Contact Me
Dr. Skip Dotherow Director of Development 105 S Hansell St Maxwell, AFB, AL 36112 334 953 7748 ext 225 [email protected]