CROWDFUNDING 101

2 LOG INTO

3 CREATE YOUR CAMPAIGN

4 FILL OUT ALL OF THE CAMPAIGN DETAILS

ALWAYS SAVE YOUR WORK

5 SUBMITYOUR CAMPAIGN

Decide how you want to run your campaign. Do you have time to run it yourself or hire one of our Crowdfunding coaches for a small fee of 2.5%.

If you decide to do it yourself, ensure you have the basic skills to create a video, your campaign graphics and have time to do social media tweeting and sharing. Depending on your fund raising dollar goal, it might become efficient to hire a coach and use technologies to maximize your outreach and raise far beyond your goal.

DEVELOPING YOUR CAMPAIGN

1

Set a budget.

Asking for too little or too much can affect your project’s success.

2

DEVELOPING YOUR CAMPAIGN

Set a budget.

Provide a cost breakdown. This creates transparency. You can also offer some of the costs as rewards.

3

DEVELOPING YOUR CAMPAIGN

Create a campaign video.

When you are creating the video, be genuine, have fun, and tell a story worth listening to. Campaigns featuring videos tend to earn 114% more revenue.

4

DEVELOPING YOUR CAMPAIGN

Offer rewards.

Supporters are more eager to back you up if you offer a small incentive.

5

DEVELOPING YOUR CAMPAIGN

Connect with family & friends Begin the word of mouth among your inner circle, then promote your campaign on social media.

6

LAUNCH YOUR CAMPAIGN

Post regular campaign updates Keep supporters engaged to maintain momentum.

7

LAUNCH YOUR CAMPAIGN

8L

l57 s

.

6f

SOCIAL MEDIA 101 1. What is Social Media?

2. Organizing your strategy

3. Social Media networks

4. Social Media tools

5. Social Media resources

WHAT IS SOCIAL MEDIA? Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content*

WHAT IS SOCIAL MEDIA REALLY?

It’s a conversation!

WHAT’S THE VALUE OF SM? • Network with people in your niche

• Help develop your online brand and increase exposure

• Build active communities and start viral campaigns

• Target niche audiences via different platforms

• Build profiles in multiple channels to gather an audience

DEFINING YOUR SM GOALS• What are your goals?

• Who is your target audience?

• What metrics decide the success of a campaign?

• Which social channels are most important?

SHAPING YOUR ONLINE BRAND• Brand yourself as an expert and establish credibility

• Educate and inspire your audience

• Be honest and true to yourself

• Create “ripples” and make a lasting impression

• Become an influential member within your network

HOW TO TARGET A NICHE AUDIENCE? 1: Find the conversations• Search LinkedIn groups• Search hashtags on twitter (#startup, #entrepreneur, etc.)• Search Facebook groups

2: Engage• Leave comments• Share articles and content• Create your own content

3: Promote yourself 1 out of 10 conversations

PAID EARNED OWNED

Internet Advertising

PPC - Search Marketing

Mobile Advertising

Sponsorships

Paid Applications

Social Media

Word of Mouth

User Forums

News, PR, Announcements

Blogger Relationship

Brand & Product Websites

Mobile Brands

Mobile Apps

Customer Care Services

Propertiary Blogs

SOCIAL MEDIA & DIGITAL MARKETING

PAID MEDIAOWNEDMEDIA

EARNEDMEDIA

Comunity Conversation

Content

Decrease reliance and spend on paid

mediaIncrease organic presence in earned media

SOCIAL MEDIA & DIGITAL MARKETING