7/29/2019 Functional Information System (ISM)

1/11

Functional Information System

7/29/2019 Functional Information System (ISM)

2/11

Marketing Information Systems

Major aspects of marketing:

Type of products to be offered.

Price at which products to be offered.

Place where products to be offered.

Promoting products to win customer loyality.

7/29/2019 Functional Information System (ISM)

3/11

Marketing Research Systems: Systematic

gathering, recording, and analyzing data

relevant to the marketing of goods and

services.

Marketing Intelligence Systems: Set of

procedures and sources used by managers to

obtain everyday information about

development in the marketing environment.

7/29/2019 Functional Information System (ISM)

4/11

Model of Marketing Information

System

Marketing

research

subsystem

Marketing

Intelligence

Subsystems

Database

Promotion

Subsystems

Distribution

Subsystems

Pricing

Subsystems

Product

subsystems

Users

Input

SubsystemsOutput

Subsystems

7/29/2019 Functional Information System (ISM)

5/11

Use of Information systems in

Marketing

User Product Pricing Distribution Promotion

Marketing

Director

X X X X

Sales Manager X X

Promotion

Manager

X X

Brand

Manager

X X X

Marketing

Research

Manager

X X X X

Logistics

Manager

X X

Other

Departments

X X X X

7/29/2019 Functional Information System (ISM)

6/11

Financial Information Systems

Major three dimensions:

Determination of total amount of funds to be

used for the organization.

Determine of what specific assets the organization

should acquire.

Determining of how the needed funds would be

financed.

7/29/2019 Functional Information System (ISM)

7/11

Model of Financial Information System

Accounting

Subsystems

Database

Financial

Intelligence

Subsystems

Control

Subsystem

Funds

Management

System

Users

Input Subsystems Output Subsystems

7/29/2019 Functional Information System (ISM)

8/11

Use of Information systems in Finance

User Financing Mix Funds Usage Earning Control

Corporate

Management

X X X X

Finance

director

X X X X

Accounts

Manager

X

Budgeting

Manager

X X

OtherDepartments X X

7/29/2019 Functional Information System (ISM)

9/11

Human Resource Information Systems

Organized method of providing information

about human resources, their functioning, and

external factors relevant to managing HR.

Objective is to provide accurate, relevant, and

timely information.

7/29/2019 Functional Information System (ISM)

10/11

Model of HRIS

HR Research

Subsystem

HR intelligence

Subsystem

Database

IR subsystems

MaintenanceSubsystem

HR Appraisal

and

compensation

subsystem

HR Development

subsystem

HR Acquisition

subsystem

Users

7/29/2019 Functional Information System (ISM)

11/11

Use of Information systems in HR

User HRAcquisition

HRDevelopment

Appraisal andCompensation

Maintenance IR

HR Director X X X X X

HR Planning

Manager

X

Recruitmentmanager

X

T&D manager X

Compensation

manager

X

S&H manager X

IR manager X

Other depts X X X X X