fun in the water for dummies 5 09 · • for dummies has over 150 million books in print in the us...
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Presented by 20081 Ellipse, Foothill Ranch, California 92610949.448.9940x208, [email protected]
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About the For Dummies Brand
• Starting with the publication of DOS For Dummies in November 1991, For Dummies products have shown millions of people how to tackle today’s technologies, cook, garden, manage finances, run a business, exercise, eat right, and much more.
• For Dummies has over 150 million books in print in the US alone! Th b d 1 300 t i d i th ld’ b t lliThe brand covers over 1,300 topics, and is the world’s bestselling reference series.
• For Dummies is available in 39 different languages, distributed in over 100 countriesover 100 countries.
• Millions of units of Dummies licensed products appear in North America, Europe, and Australia/New Zealand.
b k l h i d i h d bl di i• For Dummies book sales have increased in the double digits over the past 3 years.
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Some facts about For Dummies productsp
• The Guitar Pack For Dummies was the #1 selling musical instrument at Sam’s Club and on Amazon.com
• Ceiling and wall repair kits—sold around 50,000 units in three quarters
• The Pizza making and Turkey kits sold around 50,000 units from October through December
• Pilates and Yoga For Dummies have remained on the Top 10 Billboard Health and Fitness DVD Charts for 3 consecutive years beating out Crunch fitness DVDs, Leisa Hart, The Firm, Leslie Sansone, and other general fitness DVD titles. We attribute this to the strength of the brand.
• Sewing Paterns For Dummies started with ten and are now at 100 skus. Sales of the patterns have remained strong for 4 yearshave remained strong for 4 years.
• In a Two‐month period more than 40,000 units of the Household Tool Kit were sold
• GPS unit sold 200,000 units were sold in 2008 and was the #1 sales generator for CVS
• The GPS unit sold over 2,000 units at a $196 price point in a ten minute segment on HSN and continues to do HSN segments
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About CWIC• C. Walters Intercoastal Corporation (CWIC) has been in business since 1996 and
is the dominant leader in the snorkel gear market with a nearly 70% share.
W h l i d d i i h h 30 d• We have exclusive product design with more than 30 product patents
• Our current brands include Body Glove, Disney, Fluid water sports, and more
• Our current retail partners include Walmart, Costco, The Sports Authority, S Ch l dSports Chalet, and many more
• We maintain a 99% fill rate as rated by our customers
• We are a global company with customers and license rights across the globe
• We are a socially aware company and proudly partner with key groups actively promoting clean water, safety, community outreach efforts and healthy living
• We have a 110,000 square foot facility in Foothill Ranch, California
• We ship an average of 350,000 units from our facility each month
• We are the experts in our field: team CWIC has more than 150 years combined sporting goods experience
• CWIC has rigorous testing and quality control standards
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The NEW Product!
• There are many fun water activities that can be intimidatingbe intimidating.
• People want to learn to snorkel, teach their kids to swim and stay fit in the water butkids to swim, and stay fit in the water, but don’t know how.
• They need product made by experts with• They need product made by experts, with clear and easy instructions, and that carries a brand that inspires trust and knowledge.brand that inspires trust and knowledge.
• That’s how we came up with the following itemsitems
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“There are two kinds of people in this world; those that spend time in the water…and those that WANT to spend time in the water” ~Author Unknown
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“Live in the sunshine, swim the sea, drink the wild air.” ~Ralph Waldo Emerson
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“Fitness ‐ if it came in a bottle, everybody would have a great body.” ~Cher
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Includes a Mini Dummies Guide!
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Why are these products right for You?f
• Great seasonal product for all stores
• Great year‐round product in warm‐weather or vacation location stores
• Incremental business
• A fun cross over product that will excite yourA fun cross over product that will excite your customers
• The power of the For Dummies brands across• The power of the For Dummies brands across most retail chains and channels
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What Brand is MOST recognizable as a reference?g f
Only one brand is easily identifiable and JUMPS off of the shelf at you! Images taken at Barnes & Noble (Irvine, CA) on May 14, 2009
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What’s next?
• We plan to launch and be on‐shelves by Spring 2010.2010.
• We will have a major PR blitz from print press to internet to TV news stories
• We would LOVE to have you as one of our retail partners for the launch!!
• Check us out at www destinationwater com• Check us out at www.destinationwater.com• Please call or write to:Adam S Ertel Sr Director New BusinessAdam S Ertel, Sr. Director New Business949.448.9940 x 208, [email protected] Inc, 20081 Ellipse, Foothill Ranch, California 92610, p , ,