BBP 10402 CREATIVE & INNOVATION 1

1.0 INTRODUCTION

Proton Holdings Berhad (stylised PROTON) is a Malaysian automobile manufacturer. It is

headquartered in Shah Alam, Selangor and operates an additional manufacturing plant in

Tanjung Malim, Perak. The company was established in 1983 as the sole national car company

until the advent of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil

Nasional Sendirian Berhad (National Automobile Company Private Limited).

Proton was largely a manufacturer of badge engineered vehicles from Mitsubishi

Motors between 1985 and the early 2000s. The company has since produced several

indigenously designed models and operates in at least 26 countries today, the majority of

which are in Asia. Proton was formerly owned by Khazanah Nasional, the investment holding

arm of the government of Malaysia. In January 2012, it was taken over by DRB-HICOM, a

Malaysian conglomerate in a transaction amounting RM1.2 billion.

Proton, predominantly reliant on its domestic market is currently undergoing structural

and internal changes, as evident in the appointment of a new owner, partner, Chairman and

the launch of various new and upcoming models in an effort to gain an international presence

and increase profitability.

1.1. History

Proton actually comes from Perusahaan Otomobil Nasional which roughly translates to

National Automobile Enterprise in Malaysian. That's right Proton is a Malaysian car

manufacturer which first started out in 1983, following the wishes of former Prime

Minister Tun Dr.Mahathir Bin Mohamad.

At first, parts and technology came from Mitsubishi but later on, as experience

accumulated, Proton became independent even if most of the cars were still based on

Mitsubishi models. Their first model which was launched in 1985 was called the Proton

Saga. Soon after the first Sagas were rolling on Malaysian streets, exports started to

Bangladesh (1986) and by 1987 Proton had already made 50,000 units.

BBP 10402 CREATIVE & INNOVATION 2

Table 1.1: Model of proton development

Year Model of Car Description

1985

Proton Saga

Proton approached Mitsubishi

Motors between 1983 and 1984

and brokered a joint venture

between both companies for the

production of the first Malaysian

car.

The result of the collaboration

was the Proton Saga, which

launched on 9 July 1985.

1992

Proton Saga Iswara

On 15 August 1992, the Proton

Saga Iswara was launched. It

shares the older Mitsubishi

platform used in the original

Proton Saga, but its exterior and

interior styling are unique to

Proton.

BBP 10402 CREATIVE & INNOVATION 3

1993

Proton Wira

21 May 1993 witnessed the

introduction of the Proton Wira,

a car which was better equipped

and larger than both the Saga

and Saga Iswara.

The Wira was the first Proton

car to be produced in both right-

hand drive (RHD) and left-hand

drive (LHD) configurations, and

remains the only Proton car

made available with a diesel

engine.

1994

Proton Satria

Proton launched the three-door

Proton Satriahatchback and the

two-door Proton Putracoupe,

both of which are based on the

Wira platform .

1995

Proton Perdana

The Proton Perdana,a premium

D-segment saloon launched in

1995 after Proton Satria.

It is based on the seventh

generation 1992 Mitsubishi

Eterna and was initially fitted

with Mitsubishi's 4G63 2.0-litre

l4 engine, but was offered with

the superior 177bhp 6A12DOHC

BBP 10402 CREATIVE & INNOVATION 4

2.0L V6 engine after 1999.

The Perdana remains the only

D-segment, V6-powered car to

be commercially produced by

Proton.

2000

Proton Waja

The first generation Proton

Perdana is a four-door mid-

sizesaloon manufactured by

Malaysian automobile producer

Proton which launched on 26

January 1995.

It is a badge engineeredseventh

generation Mitsubishi Eterna,

developed as the result of a

collaboration between Proton

and Mitsubishi Motors.

2002

Proton Arena

Introduced in 2002, the Arena is

the only form of pickup by

Proton, and is the only Proton

model to enjoy significantly

more popularity in its export

market than domestically.

The Arena having a reduced

seating capacity of two

confined to a Wira-based cabin

and featuring a rear cargo bed.

BBP 10402 CREATIVE & INNOVATION 5

2004

Proton Gen-2

The Proton Gen-2 (stylized

GEN-2) is a compact 5-door

hatchback manufactured by

Proton and launched in 2004.

The Gen-2 was among the first

models to be produced at

Proton's TanjungMalimplant,

developed as part of the Proton

City project.

2007

Proton Persona

It is based on an extended

Proton Gen-2 platform and was

intended to be a 4-door saloon

alternative to the former.

2009

Proton Exora

A compact MPV produced by

Malaysian car manufacturer

Proton

The Exora is the first Proton to

be based on the new P2

platform, and its facelift

revision which debuted on 15

December 2011 became the

first Proton to utilise the new

CamPro CFE turbocharged

engine and CVT technology.

BBP 10402 CREATIVE & INNOVATION 6

2010

Proton Saga (2nd generation)

The second generation Proton

Saga is a 4-door

subcompactsedan produced by

Malaysian car manufacturer

Proton which launched on 18

January 2008

2010

Proton Inspira

The Proton Inspira is a four-

door compactsaloon produced

by Proton

It is sold exclusively in Malaysia

as a rebadged ninth generation

and current Mitsubishi Lancer

as the result of a collaboration

between Mitsubishi Motors and

Proton.

2012

Proton Preve

The Proton Prevé is a four-door

compactsaloon

It was launched on 16 April

2012 and is based on Proton's

next generation P2 platform

BBP 10402 CREATIVE & INNOVATION 7

1.2. Background Of Proton Holding Berhad

2013

Proton Suprima S

The Proton Suprima S,

codenamed P3-22A is a five-

door compacthatchback

engineered.

It was released on 17 August

2013 and is based on Proton's

next generation P2 platform.

The Suprima S complements

the Proton Prevésaloon and has

been designed with larger

emphasis on international

markets.

Figure 1.1: Logo of Proton Holding Berhad

BBP 10402 CREATIVE & INNOVATION 8

Table 1.2: Proton Holding Berhad Background

CATEGORY DESCRIPTION

Type Subsidiary

Industry Automotive

Founded 7 May 1983 (31 years ago)

Headquarters Shah Alam, Selangor, Malaysia

Area Served Southeast Asia, China, Australia, United

Kingdom, Middle East, South Africa

Key People Tun Dr. Mahathir Mohamad

(Executive chairman)

Products Automobile, automobile parts

Partnerships Mitsubishi, Citroen, Youngman, Honda

Employees Around 12,000 people

Website www.proton.com.my

BBP 10402 CREATIVE & INNOVATION 9

1.3. INVENTOR

Tun Dr Mahathir Mohamad was born in 1925 in AlorSetar, Malaysia. He was a doctor

before becoming a politician with the UMNO party, and ascended quickly from

Member of Parliament to prime minister. During his 22 years in office, he grew the

economy and was an activist for developing nations, but also imposed harsh

restrictions on civil liberties. He resigned office in 2003.

Tun Dr Mahathir Mohamad was born on December 20, 1925, in AlorSetar, in

the state of Kedah in northern Malaysia. His family was modest but stable, and his

father was a respected teacher at an English language school. After finishing Islamic

grammar schools and graduating from the local college, Tun Dr Mahathir attended

medical school at the University of Malaya in Singapore. He was an army physician

before forming a private practice at the age of 32.

Figure 2.2: Tun Dr Mahathir Bin Mohamad

BBP 10402 CREATIVE & INNOVATION 10

2.0. OBJECTIVES

The objectives of car design as below:

i. To ensure the passenger comfortable with our design.

ii. Getting the satisfaction of our needed in the selected of car.

iii. To find out the solution about design of selected of car.

3.0. SCOPE

The scope of car design as below:

i. Focus on interior design.

ii. The modification made is focused on the comfort of the passenger at the back.

iii. Focus on safety requires, especially part of the car.

iv. To easier of uses when open the front covers of car.

v. The modification on the exterior of car.

4.0. LIMITATION

The limitation of car design as below:

i. Exterior of car.

ii. Magnify of space.

iii. Modified of door.

iv. Combination of key multiuser.

v. Substitute for safety purpose.

BBP 10402 CREATIVE & INNOVATION 11

5.0. PROBLEM ELEMENT

5.1. Selected of car

This is our selected of car, it name proton Arena. The specification of this proton as

below:

5.2. Specification of Car

This is specification of Proton Arena. Detail about this car as below:

Table 1.3: Specification of Proton Arena

Overview

Manufacture

Also Called

Production

Model Years

Variant

Load

Length

Height

Width

:

:

:

:

:

:

:

:

:

Proton

Proton Jumbuck

2002

2002-2010

1.5i Glx

645 kg

4455 mm

1495 mm

1690 – 1710 mm

Figure 3.3: Proton Arena

BBP 10402 CREATIVE & INNOVATION 12

Body and Class

Class

Body style

Body design

Seat

Engine

Transmission

Roof

:

:

:

:

:

:

:

Pickup Truck

2 Door coupe utility

Cabin and Cargo bed at the back

2 Seat

1.5 L

5 Speed Manual

Only at front seat, No at the boot

Accessories and Safety

Air conditioner

Body style

Remote Boot opener

Remote Side Mirrors

Air Bag

:

:

:

:

:

Yes

2 Door coupe utility

No

Electric

No

5.3. Problem

As a car design engineer we found some of problem on this Proton Arena so we try to

remove out the problem that we can solve it. The problem that we found on this car as

below:

i. Exterior problem of car

ii. Interior problem of car

iii. Safety Problem of car

iv. Security problem of car

BBP 10402 CREATIVE & INNOVATION 13

5.3.1. Exterior of Car

This car has two doors. The car body is durability. In addition, it can

accommodate the load .This car also has a car boot open and don’t have a roof

on the back.

Figure 1.4: Right Side View of Proton Arena. Only have two doors.

Figure 1.5: Back Side View of Proton Arena. Have open boot car

BBP 10402 CREATIVE & INNOVATION 14

5.3.2. Interior of Car

This car has two seats. Therefore, this car cannot carry more than two

passengers. The car have electric remote slide mirror. The interior design of car

was small.

Figure 1.6: Two seat in the Proton Arena

5.3.3. Safety

Safety of Proton Arena lacks on the safety features such as air bags. The car

was doesn’t have air bags. This will be occurring dangerously to the driver and

passenger when an accident. Dashboard in front of the car was empty. Don’t

have any air bags.

Figure 1.7:Dashboard of Proton Arena

BBP 10402 CREATIVE & INNOVATION 15

5.3.4. Security

The way to open this car was manually. The problem occurs when an open

manually, the car highly risky for being stole because there is no security. For

example security alarm. When the car has been locked using the remote

control when someone wants to commit theft it will cause the alarm sound.

Figure 1.8: Key of Proton Arena

6.0. SOLUTIONS

6.1. Magnify

The interior design of car was small. It has only two seats. It just makes for two persons

to use it. The space at the back of car is more spaces than the front of car. The back of

car is used for pick up and places the things. The interior design of this car is very small.

It has two seats and can accommodate only two persons. Space behind the car is larger

than the space in front of car. Therefore, interior design of this car will be magnified.

When the internal space has been magnifying, it can add a seat at the side rear of the

car. However, when magnifying the space and add to the passenger seat, the space at

the boot space can still have a space to place a goods and load.

(Refer Appendix 1 and 2).

BBP 10402 CREATIVE & INNOVATION 16

6.2. Modify

The design of car door will be modified from two doors become four doors. This is to

make it easier and provide comfort to the passengers at the back. For example, in case

emergency, the rear door can be open to ease passengers to entry and exit from the

car. However, the originality of design door of Proton Arena is still maintained in that if

the door is closed. The car will look like a two door because the rear door designed to

look hidden. The rear door can be only opened if the front doors open. Besides that,

this car has an open boot at the back. It wills caused goods placed on the back boot will

be damaged when it is raining. Therefore, by putting the roof on the back of the car but

will be able to solve the problem. Example the goods are in safe and good condition.

(Refer Appendix 1).

6.3. Rearrange

The driver and passenger safety is very important. Condition in front of this car has no

air bag. Conditions dashboard was empty and has no security. It will make passengers

and the driver was in dangerously when an accident occurs. To make it safety, uses of

airbag should be placed in front of the dashboard and conditions will be rearranged in

order to have the airbag equipment. (Refer Appendix 1).

6.4. Combine

As well known, to open the car doors are not using the remote control. Opening a door

is manually. This can complicate the situation because the car cannot be opened from

the situation further. It should be opened by being in close conditions. In addition ,

when using a key to lock manually, this will cause the car did not have a safe and happy

to be stolen because no alarm sounds. Therefore to improve the security of cars, the

key must be adding some remote control at the key of the car to make it useful with

new product. (Refer Appendix 2)

BBP 10402 CREATIVE & INNOVATION 17

7.0. DISCUSSION

Here we will discuss about the advantage and disadvantage from our design. As we know if we

are created some of product it will have pro and contra.

7.1. Advantage

The advantages that we can list from our car design as below:

i. The number of person entry into the car will be increase. This is because, when

magnified the interior space of car, it can add seats at the rear of car. With the

addition of seat at the rear side, it will carry and increase the number of person

when use it.

ii. The car will be more safety to use it when placed the air bags.

iii. The car will be more secure with the improvement in the security of car.

Example, key adding some remote control at the key of the car to make it

useful.

iv. To easier and provide comfort to the passengers at the back. When have four

doors.

v. By putting the roof on the boot at back of the car, it will avoid and protect the

goods placed from damaged.

7.2. Disadvantage

The disadvantages that we can list from our car design as below:

i. The rear door of car will not open if the front doors of car close.

ii. Magnified of interior space in the car make the space at the boot becomes

little bit smaller than the space before it.

7.3. RECOMMENDATION

The recommendations that we can list from our car design are modified the car design

will make the car easier to use and provide comfortable to the vehicle owner and the

passengers. Besides that, when magnified the interior space of car, it will make

increase the number of person that entry into the car. Furthermore, by placing the roof

on the open boot at the back of car will make the car look safely to place the goods. An

example, when have roof on the boot of car, the goods are in safe and good condition.

BBP 10402 CREATIVE & INNOVATION 18

In addition, the car become more safety when place the air bags. Then, the car will be

more secure with the improvement in the security of car by using the remote control at

the key.

8.0. CONCLUSION

Vehicle technology can improve the transport system in many ways, but specifically in the

context of this paper, it has the potential to reduce the number of accidents on the roads.

There are a vast number of new technologies available on new vehicles or top of the range

vehicles that will become more common in future, there are also many more technologies

being researched. All of which are designed to alert, assist, or take control from, the driver, and

all respond to different dangers at different intervals before an accident occurs. It is important

that the most beneficial of these technologies are identified at an early stage and emphasis is

put on introducing them as early as possible. This emphasis must consist of; ensuring that

resources are dedicated towards developing the technology and validating its safety effects,

promoting the safety benefits of the technology to the public in the wider context of road

safety, and ensuring early take up of the technology where possible.

BBP 10402 CREATIVE & INNOVATION 19

APPENDIX