fulfilling the promise of interactive ip video communication
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Fulfilling the Promise of Interactive IP Video Communication. The Video Conferencing Industry. HOT but still, the Slowest Emerging Market! Why? - User Experience It needs to look real to feel real …That means HIGH QUALITY and very low delay - PowerPoint PPT PresentationTRANSCRIPT
Fulfilling the Promise of Interactive IP Video Communication
2Layered Media Proprietary Confidential and Patent Pending Information
The Video Conferencing Industry
HOT but still, the Slowest Emerging Market!
Why? - User Experience It needs to look real to feel real
…That means HIGH QUALITY and very low delay
It needs to be affordable…That means PENNIES/minute
It needs “universal connectivity” …That means calling from anywhere to anywhere
3Layered Media Proprietary Confidential and Patent Pending Information
Layered Media Value Proposition
Dramatically Lower Cost with Software based H.264 SVC (G) solution 10X price/performance improvement Resilience and performance Extensive intellectual property
Significant Quality Improvement (HD/Telepresence) Resilience Delay
Scalable Service provider deployment possible including Multipoint
Unified communication: from Tele-presence to Mobile device in one conference
4Layered Media Proprietary Confidential and Patent Pending Information
Video Conferencing Market Revolution
10 1000 1,000,000
Low Definition
Standard Definition
High Definition
10,000Number ofEnd Points
Resolution
L a y e rd
Me
d
ia
eQ
ua
lity
Inte
rac
tiv
ity
Cisco, HP, PolycomTandberg, LifeSize
$10K-$300KEndpoint
Cisco, Microsoft,Nortel, Avaya,
Skype, Yahoo, AOL,Adobe
Price-Performances-Interactivity
Existing Technology
All Vendors
5Layered Media Proprietary Confidential and Patent Pending Information
Low Reliability Channel
High Reliability Channel
Conventional vs. Scalable Coding
Significant ImpactConventional Coding
Scalable Coding
Minor or No Impact
6Layered Media Proprietary Confidential and Patent Pending Information
Compare H.264 SVC with conventional H.26X
7Layered Media Proprietary Confidential and Patent Pending Information
Native Rate Matching
SVCS
LMIServerSDK
High ResolutionHigh Frame Rate
Low ResolutionLow Frame Rate
1.5Mbps
512Kbps
128Kbps
Medium ResolutionMedium Frame Rate
256Kbps
Medium ResolutionHigh Frame Rate
High ResolutionHigh Frame Rate
Layered Media Proprietary Confidential and Patent Pending Information
Delivers Real Time Interactive Video Even With Packet LossEliminates MCU hardware cost and transmission delay
End-User 1 End-User 2
X
SVC SVC
SVC
Traditional SolutionSoftware Video Router replacing MCUs
DECODE DECODEENCODE ENCODE
COMPOSE
ENCODE
MCU
DECODE
End-User 3High CostHigh Delay
Packet Loss Sensitivity
Requires Dedicated Network
Requires Dedicated Hardware
Costly Solution. User Experience Can Be Frustrating.
ROUTE
LMI SVC Server
9Layered Media Proprietary Confidential and Patent Pending Information
LMI vs. Traditional Technology
Traditional Layered Media
Packet loss usability threshold
<3% >50%
Conferencing delay:
End-to-end delay:
Result:
>200ms >400ms
Non Interactive
=20ms<150-200ms
Interactive
MCU Cost $3,000-$8,000/port $300-$800/port
HDTV Endpoint $8,000K-$300,000
Specific HW
PC + HD camera
10Layered Media Proprietary Confidential and Patent Pending Information
Affordable, High Quality IP Video…At Last!
Layered Media HD quality, transmitted over 1.1Mbps, using a lap-top computer
12Layered Media Proprietary Confidential and Patent Pending Information
Business & interactive Video…the Postcard
Fixed - Mobile networks are converging
Data, voice and Video applications are converging to deliver Unified Communications
Web 2.0 and Business Applications are converging to create more interaction and real time communication
H.264 (AVC) is emerging as a video standard
Video is HOT
Great!! Soon interactive video is available everywhere and will be part of the day to day communication
13Layered Media Proprietary Confidential and Patent Pending Information
Business and Interactive video… the Reality
Customer expectations in terms of quality and ubiquity are jumping : SD is the minimum, HD is the wish Everywhere is the rule
An H.264 AVC infrastructure is not scalable or flexible enough to deliver HD or even SD over shared fixed and mobile networks, how to connect Telepresence with CIF Mobile?
There is a disconnection between what the industry is pitching and what it can deliver using existing standard
Pressure is big enough for a new standard to emerge: H.264 SVC
14Layered Media Proprietary Confidential and Patent Pending Information
Consumer market is facing the same challenge
Broadband internet is available on PCs and Mobiles TV and internet are merging, raising the bar in terms of Real Time
Video Quality expectations Web 2.0 social interaction model is the rule Web 2.0 + TV over the internet makes Real Time, High Quality Video
interaction from any device the KILLER APPLICATION
This means Interactive HD or SD video must be made widely available ASAP
H.264 AVC can’t do it Pressure and timing is right for H.264 SVC to emerge
15Layered Media Proprietary Confidential and Patent Pending Information
H.264 (G) The Unified Video Communication Standard
Executive DesksHD conferencing
HD/HD
TelepresenceRoomsHD/HD
Regular PCs
3G+/HSDPA MobilesHD-SD/CIF
PUBLIC INTERNETIncluding wifi
PRIVATE IP / BUSINESSIncluding wireless
MOBILE NETWORKS3G+, HSDPA
ONE conferenceH.264 SVC (G)
Nomad PCsHD/SD
IP VideoPhonesHD/SD
Corporate PCsHD/SD
16Layered Media Proprietary Confidential and Patent Pending Information
Intellectual Property
Extensive – 25 patents Encoder patents MCU patents
Hard to circumvent First team of experts in scalable coding, VoIP and video
conferencing to bring these disciplines together to deal with the problem
Cover all the essential functions need to replace traditional MCU in the scalable coding domain
Enforceable Heavily dependant on client / server interaction – exposed to
network element
17Layered Media Proprietary Confidential and Patent Pending Information
LMI SDK Architecture
18Layered Media Proprietary Confidential and Patent Pending Information
Market Feedback
51 leading companies in IP PBX IM Video conferencing Web conferencing
Different aspects of the technology evaluated 100% agreed SVC is a great plan 1/3 have an immediate interest and are in evaluation process No competition identified
19Layered Media Proprietary Confidential and Patent Pending Information
Technical Team
The team includes 12 Ph.D video compression and IP communication 4 former and current editors of MPEG and ITU-T standards Track record of 70 pending and issued patents in the video compression and
communication space Brought to market the most widely deployed IP video conferencing solution
Research team: Alex Eleftheriadis, Chief Scientist, former editor of the MPEG-4 Systems Thomas Wiegand, Advisory Council, Editor of the H.264/AVC/SVC video
coding standard, Associate Chair of MPEG Video Henning Schulzrinne, SIP inventor Michael Horowitz, first to implement H.264 real time codec
20Layered Media Proprietary Confidential and Patent Pending Information
Conclusion
Layered Media provides a definitive solution for internet based video communication and conferencing
Results go beyond anything possible with traditional solutions in all measures of price / performance
Technology is provided as easy to integrate SDK Layered Media developed a wide IPR portfolio for SVC-
based video communication LMI’s team include the world’s leading experts in video
coding and communication We are committed to apply SVC into any communication
network and device
21Layered Media Proprietary Confidential and Patent Pending Information
If you remember only one thing…
Layered Media developed a novel, unique and standard- based technology with strong intellectual property.
Layered Media is transforming video conferencing by delivering very high quality at significantly lower cost.
“The future is here. It is just not widely distributed yet.”
- William Gibson
