fujitsu technology and service vision

0 Copyright 2016 FUJITSU

FujitsuTechnology andService Vision

2016

Human Centric Innovation

Driving Digital Transformation

Ian Farnell

Copyright 2016 FUJITSU

1 Copyright 2016 FUJITSU1 Copyright 2016 FUJITSU

What is the most critical mission of technology?

We think it is empowering people to work more creatively and live fuller lives.

Our “Human Centric” vision is about putting people at the center of everything.

Together, we want to shape a different future.

Our thought for the future


What is the Fujitsu Technology and Service Vision?


Fujitsu’s vision, value proposition, and enabling technologies & services

Provides business and public sector leaders insights on how ICT will contribute to creating a different future

Underpins Fujitsu’s entire operations


Our journey


Digital Ecosystem

Hyperconnected World

Human Centric Innovation

Driving Digital TransformationNew Industrial Revolution

Human Centric Innovation in Action |

Human Centric Innovation |

Fujitsu Technology and Service Vision launched

2016

2015

2014

2013


The Business Agenda

The IoT and AI A New Industrial Revolution

Digital Transformation

Copyright 2016 FUJITSU4


Digitalization is intensifying

Business leaders are increasingly aware of the huge opportunity and threats of digital

Private Sector

What % of your revenue is digital?

Public Sector

What % of your processes is digital?

CIO survey (n=609) CEO survey (n=400)

16%

25%

37%

22%

31%

41%

In 2 years In 5 yearsNow

42%

60%

77%

Now In 2 years In 5 years

CIO survey (n=344)

Gartner Symposium ITxpo 2015 “The 2016 CIO Agenda Building the Digital Platform” Dave Aron, 28th October 2015


6 Copyright 2016 FUJITSUCopyright 2016 FUJITSU6

Many CIOs are leading digital transformation and innovation

39%

34%

22%

19%

18%

13%

9%

7%

30%

2%

2%

Digital Transformation (CDO)

Innovation

Enterprise Change

Shared Services

E-Commerce

Business Strategy

Risk (CRO)

COO

HR

CFO

None

CIO Leadership Roles

2016, n=952 （Global）

Gartner Symposium ITxpo 2015 “The 2016 CIO Agenda Building the Digital Platform” Dave Aron, 28th October 2015


How to choose your future?

Overwhelming

Technology is connected but not

human centric

Empowering

Technology is connected andhuman centric

Undeveloped

Technology is notconnected nor is human centric

Uneven

Technology is human centric

but not connected

A future where digitaltechnology is…

8 Copyright 2016 FUJITSUCopyright 2016 FUJITSU

Digital Transformation


Digital transformation

9

Powerful results come from bringing digital technology into the heart of business and society



Innovative payment

10

Sberbank

Schools in Moscow introduced cashless and contactless payment for food in the cafeteria, using Fujitsu Palm Secure biometrics



The number of users or devices

AI and Robotics4th Wave

Internet of Things3rd Wave

50B+ In 2020

Mobile Internet2nd Wave

10B In 2010

Internet1st Wave

1B In 2000

Waves of digital technology

Digital technology

A set of connected technologies such as cloud, mobile, IoT, Analytics, AI, robotics, and supporting security technologies



Actuate

Data

Algorithms,Al technology

• Learning, Insights

• Decision support

The Internetof Things (IoT)

• Connect physical world

• Sensing

Change our view of technology


The IoT digitalizes physical objects, enabling the collection of digital data

The analysis of this data produces useful insights, enabling better control

12


Changing our view of technology


EfficiencyCost reduction

Traditional IT

Digital Technology

Revenue and profitCustomer satisfaction

Digital technologies can impact the top line of a business


The challenges of digital

Organizations are facing difficult challenges in shifting to digital


Leadership & Talent Security Complexity Adoption


Gartner Symposium ITxpo 2015 “The 2016 CIO Agenda Building the Digital Platform” Dave Aron,28th October 2015

Talent issues are the biggest barrier toCIO success

1. Skills 22%

2. Money 15%

3. Culture 12%

4. Alignment 11%

5. Technology 9%

6. Change 8%

7. Relationships 8%

n=555 Global



Key to solve the challenges

CreateNew Culture

• Support workstyle withdigital technology

• Design approach• Co-creation,

Open innovationDevelop

Resilience

• Autonomous organization

• Security

Build Trust

• Common good ofsociety

Organizations need to work on creating new culture, developing resilience, and building trust


A new Industrial Revolution

Industrial Revolution

New Industrial Revolution


Value is exploited through the management of assets

Key value drivers are creativity, intelligence and connectedness


Our approach


People Information Infrastructure (Things)

Bring together 3 dimensions to create innovation


Human CentricInnovation

19

HumanEmpowerment

ConnectedInfrastructure

Sensors

Smart Home

Smart Cars

Smart Factory

Smart Agriculture

Smart Healthcare

Smart City

Robots

Better Experience

Quality of Life

Creative work

Decision support

Acquiring knowledge and skill

Information frompeople and things

Business and social information

Information Analysis

Algorithms and AI

Security and Privacy


CreativeIntelligence

20 Copyright 2016 FUJITSUCopyright 2016 FUJITSU

Making the Change


Outcomes of digital transformation

21

• From goods-selling to service-provision

• Fast value realization to meet individual customer’s need (Mass customization)

Business modeltransformation

• Better understanding of individual customers

• Maximizing Customer Experience

CustomerIntimacy

• Empowerment of employees

• Autonomous operation OperationalExcellence

• Intelligence in product and service

• Co-creation of innovative value

ProductLeadership



Digital transformation at 3 levels

22

Apply digital to a function or a product and service

Digital Project Apply digital to the heart of

business

Digital Business Co-create greater value with partners

Digital Arenas

Idea

Evaluation

Trial

PrototypeDigital Technology

DigitalBusinessPlatform

DigitalizedProduct or

Service

Operation Marketing

CustomerInterface

Mobile IoT

Cloud

Security AI

Analytics


Mobility Quality of Life

Safety


Starting a digital project

In 2015, Fujitsu conduct over 300 proof of concept (PoC) and proof of business (PoB) digital projects with customers

23

Digital Marketing&Retail

Mobility

Logistics

Smart factory

Work &Lifestyle

Food &Agriculture

Safety

Fintech

Maintenance ofFacility andequipment



Starting a digital project

24

Design approach and lean innovation are effective for finding out new value

Idea

Evaluation

Trial

PrototypeDigital Technology



Mitsui Chemicals

Work style innovation encourages creativity, harnessing the aspirations of all employees


Mitsui Chemicals

Conducted intensive workshops facilitated by Fujitsu’s design team

Developed a future workstyle vision


Digital business

27

Apply digital to the heart of business to realize innovative value

A digital business platform is the key

API

DigitalizedProduct or

Service

Customerinterface

Operation Marketing

Digital BusinessPlatform

Mobile IoT

Cloud Analytics

AlSecurity



Digital marketing

28

Nikkei Business Publications

Rapid integration of dispersed data on customer attributes, enabling the company to better understand their individual customers

Achieved doubling of the effectiveness of their marketing campaigns



Connected retail


Retailers are working to maximize customers experience through multiple physical and digital channels


Fintech

30

Fintech companies use APIs to connect with the services of financial institutions to provide innovative services


Fintech companies

Financial Institutions

￥

API

API

API

API

New Services

$


Smart manufacturing

31

New technologies (IoT, simulation, algorithms, 3D printers) areconverging physical and digital operations



Combios de Portugal


Transforming customer experience and minimizing fraud with a new ticketing platform


Richardson Police Department

Using RFID technology to transform the management of police inventory

34 Copyright 2016 FUJITSU34 Copyright 2016 FUJITSU

Cyber Threat Intelligence transforming security protectionand safeguarding business

Scottish Water


Digital Business Platform MetaArc

35

A comprehensive framework to enable digital transformation

Hyperconnected API Economy

ExistingBusiness

Applications

Existing Business Digital Business

Industry specific services

Mobile IoT Analytics Security

Cloud

ValueCreation

AI



Mobility Quality of Life

Safety

Digital Arenas

The border of existing industries are becoming blurred and fluid

The value that people (consumers) want will be co-created by suppliers, partners and consumers based on shared platforms



Security

API

Digital BusinessPlatform

Product and

Service

Hyperconnected API Economy

Diverse digitalized products and services are connected via APIs, creating new value


Iwata City Smart Agriculture


Co-creating a business model for strong, dynamic agriculture that uses diverse sources of knowledge


Our value

Portfolio of technologies and services, driving digital transformation

39

IoT

Mobile

Cloud

SDCI

Analytics

AI

Security

IntegratedComputing

HumanCentric

Innovation



Digital Future



Human Centric AI

41

The mission of technology is to empower peopleto live fuller lives



A comprehensive framework for AI

42

ee p le a rn in g

Neuroscience

Machine learning

Social receptivity Simulation

- Image recognition

- Voice recognition

- Emotion/state

recognition

- Natural-language

processing

- Knowledge processing

& discovery

- Pattern discovery

- Inference &

Planning

- Prediction &

optimization

- Interactivity &

recommendation

Human Centric AI Zinrai

Sensing and Recognition Knowledge Processing Decision and support

Learning

Advancedresearch

Deep learning Machine learning Reinforcement learning

Neuroscience Social receptivity Simulation

People / Businesses / SocietyActuationSensing

- Image recognition- Voice recognition- Emotion/state

recognition

- Natural-languageprocessing

- Knowledge processing& discovery

- Pattern discovery

- Inference & Planning

- Prediction &optimization

- Interactivity &recommendation



Can a robot get into the University of Tokyo?

43

Fujitsu works in the math examteam in the National Institute of Informatics’(NII) project

Already at the level of passing math exams of many universities, leveraging Fujitsu’s reasoning technology


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Deep Learning, enabling business

Fujitsu applied deep leaning to 50,000 face images, delivering 8 face types, for Japan’s largest e-commerce site of cosmetic goods

Developing a new service to advise on makeup and recommend cosmetic goods


45 Copyright 2016 FUJITSU45

Chinese hand-written characters

Fujitsu’s deep learning-enabled technology can recognize 96.7% of hand-written Chinese characters, which is better than humans can do


…


Help solve global challenges Empowered with digital, people will have the potential to achieve

breakthroughs previously unimaginable

46

Food DisastersPopulation

Growth Aging EnvironmentUrbanization



Realizing a Smart Nation

47

Fujitsu, A*STAR (Agency for Science, Technology and Research of Singapore)

and Singapore Management University set up a Centre of Excellence

Apply high performance computing & algorithms in a living laboratory to develop dynamic mobility and other solutions



Mitigating natural disasters

48

Ultra fast simulation of Tsunami impact, using a supercomputer



A safer, more prosperous andsustainable world

49

Human Centric Intelligent Society
