fuel50: taking on the us as a startup
TRANSCRIPT
![Page 1: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/1.jpg)
Anne Fulton, Founder CEOJo Mills, Founder President Product & Client Strategy
Career path software in the USAOur start-up story
www.fuel50.com
[email protected]@fuel50.com
![Page 2: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/2.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
Cloud-based career path software
![Page 3: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/3.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
Over 200,000 users in 21 countries
Addressable Market- $14b HR Tech industry
-11,000 US companies > 1000 employees
- 56% of US companies looking at purchasing additional
HR Technologies- 95% purchasing to improve engagement and
retention- Talent is the #1 issue on CEO’s agenda (PwC 2014)
![Page 4: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/4.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
“2020 The benchmark corporate career path cloud solution in the market. Delivering great career experiences to 3m+ users”
CEG 2020 Vision
![Page 5: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/5.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
Our 2020 vision
2020: 1000 corporate sites by year end at $100,000 p/a
2015: 80 sites by year end 2015 at $50,000 p/a
2018: 400 sites by year end 2018 at $75,000 p/a
![Page 6: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/6.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
The 3 year strategic action priorities’
1. Build US market / build a direct sales machine
2. Get visible - Build the marketing machine
3. Position Product & Research as Best Practice / Global Thought Leaders
![Page 7: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/7.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
The 3 year strategic action priorities’
1. Build US market / build the direct sales machine
2. Get visible - Build the marketing machine
3. Position Product & Research as Best Practice / Global Thought Leaders
![Page 8: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/8.jpg)
Fuel50 Career Drive
![Page 9: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/9.jpg)
• How does this feature/development support our business vision and purpose?
• What is the competitive advantage of this feature?
• How does this build client business ROI?
Vision Led Development
![Page 10: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/10.jpg)
In house Team
![Page 11: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/11.jpg)
2015 strategy based on achieving the over-arching goals of:
• New sales • Client retention (limit ‘churn’) • Creating a scalable and best-practice
product and business
Our development objectives
![Page 12: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/12.jpg)
Our pillars
There are four key areas of focus that are critical to support the above:
• Integration (e.g. APIs to Integrate Fuel50 with Client’s HR Systems)
• Security (Application and Network Level)• UX (User Experience, or Engagement with the Software)• Infrastructure (Servers, Databases, Platform Stability and
Scalability)
![Page 13: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/13.jpg)
![Page 14: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/14.jpg)
![Page 15: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/15.jpg)
Constant evolution
![Page 16: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/16.jpg)
Fuel Careers Engage Passion Ignite Potential
Client Customization
![Page 17: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/17.jpg)
• 90% of businesses in the USA suffered some form of hacking in the last 12 months
• 67% were in smaller organizations with less than 100 employees
• 76% of network intrusions came from weak or stolen credentials
• 61% of passwords are re-used across multiple websites
Security
8200 attempts last week alone to hack into our Sophos server from a range of IP addresses all over the world.
![Page 18: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/18.jpg)
![Page 19: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/19.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
The 3 year strategic action priorities’
1. Build US market / build the direct sales machine
2. Get visible - Build the marketing machine
3. Position Product & Research as Best Practice / Global Thought Leaders
![Page 20: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/20.jpg)
From Career Engagement Group
Fuel Girl shares the pain that managers and leaders feel when great people leave. She is passionate about Fuel50 and the difference that it can make to employees and their career experiences.
‘Fuel-toons’
![Page 21: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/21.jpg)
From Career Engagement Group
‘Fuel-toons’
We have an array of characters with true ‘Fuellie’ personas that can be used in many different applications.
![Page 22: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/22.jpg)
From Career Engagement Group
‘Fuel-toons’
Meet Fuel Girl, she and her friends help us communicate our proposition to our audience in a fun, engaging, yet simple way.
![Page 23: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/23.jpg)
From Career Engagement Group
Presenting beautiful, clean material that leaves a lasting impression to anyone who stumbles across our brand.
Research Papers
![Page 24: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/24.jpg)
From Career Engagement Group
We boast in our success in a most empowering way –delivering clear evidence and solutions with broad accessibility.
Case studies
![Page 25: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/25.jpg)
From Career Engagement Group
The Career Engagement Game is a professionally published book by Anne Fulton and Jo Mills that supports everything we stand for and represents our brand on a whole new level.
Book
![Page 26: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/26.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
The 3 year strategic action priorities’
1. Build US market / build the direct sales machine
2. Get visible - Build the marketing machine
3. Position Product & Research as Best Practice / Global Thought Leaders
![Page 27: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/27.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
New US Board –confirmed
Andrew “Flip” Filipowksi• Recognized HR Tech Guru• Capital raising• Fast growth HR Tech company• Global Entrepreneur of the Year
– Ernst & Young , Merrill Lynch
Brian Platz• Analyst/media connections• Fast growth HR Tech company• Product Strategy• Marketing – created the
“onboarding category
Grant Kreft• Grew US HCM tech company to
$45 m in 5 years• 5 deep in senior HR contacts
![Page 28: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/28.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
Local Board
Pete Weaver• Part of the sonar6 team
acquired by Cornerstone
Peter Idoine• Ex MD Oracle
![Page 29: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/29.jpg)
Career Engagement Group
![Page 30: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/30.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
US ramp – getting established
Established Delaware LLC -LegalZoom
Accts– Peter Harper
Tax Advisors
USConnect
Bank A/c’s
Hiring : healthcare benefits/super 401k
Careful consideration of location
Virtual mentality
![Page 31: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/31.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
![Page 32: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/32.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
Fake it till you make it – the Fuellie way
![Page 33: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/33.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
Fake it till you make it – the Fuellie way
![Page 34: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/34.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
![Page 35: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/35.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
![Page 36: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/36.jpg)
Career Engagement Group
What people are saying
Disruptive. Innovative. Engaging.
Josh Bersin
![Page 37: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/37.jpg)
Career Engagement Group
What people are saying
Delivering an employee experience
that SuccessFactors & SAP tried to
deliver but failed.
John Sumser, HR Tech Analyst
![Page 38: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/38.jpg)
Career Engagement Group
What people are saying
Self-service gamified
career pathing.
Lauren Weber, HR & Careers
Editor, Wall Street Journal
![Page 39: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/39.jpg)
Career Engagement Group
Wall Street Journal
HR Today
![Page 40: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/40.jpg)
Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
Measurable business impactOur stories
+10%
Company-wide engagement
+30%
Meaningful career conversations
+3% - 30%
Engagement uplifts
Across 50,000+ employees in more than 5 global businesses within 12 months of Fuel50 launch by impacting the career development driver of engagement.
![Page 41: Fuel50: Taking on the US as a startup](https://reader034.vdocuments.us/reader034/viewer/2022052700/55b70214bb61ebf8618b45dc/html5/thumbnails/41.jpg)
Career development effectiveness gives you a more than 20% greater chance to increase internal recruitment, decrease absenteeism and
unwanted departures, fill mission critical jobs more
quickly, and increase rev/fte.