fuel cell market germany – status & outlook · stationary systems dominated by small...

FUEL CELL MARKET GERMANY– STATUS & OUTLOOKDr. Christoph HartnigBerlin, September 20, 2017

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Fuel Cell Market Germany | Dr. Christoph Hartnig | Heraeus Fuel CellsSept 20, 2017

AGENDA

2

VDMA AG Fuel Cells1 VDMA Fuel Cells Survey3Heraeus Fuel Cells and

Heraeus Group2


VDMA MEMBERS COVER THE ENTIRE FUEL CELL VALUE CHAIN

3

Components Fuel Cell Stack

Fuel Cell System ApplicationR&D Materials

20 system manufacturers ∙ 25 material and component suppliers ∙ 10 fuel cell institutes

HERAEUS FUEL CELLS IN A NUTSHELL

Products› Heraeus Fuel Cells develops and produces the heart of the PEM fuel

cell, the catalyst coated membrane AnkaloN®, for automobiles, transport and commercial vehicles, and stationary applications

Personnel› Around 40 employees, thereof >30 dedicated to innovation› Benefit from Heraeus Group competencies in materials, innovation,

scale-up, production, and recycling

Locations› Hanau (Germany) and Tokyo (Japan)› Use of Heraeus Group network of 100 sites in 40 countries worldwide


Your Conditions – Our Solutions


HERAEUS FUEL CELLS SUPPLIES ANKALON® CATALYST COATED MEMBRANE

5

Customers

Catalyst Coated

Membrane

Fuel Cell Stack

Fuel Cell System ApplicationBase Materials Catalyst

Platinum Recycling

Heraeus Fuel Cells (HFC)


› One of the largest family owned companies in Germany

› More than 100 sites in 40 countries

› Total revenues of € 21.5 billion in 2016

› More than 12,300 employees

› Heraeus serves broad range of markets› Electronics› Mobility› Environment› Industrial Applications› Health

HERAEUS – A GLOBALLY ACTIVE COMPANY

6

26% 17%

America

12% 38%

Germany

2% 1%

Africa/Australia

43% 31%

Asia

17% 13%

Europeexcluding Germany

INNOVATION AT HERAEUS

DEVELOPERSIN HANAU

OPENING OF THE NEW INNOVATION CENTER

FOR

EXPENDITURE FOR R&D IN 2016

MORE THAN

SUBMISSIONS ATHERAEUS AWARD

MORE THAN

EMPLOYEES IN

WORLDWIDE RESEARCH AND DEVELOPMENT

CENTERS

30

PATENTS



AGENDA

8

VDMA AG Fuel Cells1 VDMA Fuel Cells Survey3Heraeus Fuel Cells and

Heraeus Group2

REPRESENTATIVE SURVEY CREATED CONCLUSIVE RESULTS


Stacks / Stack components

Manufacturing technologies

27%

11%

13%

4%

21%

System components

4%9%

13%

System - transportReformer

System - stationary

System - existing marketsPower inverter

Survey conducted in spring 2017Feedback by 72% of VDMA members

Assessment of fuel cell markets in Germany › Status quo 2016/2017› Outlook to 2022

Survey focus topics› Revenues and employment potential› Production ramp-up› Impact of stationary fuel cell applications

Data assessment › Data base: VDMA AG Fuel Cell members› Correction factor included to account for

missing feedback from players› Automotive applications not covered

Share of survey participants in the fuel cell industry

HIGH MARKET AND EMPLOYMENT POTENTIAL FOR GERMANY


0

500

1.000

1.500

2.000

2.500

3.000

2017

Annu

al re

venu

e [M

€]

190

2016

2.620

2022

100

estimationsurvey

0

1.000

2.000

3.000

4.000

5.000

# of

em

ploy

ees

1.3001.590

2016

4.150

2017 2022estimationsurvey

Market potentialRevenues increase to ~2.5 bn € in five years

Employment potentialMore than 4.000 employees in 2022

REGIONAL SALES SPLIT IN 2016 SHOWS A GLOBAL FOOTPRINT


53%

19%

7%

19%

2%

North-America ROWGermany EU (excl Germany) Asia

Focus› German fuel cell industry: regional sales

split of goods and services in 2016

Key findings› Export and domestic markets amount for

~50% each› Current focus on Europe with significant

share in Asia and North America

Outlook› Already established stationary and early

market applications form a promising starting position

Regional sales split of German fuel cell industry

SIGNIFICANT PRODUCTION EXPANSION, MAINLY IN STATIONARY APPLICATIONS


0

40.000

80.000

120.000

160.000

# of

FC

sys

tem

s

2016

147.000

2017 2022

8.4604.460

survey estimation

50%67%

88%

50%33%

12%

0%

20%

40%

60%

80%

100%

2016 2017 2022stationary early markets

Production of fuel cell systemsSignificant increase of production volume

expected by 2022

Share of applicationsImportance of stationary applications increases –

market share of ~90% anticipated by 2022

STATIONARY SYSTEMS DOMINATED BY SMALL RESIDENTIAL APPLICATIONS


0

20.000

40.000

60.000

80.000

100.000

120.000

# of

FC s

yste

ms

2022

5.240

2016

1.850

93.300

2017

survey estimation

Share of stationary systems by capacityResidential applications (<5 kW) with largest share

in 2022

Development of market for stationary systemsStationary applications reach ~90.000 units in 2022

4%2%

78%

16%

backup power>100 kW>5 kW / <100 kW<5 kW

CONCLUSION: ATTRACTIVE PERSPECTIVE FOR GERMAN FUEL CELL INDUSTRY


0

120

80

100

60

40

20Inst

alle

dca

paci

ty[M

W]

2016

104

2022

5

2017

3

estimationsurvey

Key findings of the VDMA survey› Regional sales split in 2016 shows a global

footprint of the German industry› Significant production expansion, mainly In

stationary applications› Stationary systems dominated by small

residential applications

Our contribution› Heraeus Fuel Cells is committed to position

the German fuel cell industry in a globally growing market

International perspective› Growth expectations comparable to Japan’s

ENE-FARM program › Detailed insights provided by e4tech

Annually installed capacity in Germany

CONTACT


Dr. Christoph HartnigHead of Marketing & Sales

Phone: +49 6181 35-5227Mobile: +49 176 178 [email protected]

Heraeus Fuel Cells GmbHHeraeusstr. 12-1463450 HanauGermany

fuel cell market germany – status & outlook · stationary systems dominated by small...

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