ftd.de agof internet facts 2007-iv. high net profile index 73 % are men 148 69 % are 20-49 years...
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High net profile
Index
73 % are men 148
69 % are 20-49 years old143
51 % have an high education level*235
51 % work in qualified and managerial professions**224
35 % have an own net income of € 2.500+ 326
36 % Business elite1
22616 % Young & educated elite2
39110 % Urban elite3
704 7 % Top decision makers
679
Source: AGOF internet facts 2007-IV, based on number of unique users per week
* A-levels and higher** Self-employed people, Freelancers, medium and senior executives, civil servants (higher grades)1 medium and large size self-employees, medium and senior executives2 25-39 years old, university degree3 University degree, own net income EUR 3.000+, cities with more than 500 thsd. Habitants top decision makers = self-employed with at least 6 employees, independent occupations, managerial staff or higher civil servants with university/technical college degree and a personal net income of at l least Euro 3,500 per months
Sociodemographic data on the users of FTD.de
Ahead of handelsblatt.com
691
466
669
FTD.de handelsblatt.com manager-magazin.de
Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average monthBasis: Total population (64.82 million)
Unique users per month
Unique users in ’000
Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average weekBasis: Total population (64.82 million)
FTD.de is one of the leading business websitesUnique users per week
Unique users in ’000
245
168
278
88119
173
244
FTD.de handelsblatt.com
manager-magazin.de
Onvista.de finanztreff .de finanzen.net wallstreet-online.de
Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average monthBasis: Total population (64.82 million)
FTD.de is the leading business websiteUnique users per month
Unique users in ’000
691
466
551
256311
359
669
FTD.de handelsblatt.com
manager-magazin.de
Onvista.de finanztreff .de finanzen.net wallstreet-online.de
At the forefront of businessBusiness elite*
36
34
31
30
31
34
FTD.de
handelsblatt.com
manager-magazin.de
Onvista.de
finanztreff.de
finanzen.net
Index
199
194
191
226
218
219
Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average weekBasis: Total population (64.82 million)*medium and large size self-employees, medium and senior executives
Structural values in %
245
114
103
92
92
92
78
35
35
31
19
12
11
FTD.de
Sections:
Companies
Research
Homepage
Latest News
Market tools
Politics + Opinion
Heads + Careers
Finance
Sports
IT + Media
Lifestyle
Automotive
Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average weekBasis: Total population (64.82 million)
Unique users in ’000 per average week
Companies and Research generate the highest coverage
691
320
290
258
237
209
209
109
105
101
60
41
37
FTD.de
Sections:
Companies
Research
Market tools
Politics + Opinion
Homepage
Latest News
Sports
Heads + Careers
Finance
IT + Media
Lifestyle
Automotive
Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average monthBasis: Total population (64.82 million)
Unique users in ’000 per average month
Companies, Research and Market tools generate the highest coverage
Source: AGOF internet facts 2007-IV, Period: average monthBasis: Total population (64.82 million)
FTD.de has 538,000 exclusive users compared to handelsblatt.com
78%
22%
Exclusive users Dual users
Exclusive users FTD.de compared to handelsblatt.comin %
FTD.de:691.000
users
538.000
153.000
Exclusive users Dual users
Exklusive users FTD.de compared to handelsblatt.comabsolute values
FTD.de:691.000
users
FTD.de has 610,000 exclusive users compared to manager-magazin.de
Source: AGOF internet facts 2007-IV, Period: average monthBasis: Total population (64.82 million)
88%
12%
Exclusive users Dual users
FTD.de:691.000
users
610.000
81.000
Exclusive users Dual users
FTD.de:691.000
users
Exclusive users FTD.de compared to manager-magazin.dein %
Exklusive users FTD.de compared to manager-magazin.deabsolute values
Business website users are predominantly maleGender – Unique users per week
Source: AGOF internet facts 2007-IV, structural values shown in %, based on number of unique users per weekIndex vs. Total population AGOF internet facts 2007-III (potential: 64.82 million)
73
27
75
25
78
22
Men
Women
FTD.de Handelsblatt.com manager-magazin.de
Index
53
50
43
148
152
159
FTD.de reaches the most attractive age groups
Structural values in %
Age groups – Unique users per week
5
15
28
26
26
6
16
26
24
29
4
16
26
26
28
14-19
20-29
30-39
40-49
50 and over
FTD.de Handelsblatt.com manager-magazin.de
Source: AGOF internet facts 2007-IV, structural values shown in %, based on number of unique users per weekIndex vs. Total population AGOF internet facts 2007-III (potential: 64.82 million)
Index
175160166
137127136
596764
616844
114118121
Education takes them to the topRespondent’s education – Unique users per week
Structural values in %
29
14
37
30
14
37
24
16
43
Secondaryschooling
University entrancequalification
Degree
FTD.de Handelsblatt.com manager-magazin.de
Source: AGOF internet facts 2007-IV, structural values shown in %, based on number of unique users per weekIndex vs. Total population AGOF internet facts 2007-IV (potential: 64.82 million)
Index
293
287
334
153
151
175
85
88
70
Guaranteed performance data and conditions
FTD.de advertising rates, valid from 1 Januar 2008 *Rates and guarantee per day
Performance guarantee
Superbanner /Fullsize- Banner
Skyscraper Content Ad Wallpaper
Booking unitAdImps per
week728 x 90 /
468 x 60 Pixel200 x 600
Pixel200 x 300
Pixel
Home page/day* 170.000 - - 6.000 € 10.000 €
Home page 1.000.000 21.000 € 26.000 € 32.000 € 50.000 €
Polit ics / Comments 300.000 7.500 € 8.500 € 10.500 € 14.000 €
Companies 300.000 10.000 € 12.000 € 15.000 € 20.000 €
IT + Media 125.000 4.500 € 5.400 € 6.700 € 9.000 €
Finance 125.000 4.700 € 5.500 € 7.200 € 9.200 €
Stock Market Tools 250.000 2.800 € 3.300 € - 5.500 €
Heads + Careers 100.000 2.700 € 3.300 € 4.000 € 5.300 €
Sports 150.000 3.500 € 4.200 € 5.200 € 7.000 €
Auto 175.000 3.500 € 4.000 € 4.500 € 7.000 €
Lifestyle 65.000 2.000 € 2.400 € 2.600 € 3.900 €
Latest News 75.000 1.600 € 2.000 € 2.500 € 3.200 €
Research 50.000 1.250 € 1.500 € 1.800 € 2.500 €
Discounts
Sales are calculated on the basis of all customer gross sales booked with Quality Channel in the course of an advertising year.
FTD.de advertising rates, valid from 1 Januar 2008
Sales in € Discount in %
from 50.000 5
from 100.000 10
from 200.000 15
from 400.000 20
from 700.000 23
Sales Discount Table