fsu graphic design bs — 28 interactive media design and usability — media design plan
TRANSCRIPT
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Serene SpaMedia Design Plan
Attention: Veronicka Dee 555-666-7777
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Serene SpaMedia Design Plan
Table of Contents:
Project Treatment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
User Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Technical Specifications. . . . . . . . . . . . . . . . . . . . . . . . . 3Information Architecture . . . . . . . . . . . . . . . . . . . . . . . . 4
Navigation Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Graphic Draft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Aesthetics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
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Serene SpaMedia Design Plan
Project Treatment
The Serene Spa website is to be the public relations portalfor clients and will include appointment and reservationscheduling tools. Clients will view content which explains
all of Serene Spa’s services and products. The outputmedium will be a web standards compliant site accessibleover the web at www.serenespa.com.
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Serene SpaMedia Design Plan
User Demographics
Broad Scope:
• Male, Female
• Ages 20 – 65• Primarily college level education, main audience will
consist of business professionals, stay at home moms;mainly women
• Income Range: $50K – $120K+
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Serene SpaMedia Design Plan
Information Architecture
The website content will be presented in an intuitivenavigation scheme composed of 12 categories andsub-categories:
• Home
• About Us
• Meet the Staff
• Our Mission
• Services
• Gift Cards
• Contact
• Facilities
• Massage Rooms
• Steam Rooms
• Pools
• Rates
• Reservations
• News and Promos
• Policy• Terms
• FAQs
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Navigation Model
HOME
Main PageLANDING PAGE Sub Page
About Us
Meet the Staff
Our Mission
Massage Rooms
Steam Rooms
Pools
Services
Gift Cards
Contact
Facilities
Rates
Reservations
News and Promos
Policy
Terms
FAQs
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Serene SpaMedia Design Plan
Page Layout
All website pages will include a static header and footer.The header will include the Serene Spa logo (hyperlinkedto the home page), global navigation links that highlight
the currently viewed page, and account log-in fields. Thefooter will include social media sharing, contact, andsitemap links, and intellectual property statements.
Home Page
The home page will having an image slide show, a briefoverview of Serene Spa, short entries which link to othermain pages of the site, recent and upcoming events, andspecial offers.
Services Page
Photos and icons are shown next to a listing of servicesand amenities available to clients. The page will includelinks to rates and reservation scheduling.
Contact Page
The contact page includes details about Serene Spa:voice, email, hours, address and map, and site support(user account).
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Graphical Draft I
About Us Services Gift Cards Contact
Contact Sitemap Account
Facilities Rates Reservations News&Promos Policy Terms FAQs
The Serene Spa Experience
Simply Serene, Indulge your senses,
Invigorate your body, Natural…Organic, Transforming mind, body and spirit.
Enter an oasis on tranquility where body and
senses are indulged and nurtured.
Back to the basics – simple, pure, and natural
is the transformational journey that begins atSerene Spa. Leave the world behind and
come regenerate your mind, body and spirit.
Serene Spa is an oasis of tranquility where
you leave behind everyday things, while your
senses are indulged in extraordinary ways.Organic products, the therapeutic touch, and
tranquil ambiance combine and the end
result is muscle relaxation, reduced tension,
enhanced circulation and revitalized skin.
Services
While you wait, we offer:
• Built in Safe
• Mini Bar
• TV (45 channels)
• Room Service
• Free Internet WIFI
1. Static header
2. Account log-in
3. Global navigation - Current page highlighted
4. Image sideshow - slides automatically progress every few seconds
5. Entries concerning other main pages
6. Global static footer - social media sharing links
7. Extraneous links
8. Email submission for newsletter
#2massage4U
Couples Massage
A treat for lovers or special friends – aperfect way to share special time. Must be
scheduled 10 days in advance. Credit card
is required at scheduling of appointment.
• 60 min. $160
Promos
Make a reservation now and get 20% off
News
May 18, 2011
Further reductions for cash checkouttransaction
May 23, 2011
Owners starting a line of Serene Spa
products
Jun 2, 2011
Awesome new pool on the west side
Image Slideshow
704 x 286
Call us directly: 1-800-003-4300
10 Park Ave, Winter Park, FL 32792
© Serene Spa, Inc. 2016
[email protected] password
Sign InNew Account?
Sign Up!
Sign up for
U
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Serene SpaMedia Design Plan
Graphical Draft II
About Us Gift Cards Contact
Contact Sitemap Account
Facilities Rates Reservations News&Promos Policy Terms FAQs
Services
While you wait, we offer:
• Built in Safe
• Mini Bar
• TV (45 channels)
• Room Service
• Free Internet WIFI
Stone Therapy Massage
Heated basalt stones strategically placed
to warm the body. The warm stones are
used to melt away and release muscle
tension.
• 75 min. $95
• 90 min. $120
Therapeutic Massage
A soothing full body treatment that
eliminates tension and musclefatigu e. Incorporates some deeper
pressure techniques to target specific
problem areas.
• 45 min. $60
• 60 min. $75
• 75 min. $90
• 90 min. $110
Pre-paid packages are available at
preferred client pricing for series of 5
sessions or more. Perfect for clients needs
2 or more treatments per month.
Mother-to-be Massage
Designed to relieve areas of discomfort by
reducing fluid retention and sore muscles.For second and third trimester. Doctor’s
approval required.
• 60 min. $75
Thai Massage
Re-balance the body’s energy system with
this ancient healing practice using passivestretching and palming along the body’s
energy lines. You are fully clothed on a
mat while this massage is performed.
• 90 min. $115
[email protected] password
Sign InNew Account?
U
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207 x 111
Image
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Schedule a Reservation
You know what you should do? That right...Schedule a reservation at Serene Spa. Just
the fact that you have not yet done such a
thing is a pretty good indication that you
don’t know what is going on at all. The only
way you’re ever going to get a grip, get thechakra unblocked, and catch up on your car
payments is to take a day for yourself.
Everyone is going to tell you that you just
need to keep your nose on the grindstoneand
Image
207 x 111
Where is Serene Spa?
It’s not hard to find Serene Spa. Just look for
it. It’s everywhere. It’s inside every one of us.
Inside of each of us exist a very special and
unique Serene Spa. It’s a place that is strong,yet vulnerable. You might not think this is
true, but that’s because your mind has been
poisoned with lies since you were a child.
Your parents were members of a cult. Youwere lied to and made to wear strange
clothing.
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Call us directly: 1-800-003-4300
10 Park Ave, Winter Park, FL 32792
© Serene Spa, Inc. 2016 Sign Up!
Sign up for
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Serene SpaMedia Design Plan
Graphical Draft III
Contact Sitemap Account
About Us Services Gift Cards Facilities Rates Reservations News&Promos Policy Terms FAQs
Contact Us!
Visit Serene Spa for a tranquil ambiance andan uncomplicated body-care experience.
10 Park Ave
Winter Park, FL 32789
Telephone: 407-098-0009
Toll Free: 1-800-033-4300
Book your appointment or e-mail us at:
HOURS
Serene Spa invites you to come receive
your unique body care experience duringthe following hours:
BY APPOINTMENT ONLY
Tuesdays 9:30 a.m. – 5:00 p.m.
Wednesdays 9:30 a.m. – 7:00 p.m.
Thursdays 9:30 a.m. – 7:00 p.m.
Fridays 9:30 a.m. – 6:00 p.m.
Saturdays 9:30 a.m. – 4:00 p.m.
FOR THE COMFORT OF OUR GUEST NO
CHILDREN UNDER THE AGE OF 13 YEARS
Please Fill in the form below: News
May 18, 2011
Further reductions for cash checkouttransaction
May 23, 2011
Owners starting a line of Serene Spa
products
Jun 2, 2011
Awesome new pool on the west side
Map
704 x 286
Call us directly: 1-800-003-4300
10 Park Ave, Winter Park, FL 32792
© Serene Spa, Inc. 2016
Name Message.
Subject
Category
password
Sign In
Submit Reset
New Account?
Sign Up!
Sign up for
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1. Focal information
2. message submission form
3. entries concerning other main pages
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Serene SpaMedia Design Plan
Aesthetics
The site utilizes contemporary nuances of designappropriately applied to the concept of presentingSerene Spa.
Type
The Serene Spa logo text has variation in line thickness asa subtle suggestion of serifs. Myriad Pro is not entirelygothic as a sans-serif font, compliments the Serene Spalogo, and provides excellent readability for displays.
Myriad Pro 123 Semibold Bold ABC
Color
Cool colors reminiscent of the sea:
#B2F6F5 77,9,10 #587685 204,137,101
#6BCFAB 148,48,84 #35645A 202,155,165
#01C1F2 254,193,178 #614E5D 158,177,162
#53AAB3 230,167,161 #734F6D 140,176,146