fst media - winning in the social revolution
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6 tips for winning in the social revolutionTRANSCRIPT
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in/derektweets@derektweets
Derek LaneyDirector Product Marketing Management
Winning in the Social Revolution
Simon BanksDirector Financial Services
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“the result will be a new kind of conversation. And it will be the most exciting conversation business has
ever engaged in”
Source: cluetrain.com
Markets are Conversations
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engaged customers spend 40% more
and are 30% more satisfied
Source: Bain & Company, “Putting social media to work” 2011
Social Finds its Pay Day
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Business is SocialEnterprise Adoption of Social Networking
70%Companies Adopted Social
2008 2009 2010 2011 2012
$1.3 Trillion in value can be unlocked through social technologies.“ ”
Source: 2012 McKinsey Global Institute Study: “The Social Economy”
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By 2017, CMOs will spend more on IT than CIOs.
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People are No Longer Faceless Data
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Enormous Opportunity:Listen in real timeBuild & engage connectionsTurn insight into actionBe more targeted than ever
And more connected than everPeople are People
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1. Align Social Goals to Business Goals
Resource: A Framework for Social Media Analysis - susan_etlinger
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Listen / Analyze
Publish / Measure
Your Brand Your Competitors Your Customer’s World
1 2 3
4 5 6
7 8 9
Engage
Resource: Deriving Insight From Social Data
2. Listen to Your Customers World
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3. Find Your Interesting Story
“The Caterpillar brand is built on the backs of great relationships” Briant R. Stokoe, Social Media Program Manager for Caterpillar
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4. Prepare to Engage at Scale
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Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12
4. Prepare to Engage at Scale
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5. Use the Whole Kitbag
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Social has Created Chaos for Marketing & IT
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The New Social Front Office
Your Customer
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Where to Get Help & Develop Your Strategy
http://bit.ly/measureupsocial