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Brand Guidelines

Northwestern University Feinberg School o Medicine

Published February 9, 2010

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Northwestern University Feinberg School o Medicine Brand Guidelines

Story & Mission

Our story dates back to 1859, when we began as the medical department oLind University, eventually becoming Chicago Medical College in 1864. Oura fliation with Northwestern University took place in 1870, marking the starto a revolutionary approach to medical education.

In 2002, Northwestern University Medical School was renamed Northwestern UniversityFeinberg School o Medicine (Feinberg) to recognize the generosity o the Joseph and BessieFeinberg Foundation. Feinberg is one o Northwestern Universitys 11 colleges and schools andis a standout among the nations research-intensive medical schools. Our mission educate,discover, improve health is guided by our strategic vision, which can be summed up in threewords: alignment, innovation, and impact. Our quest to ul ll that mission means that we con-sistently rely on and partner with other schools at Northwestern, as well as our clinical a liates.

These collaborative relationships lead to discoveries that have a great impact on the University,the general public, and the medical community at large.

Feinberg is also a key component, along with Northwestern Memorial Hospital, o NorthwesternMedicine; our shared commitment to trans orm healthcare and to be among the nations top 10academic medical centers will be accomplished through innovation and excellence.

Introduction

Introduction

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Our Personality

Feinberg has a distinct voice. Materials developed should embody this voice to ensure a uni edbrand across all media. The words that most accurately characterize Feinberg are:

Sophisticated

Distinguished

Progressive

Smart

Research-oriented

Pro essional

Bold

Clean

Refned

Introduction

Introduction

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The Importanceo a Brand

Introduction

A brand is a promise an organizations message to the world. It says Thisis who I am. A success ul brand is recognizable, power ul, and ownable.

A brand should be executed consistently in order to retain its power. For both internal andexternal audiences, the repetition o messages and visuals serves to solidi y a brands image. ForFeinberg, these messages and visuals will convey the brands key personality traits: sophisticated,distinguished, progressive, smart, research-oriented, pro essional, bold, clean, and re ned.The purpose o this document is to outline the appropriate means o executing the brand acrossmedia in order to maintain strength and consistency.

Introduction

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The Logo

The MarkThe three pillars represent our mission areasresearch, education, and clinical services aswell as the three components o our strategicvision alignment, innovation, and impact. Themark also is a refection o the windows o one o Northwestern Universitys oldest structures, the

Ward Building.

Logo

The TypeWe are Feinberg and our name is a big com-ponent o our brand. The large FEINBERGtype ace speaks to the con dence o the medi-cal school, who we are and where we are going.To complement the Feinberg type ace, theNorthwestern University type ace re erencesthe Northwestern University seal, showingour strong connection to this world-classinstitution.

Rule LinesThe rule lines separate the di erent logo elements and are animportant part o the Feinberg brand. These rule lines are usedin collateral throughout the brand.

Logo

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Logo UsageLogo

Feinbergs primary brand colors are PMS 267 and PMS Cool Gray 10.The PMS colors should be used whenever possible, but or those applicat ions where PMS colorscannot be used, please re er to page 16.

The logo only exists in a horizontal ormat (as shown on the right). The logo should always beplaced upon backgrounds that ensure its legibility. A white background is best, but light tints orgradients may be acceptable as long as all acets o the logo are still legible. When a dark back-ground is needed, the reversed-out version o the logo is acceptable. It is the same con gurationo the logo and is solid white.

I a limited palette is a necessity, the one-color logo should be used. This can be solid black or asolid o either o the primary brand colors. I printing restrictions do not allow or a gradient, thewindows may be solid, however, the gradient is the pre erred option.

Special printing techniques, such as oil stamping, embossing, blind embossing, etc., may beconsidered where appropriate. Recreating the logo should not be attempted. The provided vector(ai/eps) le should always be used.

Logo

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Variations o the LogoLogo A: Pre erred VersionThis version o the logo is pre erred and should be used in most cases. However,there will be instances where legibility is an issue. The minimum size of thelogo is set at 0.5 in height, and should not appear smaller.

Two alternative versions o the logo have been created. It is important to notethat the pre erred logo should always be used, except in unusual circumstanceswhere space or size o the material doesnt allow or its use.

Logo B: Secondary VersionSecondary Version This version o the logo may be used as a secondary optionwhen the pre erred logo will not t or needs to be smaller than 0.5 in height.

The minimum size is set at 0.25 in height, and should not appear smaller.Logo C: Limited Use Version * This version o the logo may be used in limited instances when logos A and Bare not possible. The minimum size is set at 0.125 in height, and should notappear smaller.

*Please note that Version C is or limited use only and should only be considered or use on select premium items where space is limited (e.g., pens).

Logo

Logo A: Pre erred Version

Logo B: Secondary Version

Logo C: Limited Use Version

Logo

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Using theTaglineWhen appropriate, the Feinberg tagline may be added to thelogo. This should be considered or external collateral and e-mailsignatures only.

The tagline is an important element o the brand. It o ers a succinct and memorablesummary o the mission and vision o Feinberg.

Placement o the tagline is xed and should not be altered. The supplied vector(ai/eps) les should always be used.

The tagline should not be used in conjunction with the Version B or Version C logos. Educate, Discover, Improve Health

Logo

Logo

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Incorrect LogoUsageA Altering the type aces used within the logo in any way is prohibited.B When resized, the logo should be kept proportionate (i.e., do not stretch

the logo).

C The logo should run parallel with the horizontal edge o the page. It shouldnot be tilted to any degree.

D The logo should not be used with any type o drop shadow, nor should it beplaced in an environment where a drop shadow is necessary or legibility.

E Elements should not be removed rom the logo.

F Only colors approved in the brand color palette should be used with the logo.

G I the logo is placed on a dark background, it should be reversed to solid whiteto ensure readability.

H The logo should never be outlined.

LogoA E

B F

C G

D H

Logo

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Usage withA fliate Logos

Logo

The Feinberg logo with a fliate logosWhen a liate logos are necessary on Feinberg materials, it is important thatthe logos are o equal size. Some common logos that will likely be a liated withFeinberg are shown to the right. The logos can either be stacked vertically orplaced next to each other, depending on the size/orientation o the collateral.The most important thing to keep in mind is to allow or the appropriateamount o clear space between each logo. Vector les should always be used orthese logos.

The Feinberg logo with Northwestern University sealFor all Feinberg materials, use o the Northwestern University seal is notnecessary. When materials are rom Feinberg and Northwestern, the two logos

should be used at equal sizes. It is important to leave the appropriate amount o clear space around the logo, whether stacked vertically or side by side.

Logo

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TrademarkUsage

Logo

How Feinberg can be trademarked in collateralUse the TM symbol at least the rst time the mark appears in a given writing(e.g., brochure, article, webpage). The TM symbol need not be used every timethe mark appears. Theres no harm in doing so rom a legal perspective, but itcan prove cumbersome rom an aesthetic standpoint.

You could (but are not required to) also add the ollowing language at thebottom o a writing: NORTHWESTERN, NORTHWESTERN UNIVERSITY,FEINBERG SCHOOL OF MEDICINE and the Feinberg School o Medicine logoare trademarks o Northwestern University.

Logo

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Co-BrandingTreatment

Co-branding

Co-branding

For all Feinberg departments, programs, and institutes there is one standardormat to be incorporated within the new Feinberg brand. The ormatted

treatment is shown to the right, with the Feinberg mark sitting outside o therule lines in a purple gradient. No individual department, program, or institutelogos are to be used with this version.

Rule LinesThe rule lines should always be inpurple at a 1 point stroke size. Therule lines do not have a maximumlength, but should always be a mini-mum o 3, so that NorthwesternUniversity Feinberg School o Medicine has plenty o space alongthe top o the line. These rule lines

should be scaled appropriately asthe type size increases.

The MarkIn this treatment option, the mark becomes the dominant element and sits justoutside o the purple rule lines in a purple gradient. The top o the mark shouldalign with the top rule line and the bot tom o the mark should align with thebottom o the typography within (department, program, institute name). Themark should be a gradient o PMS 267 100% to 10% gradation to ensure all

aspects o the mark are visible.

Department, Program, Institute NamesThe name o the department is typeset (proportionately to this example) andcentered vertically within the purple rule lines. The department, program, orinstitute name should always be in Trade Gothic Medium and in PMS 267.The title should always be ormatted on two lines so that the rules remainconsistent. Northwestern University Feinberg School o Medicine shouldalways be in Trade Goth ic Bold No.2 and in PMS Cool Gray 10 and sit justabove the top rule line.

Northwestern University Feinberg School of Medicine

ComprehensiveTransplant Center

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Clear Space

To maintain the integrity o the logo as its own graphic, clearspace must be allowed around the logo.

By securing a certain amount o breathing room around the logo, we aredrawing more attention to the logo. This allows the logo itsel to shine and

urther promotes Feinberg. A clear space o X, which is equal to the height o the FEINBERG type, has been established. No copy should interrupt this space.

The Feinberg logo should not be in ringed upon by other graphic elements.As the logo may be sized according to speci c usage, spacing dimensions aredetermined by the size o the logo on a speci c piece. Whenever possible, thelogo should be surrounded by white space equal to the height o the FEINBERG

name in the logo. This is represented by the X in the graphic to the right.The logo should never be ramed by body copy. When the logo is near body copy,there should always be a distance o X or greater rom the bottom line o thebody copy.

Spacing

x

x

x

x

x

Spacing

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Andrew Evens, DO, MS Esequate min ullamco nullandit wiscilit adtis doluptat autem dignim quisit inim venit aut nummy nullam nullutetOd exer ing et vulla acidui sisciduis amcortio euguercinit nisim.

1 Facility Shares the Care or Human Stem Cells 2 Nanavati Selected as Proteomics Specialist 3 New Site Shines Light on Research Computing

Volume 3 2009

Protocols 2009 einberg.northwestern.edu/protocols

These cells have to be taken care o every single day, says Ljuba Lyass,director and manager o the Human Embryonic Stem (hES) CellFacility. They dont care i its Christmas or Sunday. Someone has tobe here.

Formerly a part o Jack Kesslers lab, the Human Embryonic Stem CellFacility became a core acility last month. It is now open to all inter-ested researchers at Northwestern. Lyass and her sta are on hand togrow the cells, eed them daily, and prevent them rom spontaneouslydi erentiating.

Embryonic stem cells are programmed by nature to di erentiate,Lyass explains. It takes a lot o e ort to grow t hem so they remainundi erentiated. You have to manually dispose o most o the di -

erentiated cells.

One thing that causes di erentiation is antibiotics. Because o this, anti-biotics cannot be added to the growth media, so the acility has to be keptcompletely sterile. Some tissue culture labs get very crowded and thatleads to contamination, Lyass says.

Lyass also organizes and teaches classes or those interested in learn-

ing the delicate skills needed or caring or stem cells. Classes arescheduled based on interest and last two hal -days. Every procedureis taught, rom thawing the rozen cells, growing them, and main-taining undi erentiated phenotype, to reezing them. Students rstobserve Lyass and then are given t he hands-on opportunity to tryevery procedure. They even can take cells with them or practice.

The immediate practical results dont seem too close yet, but themodel is obviously extremely promising, she says.

Located on the 10th foor o the Robert H. Lurie ComprehensiveCancer Research Center, the acility also distributes human embry-onic stem cells, and Lyass has plans to begin distr ibuting inducedpluripotent cells in the near uture as well.

For more in ormation about the Human Embryonic Stem Cell Facilityor to inquire about scheduling a class, please contact Ljuba Lyass [email protected].

ProtocolsNorthwestern University Feinberg School o Medicine

I you think that raising a high-maintenance petinvolves a lot o time and responsibility, then trycaring or stem cells. These picky little cells take a

lot o e ort to cultivate. In act, they need so muchattention that its di fcult or researchers to care orthem while juggling their own research.

Appropriate LogoPlacementAppropriate placement o the logo is very important to thee ectiveness o the brand. Keeping the logo legible and removed

rom other distracting elements is key.

A white background is best, but light tints or gradients are also acceptable aslong as all components o the logo are st ill legible. Placement on dark back-grounds or patterns which disrupt the integrity and readability o the logo areprohibited. See page 19 or more examples o how and where to place the logo.

Spacing

Registration: Duis acil utat ertes nismodiate tie mod te feumalismolum vulput vullutatis eugait duip elenibh etaconumzzriuscilit. Dolortin hent autpat iriusti onsequatlaes jertousfeugiam secte eniam. Duis acil utat ertes nismodiate tie modtem feum alismolum vulput vullutatis eugait duip elenibhamet etaconum zzriuscilit.

Northwestern UniversityFeinberg School of Medicine

Ofce of Development750 N Lake Shore Drive, 9th FloorChicago, IL 60611

312 503 1851 Tel312 503 2729 Fax

Name

Address

City State Zip

Phone

email

D ui s ac il u t at e rt es : V i sa M as te rC ar d A mE x

A cc ou nt N um be r E xp . Da te

Signature

.

Secondary Logo PlacementThe logo can also be placed on the back side o collateral, when necessary. For marketing col-lateral where contact in ormation is necessary, thelogo should be locked up with the address, phonenumber, and web site.

Pre erred Logo PlacementWhen possible, the logo should appear on the ront o collateral.In these instances, the logo should always appear in the bottomright corner.

Spacing

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Pre erredTypographyTrade GothicTrade Gothic is the dominant type ace and should be used in most cases (i.e.,headers, subheads, and callouts).

ScalaScala should be used in more traditional orms (i.e., body copy and instanceswhen a smaller type size is needed). In instances when a ormal approach orappearance is needed, Scala is a good option. In situations that call or a modernapproach, Trade Gothic is ideal.

TypographyTrade Gothic Light

AaBbCcDdEeF GgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@#$%^&*()_+=-,.>


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Web/AlternateFontsFor programs such as Microso t PowerPoint and Microso t Word, or or online/electronic applications, the established type aces may not be available on allsystems and should be substituted with these type aces:

Arial in place o Trade Gothic andGeorgia in place o Scala

Typography Arial Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@#$%^&*()_+=-,.>


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Primary &Secondary ColorsThe color palette can be divided into two levels: primary colors and secondarycolors. All o the secondary colors are intended to be used harmoniously with theprimary color palette.

Primary Color PalettePMS 267 and PMS Cool Gray 10 are the t wo colors used in the Feinberg logo, andare the two primary colors that should be used throughout the Feinberg brand.

Secondary Color Palette

Progressive PaletteThe progressive palette is composed o brighter swatches. These colors tend to eelmore energetic and contemporary.

Pro essional PaletteThe traditional palette consists o richer, more saturated tones that could beconsidered ormal variations o the progressive colors.

Color Palette

pms cool gray 10

70% kR109, G110, B113HEX#: 6d6e71

pms cool gray 10

70% kR109, G110, B113HEX#: 6d6e71

pms cool gray 10

70% kR109, G110, B113HEX#: 6d6e71

pms 267

75%c, 80%m,0%y, 0%kR82, G0, B99HEX#: 520063

pms 267

75%c, 80%m,0%y, 0%kR82, G0, B99HEX#: 520063

pms 2695

85%c, 85%m,0%y, 35%kR51, G29, B84HEX#: 331d54

pms 227

0%c, 100%m,0%y, 20%kR174, G0, B96HEX#: ae0060

pms 2425

35%c, 100%m,0%y, 10%kR129, G2, B98HEX#: 810262

pms 375

40%c, 0%m,80%y, 0%kR142, G212, B0HEX#: 8ed400

pms 369

60%c, 0%m,100%y, 10%kR85, G165, B26HEX#: 55a51a

pms 7466

100%c, 0%m,35%y, 0%kR0, G177, B192HEX#: 00b1c0

pms 7461

80%c, 25%m,0%y, 5%kR0, G130, B191HEX#: 0082b

Primary Color Palette

Secondary: Progressive Palette

Secondary: Pro essional Palette

Color Palette

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Gradients &MetallicsGradient PairingsTo add depth and another level o intrigue to the brand, the color palette expandsitsel into gradient pairings based on the colors rom the previous page. Thesegradients should be used throughout Feinberg collateral.

Metallic SilverPMS 877 CFor special occasions and executive materials, when a high-end look is appropriate(i.e., Deans materials), metallic silver PMS 877 can be swapped or Cool Gray10. When printing this metallic, a coated paper stock is necessary to ensure that thecolor does print. Silver, uncoated stocks will not print metallic.

Color Palette Gradient Pairings

SilverPMS 877 ( For coated paper stocks only)

pms 877

purple gradient

pms 267 pms 2695;75%c, 80%m,0%y, 0%k 85%c,85%m, 0%y, 35%k;R82, G0, B99 R51, G29, B84

magenta gradient

pms 227 pms 2425;0%c, 100%m, 0%y,20%k 35%c,100%m, 0%y,10%k; R174, G0,B96 R129, G2,B98

green gradient

pms 375 pms 369;40%c, 0%m, 80%y,0%k 60%c, 0%m,100%y, 10%k;R142, G212, B0 R85, G165, B26

blue gradient

pms 7466 pms 7461;100%c, 0%m,35%y, 0%k 80%c,25%m, 0%y, 5%k;R0, G177, B192 R0, G130, B191

gray gradient

10% pms cool gray10 100% pmscool gray 10;10% k 70%k;R109, G110, B113 R230, G231,B232

Color Palette

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Volume 3 2009

Protocols 2009 einberg.northwestern.edu/protocols

These cells have to be taken care o every single day, says Ljuba Lyass,director and manager o the Human Embryonic Stem (hES) CellFacility. They dont care i its Christmas or Sunday. Someone has tobe here.

Formerly a part o Jack Kesslers lab, the Human Embryonic Stem CellFacility became a core acility last month. It is now open to all inter-ested researchers at Northwestern. Lyass and her sta are on hand togrow the cells, eed them daily, and prevent them rom spontaneouslydi erentiating.

Embryonic stem cells are programmed by nature to di erentiate,Lyass explains. It takes a lot o e ort to grow them so they remainundi erentiated. You have to manually dispose o most o the di -

erentiated cells.

One thing that causes di erentiation is antibiotics. Because o this, anti-biotics cannot be added to the growth media, so the acility has to be keptcompletely sterile. Some tissue culture labs get very crowded and that

leads to contamination, Lyass says.Lyass also organizes and teaches classes or those interested in learn-ing the delicate skills needed or caring or stem cells. Classes arescheduled based on interest and last two hal -days. Every procedureis taught, rom thawing the rozen cells, growing them, and main-taining undi erentiated phenotype, to reezing them. Students rstobserve Lyass and then are given the hands-on opportunity to tryevery procedure. They even can take cells with them or practice.

The immediate practical results dont seem too close yet, but themodel is obviously extremely promising, she says.

Located on the 10th foor o the Robert H. Lurie ComprehensiveCancer Research Center, the acility also distributes human embry-onic stem cells, and Lyass has plans to begin dist ributing inducedpluripotent cells in the near uture as well.

For more in ormation about the Human Embryonic Stem Cell Facilityor to inquire about scheduling a class, please contact Ljuba Lyass [email protected].


I you think that raising a high-maintenance petinvolves a lot o time and responsibility, then trycaring or stem cells. These picky little cells take alot o e ort to cultivate. In act, they need so muchattention that its di fcult or researchers to care orthem while juggling their own research.

Key BrandAttributes

Key Brand Attributes

Rule ElementThe rule element is the main brand identi erand provides or fexible layouts and an easyway to identi y the brand. The rule lines shouldalways maintain a consistent ratio throughout thebrand. The ratio is 4:1, with the top line alwaysbeing thicker than the bottom line. The rule linesshould be scaled appropriately, maintaining theconsistent look and eel throughout all collateral.The title or main headline, which should be fushle t, is always centered vertically between the rule

lines in Trade Gothic Medium.

TypographyTrade Gothic Light and Scala are the primarybrand onts. Headlines are treated larger andalways in color. Secondary in ormation is usedin the same color as the headline. Body copy isalways in PMS Cool Gray 10. Caption, chart, andother miscellaneous call out copy should be TradeGothic Bold No.2.

Brand IdentiferThis element is taken directly rom the logoand is always to appear in a gradient o CoolGray 10 rom 100% at the top, gradating to10% at the bottom in order to maintain theintegrity o the shape. This mark can also beused larger as a watermark or graphic to createvisual interest. This brand identi er mostcommonly sits above the top rule line, bottomaligned with the type to its le t. NorthwesternUniversity Feinberg School of Medicine shouldalways appear in Trade Gothic Bold No.2 andin Cool Gray 10.

The height o the mark should be 2x the sizeo Northwestern University Feinberg Schoolo Medicine in order to stay proportionatewithin the page.

MarginsWhen possible, leave a minimum o 1.5margin at the top and 0.25 margin on allother sides. This margin should always beclear o any content or photos nothingwill bleed o the edges. The margin sizeshould be the amount o clear space giventhroughout graphics, type, etc. throughout thebrand. This style choice creates a clean/airy

eel to collateral.


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Innovations inTransplant Technology

Northwestern University Feinberg School o MedicineKey BrandAttributes

Key Brand AttributesGradient Bar TreatmentFor collateral that needs more impact at rstglance, a 1 gradient bar can be used in place o the top rule line. Within this bar, the standarditems that once lived above the rule line in grayshould knock out to white. The g radient in thebrand identi er should gradate rom 100% whiteto 100% o the color behind it (in this case thebrand identifer gradates rom 100% white to 100%PMS 2695).

It is important to leave enough breathing roomaround these elements so the items t com ort-ably within the bar. For the di erent gradient options, re er to page 17.

PhotographyHigh-intensity, 4-color photography should beused in the brand. Photography is a ocal pointo collateral and an important brand component

(see page 21 or additional in ormation).


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Comprehensive Transplant Center303 East Chicago AvenueChicago, IL 60611-3008

Lorem Magnibh euis alisletdip enis aliquam zzri-usto lumodiam, sim iniscipsustrud eu euisim quisi.Esed eliquipisl ulputat. Duiblaorem quis nibh et, quat.Ut ad dolorem nullamcorutat amet.

312 503 8194 Tel312 503 8199 Fax

einberg.northwestern.edu/transplant-center.html

Northwestern University Feinberg School of Medicine


Key BrandAttributes


Center, Department &Institute treatment

The treatment described on pages 8 & 9 shouldbe used on the back o materials, as shown tothe right. The contact in ormation should sitcom ortably within matching rule lines that alignto the center treatment. The name o the centershould be in Trade Gothic Bold No.2 and theremaining contact in ormation in Trade GothicMedium. Maintain the appropriate amount o space between the two items the margin sizeshould be your measuring tool. The type shouldalways appear in PMS Cool Gray 10.

Logo/Sign OThe Feinberg logo should alwaysappear on collateral that iscreated or the medical school.When a department, center, orinstitute is not included, re erto the lockup to the le t. Theaddress in ormation is set inTrade Gothic and always in PMSCool Gray 10.

Registration: Duis acil utat ertes nismodiate tie mod te eumalismolum vulput vullutatis eugait duip elenibh etaconumzzriuscilit. Dolortin hent autpat iriusti onsequatlaes jertous

eugiam secte eniam. Duis acil utat ertes nismodiate tie modtem eum alismolum vulput vullutatis eugait duip elenibhamet etaconum zzriuscilit.

NorthwesternUniversityFeinbergSchoolo Medicine

O fceo Development750NLakeShore Drive,9thFloorChicago,IL60611

3125031851Tel3125032729Fax

Name

Address

City State Zip

Phone

email

D u is a c il u t at e r t es : Vi sa M a st e rC a rd A m Ex

A cc ou nt N um be r E xp . Da te

Signature


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PhotographyStylePhotography is an important component o the Feinbergbrand. By choosing images that represent our mission andvision in content and style, we are able to urther the continuityo the brand.

Photographs that best represent the Feinberg personality are cutting edge,bright, aspirational, forward thinking, and research driven. By using images thatcapture motion, we can show the energy o Feinberg. Images that are unclut-tered and contain a greater ratio o white space tend to have a more modern eel.

Photography

Photography

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NorthwesternUniversityFeinbergSchoolofMedicine

OfceofLoremIpsum420EastSuperiorStreetRubloffBuilding,9thFloorChicago,Illinois60611

feinberg.northwestern.edu

StationeryBrand Examples


OfceofLorem Ipsum420East SuperiorStreetRubloffBuilding,9th FloorChicago,Illinois60611

JaneDoeLoremIpsum Title

NorthwesternUniversityFeinbergSchoolof MedicineLoremIpsumDolorquiatiutemreAlicillOratem

303EastC hicagoAvenueWardBuilding10Chicago,Illinois60611-3008

feinberg.northwestern.edu

JohnB.Doe,MDLoremIpsumDolorquiatiutemreAlicillOratemProgramDirector,LoremIpsumDolorQuiatiutemreAlicillOratemAmetet

[email protected] 312-555-5555Fax 312-555-5555

To order Feinberg letterhead, envelopes, and business cards, visit:www.feinberg.northwestern.edu/communications/brand/order/

Brand Examples

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Microso t O fceTemplates

Brand Examples

To download Feinberg PowerPoint and Word templates, visitwww.feinberg.northwestern.edu/communications/brand/downloads/

Brand Examples

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ComprehensiveTransplantCenter303East ChicagoAvenueChicago,IL60611-3008

Lorem Magnibh euis alisletdip enis aliquam zzri-usto lumodiam, sim iniscipsustrud eu euisim quisi.Esed eliquipisl ulputat. Duiblaorem quis nibh et, quat.Ut ad dolorem nullamcorutat amet.

3125038194Tel3125038199Fax

einberg.northwestern.edu/transplant-center.html





Volume3 2009

Protocols2009 einberg.northwestern.edu/protocols

Thesecellshaveto betakencareo everysingleday,says LjubaLyass,directorandmanagero the HumanEmbryonicStem(hES)CellFacility.Theydontcarei itsChristmasorSunday.Someonehastobehere.

Formerlyaparto JackKesslerslab,theHumanEmbryonicStemCellFacilitybecameacore acilitylastmonth.Itis nowopentoall inter-estedresearchersatNorthwestern.Lyassandhersta are onhandtogrowthecells, eed themdaily,andpreventthem rom spontaneouslydi erentiating.

Embryonicstemcellsareprogrammedbynatureto di erentiate,Lyassexplains.Ittakesa loto e ortto growthemsothey remainundi erentiated.Youhaveto manuallydisposeo mosto thedi -

erentiatedcells.

Onethingthatcausesdi erentiationisantibiotics.Becauseo this,anti-bioticscannotbeaddedtothegrowthmedia,sothe acilityhastobekeptcompletelysterile.Sometissueculturelabsgetverycrowdedandthatleadsto contamination,Lyass says.

Lyassalsoorganizesandteachesclasses or thoseinterestedinlearn-ingthedelicateskills needed orcaring or stemcells.Classesarescheduledbasedoninterestandlast twohal -days.Everyprocedureistaught, romthawingthe rozencells,growingthem,andmain-tainingundi erentiatedphenotype,to reezingthem.Students rstobserveLyassandthenare giventhehands-onopportunitytotr yeveryprocedure.Theyevencan takecellswith them orpractice.

Theimmediatepracticalresultsdontseemtoocloseyet, butthemodelisobviouslyextremelypromising,shesays.

Locatedonthe10th fooro theRobert H.LurieComprehensiveCancerResearchCenter,the acilityalsodistributeshumanembry-onicstemcells,and Lyasshasplansto begindistributinginducedpluripotentcellsinthe near utureaswell.

Formorein ormationabouttheHumanEmbryonicStemCellFacilityortoinquire aboutschedulingaclass,[email protected].


I you think that raising a high-maintenance petinvolves a lot o time and responsibility, then trycaring or stem cells. These picky little cells take alot o e ort to cultivate. In act, they need so muchattention that its di fcult or researchers to care orthem while juggling their own research.

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Friday, January 15, 2010

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