FASHION&

ENTERTAINMENT

MATTHEW ERIC VITALFS31012: CURRENT DESIGNERS

WINTER, 2012

THE KARDASHIAN SISTERS

“This was our ultimate dream ever is to […]

create our own clothing line;

Go into bedding and home, denim, lingerie, ready-to-wear, everything…

From shoes to accessories, handbags…

Fashion is our life.”

PREMIERE

• Sears; August 25, 2011– Pre-sale event

• $20-99• Figure-Friendly

– Dresses, pantsuits, shoes, accessories, lingerie, denim

“WE’RE EXTREMELY INVOLVED IN EVERY LAST

PROCESS.”

• John Goodman– Apparel & Home, Sears

EVP

“WHEN YOU THINK OF SEARS YOU THINK OF APPLIANCES, YOU

THINK OF TOOLS.HOW DO YOU GET PEOPLE'S

PERCEPTION TO CHANGE AROUND CLOTHING AND

APPAREL?”

WEBSITE

Featured Trends

Featured Trends

Featured Trends

Featured Trends

NAUTICAL, JANUARY 2012

NAUTICAL, JANUARY 2012

NAUTICAL, JANUARY 2012

SPRING 2012

SPRING 2012

SPRING 2012

“KLOSELY KOPIED”

“KLOSELY KOPIED” (CONT’D)

“KLOSELY KOPIED” (CONT’D)

“KLOSELY KOPIED” (CONT’D)

ADVERTISEMENTS

ON THE SCENE: KIM KARDASHIAN TALKS WEDDING AND NEW FASHION COLLECTION FOR SEARS• http://www.youtube.co

m/watch?v=MCl6K5QP4UI&feature=fvst

• http://www.youtube.com/watch?v=Cmy1xgXhsn0

References

• http://www.dailymail.co.uk/femail/article-2057269/Kardashian-Kollection-bags-pay-little-tribute-designers.html?ito=feeds-newsxml

• http://www.idontlikeyouinthatway.com/2011/12/nobody-is-buying-the-kardashian-kollection.html

• http://www.realitytea.com/2011/11/10/kardashians-accused-of-copying-designs-for-their-kardashian-kollection-for-sears-plus-vera-wang-angry-at-

• http://www.sears.com/shc/s/dap_10153_12605_DAP_kardashiankollection?sid=ISx20070515x00001a&psid=23x1754544