Women’s Accessories, ItalyWeekly Research Project

Matthew VitalFS20832 (A)

Trends & Concepts in Apparel

1. Black straw hat

Borsalino Metal skull charm

and chain black straw hat

Mat straw ~$408 Innovative: adding

jewelry details

2. Wool scarf

Missoni Geometric wool

scarf Mat wool blend ~$210 Innovative: mix &

match patterns

3. Silk print scarf

Artigano 60% viscose, 40%

silk Butterfly print ~£79

Innovative: modern floral and animal pictured prints

4. Charm Bracelet Watch

Antica Murrina Veneziana Handblown and cut

Murano glass pearls & stainless steel pearls

~$156 Innovative: mix of

jewelry & watch

5. Precious stone jewelry

Ugo Cacciatori Wolf earrings,

sterling silver, precious stone

~$995

Innovative: use of precious stone in animal tooth jewelry

6. Skinny belt

Diverso Italiano Pia wrap around

patent & ponyskin belt 50% vernice, 50%

ponyskin

~$99

New: animal skin and leathers

7. Jewel sunglasses

Raffaella di Montalban Agate stone beads,

ebony pendants, lynx fur

~$1840

Innovative: jewelry-sunglasses mix

8. Leather coin purse

Elsa Peretti Fine leather Hand-painted

lacquer design ~$235 USD

Innovative: alternative for a wristlet

9. Decorated clutch

Franco Moschino Red Heart Satin

Clutch Mat fabric,

goldtone metals ~$298

Innovative: fashion minimalism

10. Silk velvet top handle bag

Roberta di Camerino Silk velvet, gold

plated brass metal clasp closure

~$1934

Innovative: bold velvet colors

Accessories (Trends)

Shapes, innovative material, and design representing feline allure and contemporary appeal.

Prints, embroidery, new patterns, sparkling rhinestones, logoed details

Explanation Summary

Related? F/W en trend

New vs. Innovative Most innovative New: animal skin

belt

Ability to change buying patterns or ideas? YES. Knock-offs

Sources

http://www.forbes.com/sites/bluecarreon/2011/09/27/milan-accessory-report-fendi-ferragamo-tods-marni-and-more/

http://www.graziadaily.co.uk/

http://www.hall-five.com/intelligence/strongrunway-fashion-trend-milan-accessory-report-strong

http://www.luisaviaroma.com/

http://www.vogue.it/en/trends/accessory-trends