Kevin HollingerJessica AlthoffKatie Hermes

Founded in 1985 Sunnyvale, California

closely-held private company

Total of 34 stores 8 – Northern California,

Texas 9 – Southern California 2 – Arizona, Georgia 1 – Illinois, Indiana,

Nevada, Oregon Washington

The first Fry’s in Sunnyvale, CA.

Store themesProduct selectionLine queueDestination spot

LocationsCustomer service record(Q) How many Fry's employees does it take to

change a light-bulb? (A) None. They need to call a manager. (Q) Why do I always wait so long in line? (A) Because there's only a few managers and

they're busy changing light-bulbs.

“Ethics is not a word in Fry's vocabulary, nor will it ever be.”

AdvertisingExpansion

Best Buy / Circuit CityOnline shoppingLand issues for expansion

The real question is…

What will the Wilsonville store theme be?