Fruits & Vegetables Supply to HORECA

www.way2vegetables.com

Agri Outputs

Agri projects

Market Insights

Market Linkage

Way2Vegetables

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Way2ABI Agri FBI

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About Way2Agribusiness India Pvt Ltd (Way2ABI)

Our mission is to enhance the

business competitiveness of

our clients through enabling

products and services. We do

a) provide agribusiness

services “Project

Consultancy” and “Mobile

Apps” and b) handle “Agri

Input/ Agri tech products”

and “Agri Output” being

Channel Partner.

www.way2vegetables.com

“Way2Vegetables” is a unique business model by

Way2ABI to supply vegetables & other food products

to the Hotels, Restaurants and Caterers (HORECA) &

institutional buyers. The key features of this model:

direct sourcing of vegetables from farmers,

aggregation at APMC - BLR, primary processing &

supply of produce to the selected customers.

Market creation for farmers produce and supply of

inputs, implements and machineries to them will be

our focus. For HORECA, quality produce at

competitive prices will be the core offering by us.

Snapshots of our infra & activities

Our online products:

www.way2agribusiness.com

www.way2agritech.com

www.way2vegetables.com

www.karnatakaagribusiness.com

Play-store:

Way2ABI Agri FBI

• Way2Market Agri CM

• Way2Agritech

Some of our credentials

FKCCI

World CSR

Udya TV

FBI & CM Aps

Digvijaya News

FKCCI

Way2Agritech

FSSAI

Way2Vegetables Objectives

1. To offer quality vegetables to HORECA at competitive prices

2. To create market for farmers’ output by establishing strong linkage between farmers and HORECA

3. To deepen bondage with farmers’ by offering quality inputs, implements and machineries.

Our differentiators

Right infrastructure at center of vegetables market in

Yeshwanthpur – Bengaluru

Professional services to HORECA

Quality vegetables at competitive prices

Also supply selected niche produces including millets

Smooth supply all across the season

Wholesome services to farmers & strong linkage with them

We will also be able to take up “Emergency Purchase”

About Our Business Model

Quality produce at competitive prices

to HORECAWholesome services

for the farmers –Input & output

Output to HORECA

Input to farmers

From distant markets

From KPL Mkt

From YPR APMC

From local markets

Directly from farmers

Regular Vegetables

Exotic Vegetables

Fruits Niche Produce

Agri inputs Market creation

Project services

Services through

Mob Apps

Logistics and materials flow from our outlet to customers place

Day-

1 • Indent placement

• Preparation for supply

• Initiate produce assembling from any suitable source

Day-

2 • PO processing • Grading &

packing• Materials

dispatch & receiving

• Quality check • Qty.

confirmation Da

y-3

till m

ax. D

ays-

45 • Payment release & new PO by the customer

• Payment receipt & new PO processing by us.

Materials flow Cash flow Information flow

Maintaining timeline in-terms of Information, materials and cash flow found crucial in this

operation.

Delivery

At customer

place –Extra.

At customer

place -Inclusive

At our outlet

List of crops supply

Regular Vegetables

Fruits

Niche produce

Exotic Vegetables

Vegetables – Ex.

•Coconut•Ash gourd•Sweet pumpkin•Ginger•Radish•Brinjal•Yam•Capsicum•Carrot•Beans•Knol-khol•Cabbage •Cauliflower•Bitter guard•Cucumber•Drumstick

Exotic Veg

•Baby corn•Sweet corn•Red-yellow Capsicum•English Cucumber•Broccoli •Celery •Cherry tomato•Red cabbage

Fruits

•Watermelon•Pomegranate•Papaya•Apple•Banana•Mango•Jackfruit•Orange•Pineapple•Grapes•Sapota•Musk melon•Pears •Plum

Niche Produce

•Millets•Jaggery•Jaggery powder•Coffee powder•Pepper•Cumin•Tamarind•Mushroom•Noni productsOur Exotic F&V sources:

a) Selected Greenhouse

b) Sourcing from Ooty

c) Other centres

Quality and consistency in supply

We are FSSAIcertified agency & abide by its terms

& conditions

Quality

• Direct sourcing from farmers • FSSAI certified & follow quality norms• Have basic facility like own godown, grading facility etc.• Customized grading will be done to meet the client requirement• Committed team to infuse professionalism to our activity

Consistent supply

• Network of both the farmers and the local traders• Strong presence in rural place with our other services like inputs• Our presence with outlet in YPR APMC• Active in other markets like KPL Mkt, local rural markets, faraway distance

markets.

Our Client Base

a) Hotels and Restaurants (W2VHR) - Like Anna Kuteera

b) Caterers, Party Halls and Mutts (W2VCPM)

c) Institutional Buyers and Office Campus (W2VIO)

d) Start Hotels (W2VS) - Like Hilton

e) Apartments & Households (W2VAH)

f) Counter Sales

Our clients

W2VCPM

W2VIO

W2VS

W2VAH

Counter Sales

W2VHR

Supply to Star and other Hotels gearing

up currently

Note: We also undertake “Emergency Purchase” based on the need of the customer

We take the responsibility of offering market / crop knowledge…

a) About the need for crop/ market knowledge and its advantage: Crop market knowledge will be helpful to take informed

decision on crop sourcing by HORECA Going forward, tractability to assist HORECA to meet the

emerging need of their customers. Our model including price fixation method, dissemination of

information on prices at different markets, price forecast etc.will be transparent.

b) Source of knowledge transmission: Email and WhatsApp Tele communication Through www.way2vegetables.com

A look on crop arrivals seasonality: In-house Research by us

Chart for further details & insights

A close look on crop prices seasonality - In-house Research by us

Pricing mechanism

Our prices will be based on:

a) Cost of purchase price from farmers & markets

b) Quality of the produce customer accept

c) Price risk with fixed prices for long period

d) Credit period led cost of capital

e) Quantity and whether F&V both?

f) Cleaning and grading cost

g) Packing & produce supply mode

h) Location, distance and delivery timings

i) Manpower and establishment cost

j) Client profile and business opportunity.

Base for reference benchmark price:

a) Farmer prices

b) YPR APMC price,

c) KPL price,

d) Suitable local market prices

e) Retail price from HOPCOMS

To ensure procurement at right

price by our clients, decision

enabling service will be extended by

us through “Price Circular” in which

price forecast and trend will also be

provided.

Price Fixation Method

Monthly price

Quarterly price

Half year price

Yearly flat price

Daily price

Pymt. terms

Within 7 days

Within 15 days

One month

Same day

Option 1: No to credit period and no fixed prices… But Yes to best prices & best practices…

a) Benefits of this method:

1. Our study reveals that this method will result in between 15% and 25%

reduction in sourcing prices for HORECA,

2. Prices will be fixed on a daily basis and invoice will be sent for processing

3. Option will be open to find alternate vendors

4. A win-win situation for all the concerned incl. farmers.

b) Pre-requisite:

1. Customer need to have basic understanding about the market price & trend

2. Need to refer our “price circular” and give the indent/ place the order

3. Be prepared to make payment frequently at least with a week.

Our commitment: We willshow the tangible benefit inthe option 1.

Basic requirement will be“Fixed prices” for the cropscommitted with previousvendors for last one or twoseasons.

This is to compare a) thebenefit we are proposed tooffer during current seasonand b) what has happened lastseason.

Option 2: Yes to restricted credit period and fixed prices…

a) Credit period: Our model covers 30 days credit period (in practice max. 45 days

from the date of first delivery).

b) Benefits: 1) produce available on credit for the duration and b) one time payment

for the entire credit period.

c) Disadvantage: Customer forgoes the cash benefit to the tune of 15% and 25%

reduction in sourcing prices. Option will not be open to find alternate vendors.

d) Reasons for higher prices under Option 2: 1) cost of capital and b) price trend &

seasonality and other risk factors.

Way2Agribusiness India Pvt Ltd# 636, BDA Block - 2, APMC Yard,Yeshwanthpur, Bengaluru 560022Mob: 9449004956/ 8277078435

Email: way2vegetables@gmail.com & dr.prasannad@way2agribusiness.com