fruits and vegetables report in vietnam - …home.marketintello.com/data/widgets/sample...

55
MarketIntello 1 FRUITS AND VEGETABLES REPORT IN VIETNAM 2016

Upload: duongduong

Post on 10-Apr-2018

216 views

Category:

Documents


1 download

TRANSCRIPT

MarketIntello

11

FRUITS AND VEGETABLES REPORT IN VIETNAM

2016

www.marketintello.com

Table of Contents

22

Contents Page Contents Page

Executive Summary 3 Part IV. Fruits and vegetables import 30-36

Definition of fruits and vegetables sector 4 1. Import growth 31

Globa fruits and vegetables value chain 5 2. Import market 32

SWOT analysis of Vietnamese fruits and vegetables sector 6 3. Import market shares from nations worldwide 33

Part I. Factors/Motivation promoting Vietnamese fruits and

vegetables sector7-14

4. Vietnam’s fruits and vegetable imported products by

commodities 34

1. Income and expenditure 8 5. Some imported fruits 35

2. Consumption trends 9 6. Some imported vegetables 36

3. Science and technology 11 Part V. Fruits and vegetables export 37-44

4. Investment activities 12 1. Export growth 38

5. Legislation/Policies 13 2. Export market structure 40

6. International coorperation 143. Vietnam’s fruits and vegetable exported products by

commodities 41

Part II. Domestic fruits and vegetables production 15-22 4. Some of major exported fruits 42

1. Vegetables production 16 5. Some of major exported vegetables 43

2. fruits production 18 6. Exporting fresh fruits and vegetables to hard- markets 44

3. Post-harvest losses and damages 19Part VI. Prospects for the development of Vietnamese fruits

and vegetables sector45-50

4. Cultivated area and yields of some Vietnamese fruits trees 20 1. Domestic markets 46

Part III Domestic consumption 23-29 2. Export markets 49

1. Consumption scale in 2014 24 Part VII. Appendix 51-55

2. Consumption system 25 Appendix 1. Fruits and vegetables market of some countries 52

3. Average expenditure 26Appendix 2. Top 5 reputative fruits and vegetables exporters in

Vietnam53

4. Expenditure density 28Appendix 3. A number of international regulations of exported

agricultural products54

5. Vegetable consumption per capita in 2014 29 Appendix 4. Research methods 55

www.marketintello.com

Executive Summary

33

Fruits and vegetables sector is one of Vietnam's

sectors potentially compete at international markets.

Thanks to diversity of soil types and climate,

Vietnam's fruits and vegetables are of various

kinds with approximately 120 types of vegetables

and 40 types of fruits being harvested seasonally to

meet domestic and export demands. The total

cultivated area of vegetables in Vietnam reached xx

thousand hectares in 2015, increased by x% compared

to 2011. Regarding fruits trees, the trend now is to

replace old trees with new varieties (hybrids),

establishing fruits trees areas grown under VietGAP

and Global Gap standards.

In 2014, an average Vietnamese person consumed xx

kg of vegetables and xx kg of fruits. Fruits and

vegetables expenditures average increased more than

x% on average during 2010-2014. In two big cities

Hanoi and Ho Chi Minh City, the average fruits and

vegetables consumption of residents was much higher

than that of national average consumption.

Imported fruits and vegetables still account for

a minor proportion in Vietnamese fruits and

vegetables consumption (x% for vegetables

and x% for fruits). However, imported fruits and

vegetables from Thailand have gradually

dominated Vietnam’s markets. During last 5 years

(2011-2015), the market share of imported

Thailand fruits and vegetables has increased by x

percentage points, approximate equal the

decrease of China (x percentage points). This

suggests that consumers tend to switch to

higher-quality and safer fruits and vegetables.

Fruits and vegetables export turnover of

Vietnam grows continuously, with an average

annual rate of about x%. With a growth rate of

nearly x% in 2015, Chinese market accounted

for 2/3 of the total Vietnamese vegetables

export turnover. Some markets also have high

growth rates, such as Korea, Taiwan and Malaysia.

Meanwhile, fruits and vegetables exports from

Vietnam to Japan, USA and Singapore decreased

slightly in 2015.

Dragon fruits, lychees, longans and rambutan

are Vietnam's main exports to foreign market

with a turnover of over 300 million USD in 2014,

mainly exported to Chinese market. Most

vegetables are exported to Asian markets, only

some items (sweet corns, carrots, turnips, wood

ears) reached hard- markets such as the US,

Japan and Europe.

Vietnamese fruits and vegetables have

gradually approached hard-markets. In 2015,

the export value of fruits and vegetables from

Vietnam to TPP countries reached x million USD,

doubled x million USD in 2010. However, export

turnover of these markets still accounted for minor

proportion in total export turnover of Vietnam's

fruits and vegetables (x%).

www.marketintello.com

Definition of fruits and vegetables sector

44

• Fruits and vegetables sector includes fresh or dry vegetables, bulbs and fruits and their preparations

(except cassava and cashews).

• Fruits and vegetables items in this report based on item codes specified in the list of Harmonized System

Codes, version 2007 (2007 HS list) including chapters 07, 08 and 20 except cassava and cashew nuts.

www.marketintello.com

Global value chain of fruits and vegetables sector

55

InputsProduce to

export

Packaging &

Cold StorageProcessing

Distribution &

Marketing

SeedsProcessing

companies

Large production

and export companies

Export

companies

…………………………………………………………………………………………………………......

www.marketintello.com

SWOT analysis of Vietnamese fruits and vegetables sector

66

SO

TWWeaknesses

- Far from EU and the US markets;

- Poor processing techniques and post-harvest

preservations, large post-harvest losses;

- High material input costs;

- Below-capacity processing factories;

- Low quantity of processed fruits and

vegetables;

- Restricted FDI investments in fruits and

vegetables sector

Strengths- Diverse climate, rsuitable for manufacturing;

- Numerous products;

- High domestic demand, especially for fresh

fruits and vegetables;

- This sector receives geat government

supports.

Opportunities

Threats

www.marketintello.com

Part I. Factors/Motivation promoting Vietnamese fruits and vegetables sector

77

Contents Page

Executive Summary 3

Definition of fruits and vegetables sector 4

Global value chain of fruits and vegetables sector 5

SWOT analysis of Vietnamese fruits and vegetables sector 6

Part I. Factors/Motivation promoting Vietnamese fruits and

vegetables sector7-14

1. Income and expenditure 8

2. Consumption tendency 9

3. Science and technology 11

4. Investment activities 12

5. Legislation/Policies 13

6. International coorperation 14

Part II. Domestic fruits and vegetables production 15-22

Part III Domestic consumption 23-29

Part IV. fruits and vegetables import 30-36

Part V. fruits and vegetables export 37-44

Part VI. Prospects for the development of Vietnamese fruits and vegetables sector 45-50

Part VII. Appendix 51-55

www.marketintello.com 88

1. Income and expenditure

During the period 2010-2015,

average personal income rose by

xx% a year and the total

expenditure of households

increased by xx% on average.

Part I. Factors/Motivation promoting Vietnamese fruits and vegetables sector

Income and expenditure in

Vietnam have increased

considerably over the past 5

years, and are expected to

continue to grow.

Personal income and household expenditure in Viet Nam 2010-2017

www.marketintello.com

Part I. Factors/Motivation promoting Vietnamese fruits and vegetables sector

99

2. Consumption tendency

2.1. Domestic consumption tendency

www.marketintello.com

Part I. Factors/Motivation promoting Vietnamese fruits and vegetables sector

1010

2. Consumption tendency (continued)

- US markets:

- EU Markets:

- Korean markets:

- Japanese markets:

2.2. International consumption tendency

www.marketintello.com 1111

- The current trend

- The rate of applying scientific advances in agricultural production

- Food preservation technology

3. Science and technology

Part I. Factors/Motivation promoting Vietnamese fruits and vegetables sector

www.marketintello.com 1212

4. Investment activities

Part I. Factors/Motivation promoting Vietnamese fruits and vegetables sector

A growing number of large private enterprises invested in the agricultural sector:

- Vingroup

- PAN Group

- Some other companies:

Investments in safe agriculture, including fresh fruits and vegetable production, are current development trend in

Vietnam.

www.marketintello.com 1313

5. Legislation/Policies

Part I. Factors/Motivation promoting Vietnamese fruits and vegetables sector

. - Land Law 2013 (issued from July 1st, 2014) were institutionalized and expanded the land use rights, encouraged farmers to

invest in long-term production to develop it effectively;

- Decision No.124QĐ-TTg dated 02/02/2012 of "Approving the master plan on agricultural production development until 2020 and

vision to 2030“.

- Decision No. 899/QD-TTg dated 01/06/2013 of restructuring the agricultural sector including restructuring and diversifying crops,

replacing inefficient crops with high economic benefit ones, which are mainly fruits trees;

- Ministry of Agriculture and Rural Development ’s Decision No. 1648 / QD-BNN-TT dated 17/07/2013 of Planning key fruits

trees area focusing on and orientating some fruits trees in the South until 2020;

- Decision No. 445/QD-TTg dated 21/03/2016 of Pilot Completion Scheme, expanding new model of cooperatives in the Mekong

Delta during the period 2016-2020, including fruits cooperatives;

- Policies of national trade promotion of key items, including fresh and processed fruits and vegetables;

- Policies of Tariffs Preferences, Enterprises’ income tax and Export Promotion.

www.marketintello.com 1414

Vietnam is now a member of large economic organizations worldwide such as: WTO, TPP, APEC, ASEM and ASEAN

Participating in and completing 12 free trade agreements (FTA), bilateral and multilateral:

- FTA between Asean and China

- FTA between Asean and Korea

- FTA between Asean and Japan

- FTA between Asean and India

- FTA between Asean and Australia/Newzealand

- FTA between Viet Nam and Japan

- FTA between Viet Nam and Chile

- FTA between Viet Nam and Korea

- FTA between Viet Nam and Eurasian Economic Union

- FTA between Viet Nam and Europe Union

- Trans-Pacific Partnership Agreement TTP

Advantages:

Challenges:

6. International co-operation

Part I. Factors/Motivation promoting Vietnamese fruits and vegetables sector

www.marketintello.com

Part II. Domestic fruits and vegetables production

1515

Contents Page

Executive Summary 3

Definition of fruits and vegetables sector 4

Global value chain of fruits and vegetables sector 5

SWOT analysis of Vietnamese fruits and vegetables sector 6

Part I. Factors/Motivation promoting Vietnamese fruits and vegetables sector 7-14

Part II. Domestic fruits and vegetables production 15-22

1. Vegetables production 16

2. fruits production 18

3. Post-harvest losses and damages 19

4. Cultivated area and yields of some Vietnamese fruits trees during

2011-201520

Part III. Domestic consumption 23-29

Part IV. fruits and vegetables import 30-36

Part V. fruits and vegetables export 37-44

Part VI. Prospects for the development of Vietnamese fruits and vegetables sector 45-50

Part VII. Appendix 51-55

www.marketintello.com 1616

Part II. Domestic fruits and vegetables production

Was the total cultivated area of

vegetables nationwide in 2015, increased

by 10.3% compared to 2011.

1. Vegetables production

Productivity was 17730 kg/ha in 2015

Yeild was 15.7 million tons in 2015

xxx

thousand

ha

Vegetables area and productivity in Vietnam 2011-2015

www.marketintello.com 1717

Part II. Domestic fruits and vegetables production (continued)

1. Vegetables production (continued)

0

50

100

150

200

250

300

Red RiverDelta

NorthernMidland andMountainous

North CentralCoast

CentralCoastal Plain

CentralHighlands

Southeast Mekong Delta

Vegetables area by region in Vietnam 2010-2013

2010 2011 2012 2013

1000 ha

0 10 20 30 40 50 60

Ha Giang

Tay Ninh

Bac Giang

Gia Lai

Tra Vinh

Vinh Long

Hai Duong

Nghe An

Ha Noi

Thai Binh

Thanh Hoa

An Giang

Soc Trang

Tien Giang

Lam Dong

15 provinces had largest vegetables area in Vietnam 2013 (Unit: 1000 ha)

Cuu Long Delta region is the most widely grown

vegetable area in the country (29.5% of the total area in

2013).

Source: MARD

www.marketintello.com 1818

Part II. Domestic fruits and vegetables production (continued)

2. fruits production

Current tendency:

Source: MARD

0 10 20 30 40 50 60 70 80

Nghe An

Tay Ninh

Thai Nguyen

Tra Vinh

Son La

Hai Duong

Dong Thap

Soc Trang

Hau Giang

Ben Tre

Binh Thuan

Vinh Long

Bac Giang

Dong Nai

Tien Giang

15 provinces had largest fruits area in Vietnam 2013 (Unit: 1000 ha)

xxxthousand ha

Was the total cultivated area of fruits trees across

the country in 2015, increased by 6.05%

compared to 2011.

www.marketintello.com 1919

Part II. Domestic fruits and vegetables production (continued)

3. Post-harvest losses and damages

20-30

%• Was the proportion of post-harvest losses of fruits and vegetables in

Vietnam, which was much higher than that of other countries in

the region.

• The rate of post-harvest losses in some Asian countries:

India Bangladesh Pakistan Indonesia Nepan

Source:

www.marketintello.com 2020

Area 2015:

Quantity 2015:

Allocation:

Mango

Part II. Domestic fruits and vegetables production (continued)

4. Cultivated area and yields of some Vietnamese fruits trees

640

650

660

670

680

690

700

710

82

82.5

83

83.5

84

84.5

85

85.5

86

86.5

87

2011 2012 2013 2014 2015

Area Quantity

Area

(1000 ha)

Quantity

(1000 tons)

Orange, citrus Logan Litchi, rambutan

Source: MARD

Area 2015:

Quantity 2015:

Allocation:

Area 2015:

Quantity 2015:

Allocation:

Area 2015:

Quantity 2015:

Allocation:

www.marketintello.com 2121

Part II. Domestic fruits and vegetables production (continued)

4. Cultivated area and yields of some Vietnamese fruits trees (continued)

Provinces Area (ha) Percentage Yields(ton) Percentage

All country 35.665 100 614.346 100

1. Binh Thuan 23.200 65,1 430.120 70,0

2. Long An 5.916 16,6 78.400 12,8

3. Tien Giang 4.052 11,4 75.190 12,2

Cultivated area and yields of longans in Viet Nam and provinces in 2014

Source: Vinafruits, Binh Thuan DARD, Tien Giang and Long An’s statistic book 2014

www.marketintello.com 2222

Part II. Domestic fruits and vegetables production (continued)

Trees Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

Dragon fruits

Mango

Rambutan

Durian

Longan

Trees Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

Dragon fruits

Mango

Rambutan

Durian

Longan

* Seasonal schedule of some fruits crops in Mekong Delta

* Seasonal schedule of some fruits crops in South East region

Source: MARDNote: Main seasons

Extra seasons

www.marketintello.com

Part III. Domestic consumption

2323

Contents Page

Executive Summary 3

Definition of fruits and vegetables sector 4

Global value chain of fruits and vegetables sector 5

SWOT analysis of Vietnamese fruits and vegetables sector 6

Part I. Factors/Motivation promoting Vietnamese fruits and vegetables sector 7-14

Part II. Domestic fruits and vegetables production 15-22

Part III. Domestic consumption 23-29

1. Consumption scale in 2014 24

2. Consumption system 25

3. Average expenditure 26

4. Expenditure density 28

5. Vegetable consumption per capita in 2014 29

Part IV. fruits and vegetables import 30-36

Part V. fruits and vegetables export 37-44

Part VI. Prospects for the development of Vietnamese fruits and vegetables sector 45-50

Part VII. Appendix 51-55

www.marketintello.com 2424

Part III. Domestic consumption

Sources: VHLSS 2014, MarketIntello

1. Consumption scale in 2014

Import

Domestic production

www.marketintello.com 2525

Part III. Domestic consumption (continued)

Vegetables in Hanoi was consumed through the

traditional market in 2014.

Source: MarketIntello

xx%

2. Consumption system

Fruits and vegetables was consumed fresh,

unprocessed domestically.xx%

Vegetables consumption via shopping channels in Hanoi 2014

www.marketintello.com 2626

Part III. Domestic consumption (continued)

Was an increase in per capita expenditure per year for fruits and vegetable during the period 2010 –

2014.

x%

0

20

40

60

80

100

2010 2012 2014

Average expenditure of household per month for fruits and vegetables 2010-2014

Vegetable Fruit

Thousand dongs

3. Average expenditure

Sources: VHLSS 2010, 2012, 2014, MarketIntello

www.marketintello.com 2727

Part III. Domestic consumption (continued)

0

20

40

60

80

100

2010 2012 2014 2010 2012 2014

Urban Rural

Expenditure for fruits and vegetables by urban and rural in Vietnam 2010-2014

VegetableFruit

Thousand dongs

3. Average expenditure (continued)

Sources: VHLSS 2010, 2012, 2014, MarketIntello

www.marketintello.com 2828

Part III. Domestic consumption (continued)

The higher income may lead the larger

expenditures on fruits and vegetables

In 2014, urban residents spent around x% for

fruits and y% for vegetables out of the total

expenditure on food.

4. Expenditure density

Fruits and vegetables expenditure by income 2014

Proportion of fruits and vegetables on food expenditure 2014

www.marketintello.com 2929

Part III. Domestic consumption (continued)

5. Vegetable consumption per capita in 2014 (Unit: kg/person/year)

0 10 20 30 40 50 60 70 80

Mekong Delta

Southeast

Central Highlands

North Central Coastal and Central Coastal Plain

Red River Delta

Northern Midland and Mountainous

Vegetables consumption (kg/person/year)

Sources: VHLSS 2014, MarketIntello

05101520253035

Mekong Delta

Southeast

Central Highlands

North Central Coast and Central Coastal Plain

Red River Delta

Northern Midland and Mountainous

fruits consumption (kg/person/year)

In 2014, on average, a Vietnamese person consumed xx kg of vegetables and yy kg of fruits. This figure was far lower

than the average consumption of 100 kg of vegetables per year in Japan.

www.marketintello.com

Part IV. Fruits and vegetables import

3030

Contents Page

Executive Summary 3

Definition of fruits and vegetables sector 4

Global value chain of fruits and vegetables sector 5

SWOT analysis of Vietnamese fruits and vegetables sector 6

Part I. Factors/Motivation promoting Vietnamese fruits and vegetables sector 7-14

Part II. Domestic fruits and vegetables production 15-22

Part III. Domestic consumption 23-29

Part IV. fruits and vegetables import 30-36

1. Import growth 31

2. Import market 32

3. Import market shares from nations worldwide 33

4. Value structure of imported products 34

5. Some imported fruits 35

6. Some imported vegetables 36

Part V. fruits and vegetables export 37-44

Part VI. Prospects for the development of Vietnamese fruits and vegetables sector 45-50

Part VII. Appendix 51-55

www.marketintello.com 3131

Part IV. Fruits and vegetables import

1. Import growth

Was the growth rate of average annual imports in

Vietnam during the period 2011-2015.

Source: MARD

0

100

200

300

400

500

600

700

2011 2012 2013 2014 2015 First 6 monthsof 2016

Value of fruits and vegetables import in Vietnam 2011-2015 and the first 6 months of 2016

million USD

xx%

x

million USD Was fruits and vegetables imports of Vietnam in

2015, increased by 19.3% compared to 2014.

351.2 million USD Was fruits and vegetable export value of

Vietnam's during the first 6 months of 2016, x

times higher than in the same period in 2015.

www.marketintello.com 3232

Part IV. Fruits and vegetables import (continued)

2. Import market

In 2015, the value of fruits and vegetables that Vietnam imported from Thailand reached xxx million USD. Therefore,

Thailand did pass China (yyy million USD) to be Vietnam’s major source of fruits and vegetables import.

Source: MARD

0

50

100

150

200

250

Thailand China USA Myanmar Australia

The import turnover of Vietnam from main markets in 2015

million USD

www.marketintello.com

USA

-

Z%

Myanmar

+

T

%

3333

Changes in market shares

compared to 2011

Thailand

+

X %

China

-

Y

%

Changes in market shares

compared to 2011

Changes in market shares

compared to 2011

Changes in market shares

compared to 2011

3. Import market shares from nations worldwide

Part IV. Fruits and vegetables import (continued)

Trends: Increasing consumption fruits originated from Thailand, reducing consumption ones from

Chinese.

Source: UN comtrade and MarketIntello

www.marketintello.com 3434

Part IV. Fruits and vegetables import (continued)

4. Vietnam’s fruits and vegetable imported products by commodities

Was the value of fruits and vegetables

imported into Vietnam fresh, frozen or

unprocessed.

92 %

Vietnam’s fruits and vegetable imported

products by commodities in 2015

Vegetables

Fruit

Vegetables preparations

Fruit preparations

www.marketintello.com 3535

Part IV. Fruits and vegetables import (continued)

5. Some imported fruits to Vietnam in 2014

Rank Products [1]Turnover(milli

on USD)

Growth rate

2014-2013 (%)

CAGR 2010-

2014 (%)Main source of import

1

Avocado, guava,

mango and

mangosteen

2 Fresh grape

3 Fresh apple

4 Macadamia

5 Mandarin

6Apricot, cherries and

peach

7 Fresh/dried orange

[1]: Only items with import turnover >=10 million USD were counted Source: MarketIntello

www.marketintello.com 3636

Part IV. Fruits and vegetables import (continued)

6. Some imported vegetables to Vietnam in 2014

Dried beans was imported into Vietnam from Myanmar80.8 %

Rank Products [2]Turnover(milli

on USD)

Growth rate

2014-2013 (%)

CAGR 2010-

2014 (%)Main source of import

1 Dried beans

2 Garlics

3 Shallots

4 Potatoes

5 Carrots and turnips

[2]: Only items with import turnover >=10 million USD were counted

Source: MarketIntello

Garlics, onions, shallots, potatoes, carrots and turnips were imported into Vietnam mainly from

Chinese

www.marketintello.com

Part V. Fruits and vegetables export

3737

Contents Page

Executive Summary 3

Definition of fruits and vegetables sector 4

Global value chain of fruits and vegetables sector 5

SWOT analysis of Vietnamese fruits and vegetables sector 6

Part I. Factors/Motivation promoting Vietnamese fruits and vegetables sector 7-14

Part II. Domestic fruits and vegetables production 15-22

Part III. Domestic consumption 23-29

Part IV. fruits and vegetables import 30-36

Part V. fruits and vegetables export 37-44

1. Export growth 38

2. Export market structure 40

3. Value structure of exported products 41

4. Some of major exported fruits 42

5. Some of major exported vegetables 43

6. Exporting fresh fruits and vegetables to hard- markets 44

Part VI. Prospects for the development of Vietnamese fruits and vegetables sector 45-50

Part VII. Appendix 51-55

www.marketintello.com 3838

Part V. Fruits and vegetables export

1. Export growth

0

400

800

1,200

1,600

2,000

2010 2011 2012 2013 2014 2015 First 6months of

2016

Value of fruits and vegetables export of Vietnam 2010-2015 and the first 6 months of 2016

Million USD

Sources: MARD & MarketIntello

%

billion USD

The average growth rate in 2010-2015.

Was fruits and vegetables export turnover of

Vietnam in 2015, increased 23.7% compared

to 2014.

billion USD

Was fruits and vegetables export value of

Vietnam in the first 6 months of 2016, 1.4

times higher than that in the same period in

2015.

www.marketintello.com 3939

Part V. Fruits and vegetables export (continued)

1. Export growth (continued)

0

5

10

15

20

25

30

35

Phones orcomponents

Textileproducts

Computers,electronicproducts

Footwear Machines,equipment,instrumentsand other

spare parts

Wood andwood

products

Seafood Means oftransportand spare

parts

Crude oil Cameras,camcorders

Rice Fruit andvegetable

Export turnover of some commodity groups in Vietnam 2015

Biliion USD

It was forecasted that in 2016, fruits and vegetable exports would reach $ 2.5 billion USD and

potentially surpass turnover exports of rice.

www.marketintello.com 4040

Part V. Fruits and vegetables export (continued)

2. Export market structure

Was the growth rate of exports to the Chinese

market in 2015, accounting for over 2/3 of total

exports turnover.

Sources: ITC & MarketIntello

Was Vietnam’s market share in China,

increased by nearly x percentage points

compared to 2011.

China remained the largest market of fruits and vegetables export of Vietnam

x %

y%

www.marketintello.com 4141

Part V. Fruits and vegetables export (continued)

3. Vietnam’s fruits and vegetable exported products by commodities

Fruit

Vegetables

Vegetable preparations

Fruit prepairations

Sources: UN comtrade & MarketIntello

Vietnam’s fruits and vegetables export

value in fresh, frozen or unprocessed form.85 %

Vietnam’s fruits and vegetable exported

products by commodities in 2015

www.marketintello.com 4242

Part V. Fruits and vegetables export (continued)

4. Some of major exported fruits

Vietnam’s major exported fruits in 2014

Nguồn: Bộ NN&PTNT và MarketIntello

Was the total export value of products such as

dragon fruits, lychee, longan and rambutan in

2014, increased by 28% compared to 2013.

Rank Products

Turnover

2014

(million USD)

Growth rate

2013-2014

(%)

CAGR 2010-

2014 (%)Main market

1

Dragon fruits,

lychee, longan

and rambutan

2 Coconut

3

Fresh guava,

mango and

mangosteen

4 Macadamia nuts

5

Bananas, including

plantains, fresh or

dried.

323

million

USD

www.marketintello.com 4343

Part V. Fruits and vegetables export (continued)

5. Some of major exported vegetables Vietnam’s major exported vegetables in 2014

Source: MARD and MarketIntello

Rank Products

Turnover

2014

(million

USD)

Growth rate

2013-2014 (%)

CAGR

2010-2014

%

Main market

1 Chillies

2 Beans

3Sweet

potatoes

4 Sweet corn

5 Shallots

6

Mushrooms of

the genus

Agaricus

7Carrots and

turnips

8Cucumbers and

gherkins

9 Garlic

10 Peas

Chillies, beans and sweet potatoes - 3 items are

the largest export turnovers in 2014.

Some items, such as sweet corn, carrots, turnips,

wood ears accessed hard-markets such as the

US, Japan and Europe.

www.marketintello.com 4444

Part V. Fruits and vegetables export (continued)

6. Exporting fresh fruits and vegetables to hard-markets

In 2015, export fresh fruits to hard-markets was 1.5

times higher compared to 2014.

Was export value of fruits and vegetables

from Vietnam to TPP countries in 2015.

Order Markets

Weight (ton)

Dragon

fruitsRambutan Logan Lychee Mango Total

1 USA -

2 Japan - - -

3 Korean - - -

4 New Zealand - - -

5 Australia - - - - - 0

6 Chile - - - - - 0

Total 3.701,1 207,3 307,5 3,5 206 4.456,6

Source: MARD and MarketIntello

xxx million USD

Fresh fruits export to hard- markets in 2015

In the first 6 months of 2016, export reached xxx

tons, 87% of total export in 2015.

Potential fruits:

www.marketintello.com

Part VI. Prospects for the development of Vietnamese fruits and vegetables sector

4545

Contents Page

Executive Summary 3

Definition of fruits and vegetables sector 4

Global value chain of fruits and vegetables sector 5

SWOT analysis of Vietnamese fruits and vegetables sector 6

Part I. Factors/Motivation promoting Vietnamese fruits and vegetables sector 7-14

Part II. Domestic fruits and vegetables production 15-22

Part III. Domestic consumption 23-29

Part IV. fruits and vegetables import 30-36

Part V. fruits and vegetables export 37-44

Part VI. Prospects for the development of Vietnamese fruits

and vegetables sector45-50

1. Domestic potential 46

2. Export potential 49

Part VII. Appendix 49-53

www.marketintello.com 4646

Part VI. Prospects for the development of Vietnamese fruits and vegetables sector

1. Domestic potential

1.1. Production potential

• Cultivated area, productivity and yield

• Trend

• Fresh fruits and vegetables production

www.marketintello.com 4747

Part VI. Prospects for the development of Vietnamese fruits and vegetables sector

1. Domestic potential (continued)

- Spendings on fruits and vegetables

- Consumers’ demand

- Systems of supermarkets and selling safe vegetables

1.2. Consumption potential

www.marketintello.com 4848

Part VI. Prospects for the development of Vietnamese fruits and vegetables sector

1. Domestic potential (continued)

- Free trade agreements

- Trend

- The products mainly imported from Thailand are:…

- Vegetable import from Australia

- Some imported temperate fruits were consumed greatly in the country:…

1.3. Import potential

www.marketintello.com 4949

Part VI . Prospects for the development of Vietnamese frui ts and vegetables sector (continued)

2. Export potential

- Until now, Vietnam's fruits and vegetables have been exported to over 40 countries and territories, including 10 main

export markets:

- Vietnam's fruits and vegetable exports to TPP countries and other hard-markets remain relatively small, accounting

from x% -y% in each market.

- Some other potential markets such as:…

2.1. Export markets

www.marketintello.com 5050

Part VI . Prospects for the development of Vietnamese frui ts and vegetables sector (continued)

2. Export potential (continued)

2.2. Export potential to hard- markets

- America

- Japan

- Australia

www.marketintello.com

Part VII. Appendix

5151

Contents Page

Executive Summary 3

Definition of fruits and vegetables sector 4

Global value chain of fruits and vegetables sector 5

SWOT analysis of Vietnamese fruits and vegetables sector 6

Part I. Factors/Motivation promoting Vietnamese fruits and vegetables sector 7-14

Part II. Domestic fruits and vegetables production 15-22

Part III. Domestic consumption 23-29

Part IV. fruits and vegetables import 30-36

Part V. fruits and vegetables export 37-44

Part VI. Prospects for the development of Vietnamese fruits and vegetables sector 45-50

Part VII. Appendix 51-55

Appendix 1. fruits and vegetables market of some countries 52

Appendix 2. Top 5 reputative fruits and vegetables exporters in

Vietnam53

Appendix 3. A number of international regulations of exported

agricultural products54

Appendix 4. Research methods 55

www.marketintello.com 5252

Part VII. Appendix

Appendix 1. fruits and vegetables market of some countries [3]

China Japan America

Korea The Netherlands

Import turnover in 2015: 7 million USD

CAGR 2011-2015: 17 %

Growth tendency:

Main source of import: Thai Lan (17,5%), Chile

(14,1%), the USA (11,1%)

Imports from Vietnam: 12,8%

[3]: These were countries with which Vietnam had the largest export value in 2015

Source: UN comtrade and MarketIntello

www.marketintello.com 5353

Part VII. Appendix (continued)

Appendix 2. Top 5 reputative fruits and vegetables exporters in Vietnam[4]

Export turnover: 76 million USD

Export markets: China, Korea, Japan, Malaysia…

FOCOCEV

LUONG QUOI

BAC HONG LAM

NONG SAN NGHE AN

Export turnover: 12.9 million USD

Export markets: EU, USA, Middle-East, Africa, South America

Export turnover: 10.9 million USD

Export markets: China

Export turnover: 10.5 million USD

Export markets: China, Mexico, Bangladesh, Argentina

ANTESCOExport turnover: 10 million USD

Export markets: EU, America, Australia, Asia[4]: Ranked by MOIT in 2014

www.marketintello.com 5454

Part VII. Appendix (continued)

Appendix 3. A number of international regulations of exported agricultural products

Regulations Regions, nations Address of information

1. Commercial quality and labelling

regulations

USA

EU

Japan

2. Food safety regulations

USA

EU

Japan

3. Products’ origin regulationsUSA

EU

4. Phytosanitary regulations

USA

EU

Japan

5. Custom clearance regulations

USA

EU

Japan

6. Import regulations of some Asian countries

Australia

China

Hong Kong

India

Malaysia

Newzealand

Singapore

Thailand

Vietnam

www.marketintello.com 5555

Part VII. Appendix (continued)

[email protected] (+84)04-39351419

For more information, please contact: MarketIntello Vietnam

www.marketintello.com www.facebook.com/marketintello

Room 305 – 306, 12 Trang Thi, Hoan Kiem, Ha

Noi

The data used in this report was collected and aggregated from various official sources. International trade data was collected from the merchandise

trade statistics of the United Nations (UN Comtrade) and the International Trade Centre (ITC). The vegetables and fruits are based on product code

specified in the list of harmonized system code, version 2007 (HS 2007), including chapters 07, 08 and 20, except cassava and cashew. Data on the

production of agricultural products was taken from the Statistical Yearbook published by the General Statistics Office and databases of the Ministry of

Agriculture and Rural Development. Vegetable consumption was calculated from Census Household Living Standards (CHLS) performed by GSO. To

compare the market and export of Vietnam’s agricultural products, research used competitiveness assessment methods established by United Nations

Industrial Development Organization (UNIDO). In the case of information from official sources were not enough, unofficial sources would be used instead

and the content was specified in the report.

Appendix 4. Research methods

@Copyright: Report was conducted by MarketIntello Viet Nam, any reproduction and circulation not consented by MarketIntello Viet Nam is pirated.

(+84)04-39351418