FRUIT Ninja app logo analysis

Fruit ninja, a game that focuses not so much on a digital character but rather on digital objects, was more open to a range of different interpretations within the icon design as there is no personal or emotional connection shared between the player and a particular individual in the game apart from a physical interaction with the sabre. The East Asian theme and setting has been carried into the logo, which features a background layered with a texture that looks just like bamboo. The sabre, that is illuminated effectively (perhaps to convey to the user that it is in fact the primary weapon/character) slants strongly directly on the diagonal line that

The juice of the chopped watermelon (which appears to have been selected as the default fruit, perhaps for its juiciness) shown to be splattered across the screen of the icon to add a sense of depth to it, whilst the juice splatters themselves are coloured with a slight transparency to add a lack of depth to their texture, which is realistic in ways.

The colour scheme uses many shades of the same colour to provide an effective method of shading. For instance, 3 shades of red are used to add detail to centre of the inside of the watermelon by layering it up them. 6 shades of green are also used to master the pattern of the watermelon’s outer shell. Many different variations of beige, including a very dark brown, have been implemented to texturise the background in a realistic, natural bamboo colour.