frugal marketing
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TRANSCRIPT
![Page 1: Frugal marketing](https://reader033.vdocuments.us/reader033/viewer/2022061300/54d38dcb4a7959c6348b463a/html5/thumbnails/1.jpg)
In store Excitement
Builder Activity : RJ Hunt
@ Reliance digital in
association with Meow
FM channel
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Meow Fm did a host hunt activity for their radio channel 104.8FM and we were the Associate Sponsor and the Venue Partners
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Activity : 15th Jan- 23rd Jan
• Meow Fm host hunt activity for radio channel 104.8FM@ Vashi store
• Outdoor sites• Incoming Hotline/SMS for participation• Newspaper ads• TV – Post event coverage• Mailers to all merimeow.com members from Mumbai
Various activities were planned before the event :
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Outdoor activity to support the event
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Hoardings LOCATION MEDIA
Andheri Telli Gulli Jnct Billboard
Malad Near Inorbit Mall Billboard
Vile Parle Flyover Billboard
Andheri (E) Sakinaka [LHS] Billboard
Borivali Opp. National Park Billboard
Vashi below the flyover Nr. Police chowki [Hrd No.5]
Billboard
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Andheri Telli Gulli
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Malad Near Inorbit Mall
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Vile Parle Flyover
![Page 10: Frugal marketing](https://reader033.vdocuments.us/reader033/viewer/2022061300/54d38dcb4a7959c6348b463a/html5/thumbnails/10.jpg)
Andheri (E) Sakinaka [LHS]
![Page 11: Frugal marketing](https://reader033.vdocuments.us/reader033/viewer/2022061300/54d38dcb4a7959c6348b463a/html5/thumbnails/11.jpg)
Borivali Opp. National Park
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Promotions conducted to induce participation and spread excitement across all areas
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InStore Activations
Dropdown
Standee
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Registration process @ Vashi store
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Auditions :23rd jan
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Participants and volunteers
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Judges at the event
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Participants performing @ stage
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Output
1.Overall Excitement and Activity In store
2. Youth & young women oriented activity to drive store perception
3. Spread Digital store awareness across Mumbai
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To Top it all …..The complete activity was done at ZERO COST to RD