frooti mango drink!

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Frooti mango drink!

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Page 1: Frooti mango drink!

FROOTI MANGO DRINK

GROUP MEMBERS-

SHAHBAAZ AHMED

RAJNI VASHISHT

SALONI

SHRAVAN

SWATI

Page 2: Frooti mango drink!
Page 3: Frooti mango drink!

INTRODUCTION FLAGSHIP PRODUCT OF PARLE AGRO PVT. LTD

LARGEST SELLING MANGO DRINK.

PACKING

TASTE

EXPORT

ENDORSEMENT

CONCEPT AND CLIMAX

Page 4: Frooti mango drink!

BRAND PROFILE

FOUNDED IN 1929 OWNED BY CHAUHAN FAMILY OF VILE PARLE, MUMBAI.

LED BY PRAKASH CHAUHAN AND HIS DAUGHTERS.

BEST KNOWN FOR PARLE-G.

THREE MAJOR BUSINESS-

1. BEVERAGES (APPY FIZZ, FROOTI)

2. WATER (BAILLEY)

3. FOODS (CONFECTIONARY- SOFTEASE, SNACKS- HIPPO)

Page 5: Frooti mango drink!

THEME

CRAVING BEHAVIOUR OF ADULTS LIKE KIDS.

STAR POWER TRANSFORMS INNOCENT PLAYERS INTO LIP SMACKING CHILDREN.

FOCUS ON EVERY AGE GROUP.

Page 6: Frooti mango drink!

LOGICAL APPEAL

MASS APPEAL

BRAND POWER.

CLIMATE FACTOR.

Page 7: Frooti mango drink!

EMOTIONAL CONNECT

TAGLINE- “MANGO FROOTI, FRESH AND JUICY”

CHANGED TO “ JUICE UP YOUR LIFE”.

REPOSITIONING TO OLD TAGLINE.

GROWTH OF ADULT CONSUMERS IN THE MARKET.

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OVERALL IMPACT-

MARKETING GROWTH OF 40% IN THE BEVERAGES.

STRONG COMPETITOR TO SLICE, MAAZA.

ALTERNATIVES TO COKE AND PEPSI.

SOCIAL VISIBILITY-

1. YOUTUBE ACCOUNT INCREASED BY 600%

2. TWITTER HANDLE INCREASED BY 8 MILLION FOLLOWERS.