frontiers of service hodgins
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Slides from my brief presentation on the SnowFlake Effect of mass personalization at the Frontiers of Service conference on Oct. 5, 2007 in San Francisco. For more about the conference and the presentation please see the posting on Off Course - On Target at www.autodesk.com/waynehodginsTRANSCRIPT
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TheTheSnowflake EffectSnowflake Effect
Way
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Unique is What We Seek!
Frontiers in Service ConferenceWestin St. Francis HotelSan Francisco, CA USA
Oct. 5, 2007
2July 04, 2007
www.autodesk.com/waynehodgins
Wayne Hodgins
Strategic Futurist
President & Co-FounderLearnativity.org
Chair,IEEE Learning Technology Standards CommitteeLearning Object Metadata
Strategic Advisor
Strategic Advisor
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The Snowflake Effect: UNIQUE is what we seek!
• You’re a Snowflake Just like every other snowflake
• Moreover so too is every situation, every project
• If this has always been the case and is SO obvious then why do we live in a world that assumes the opposite?
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The Snowflake Effect:
The ideal is getting to “just right*”…
• Just the right CONTENT, to
• Just the right PERSON, with
• Just the right PARTNERS, at
• Just the right TIME, on
• Just the right DEVICE, in
• Just the right CONTEXT, and
• Just the right WAY ………* not to be confused with perfection!!
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Mass personalization: So What’s New?
• It’s now possible And more and more know it and are demanding it
• MC3 Mass Customization X Mass Contribution X Mass Conversation
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Scarcity
Abundance
With thanks to Chris Anderson see his blog www.longtail.com
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Anatomy of the Long Tail
Courtesy Wired magazine
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Courtesy Wired magazine
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Key Challenges• Scalability:
Global personalization @ a planetary scale eg 6.6 billion people on the planet growing exponentially)
Uniqueness is unique and infinitely so n degrees of personalization per every person, place and thing
n radio “stations” per person n-number play lists
• Sustainability Mass contribution models
• Transparency Dynamic pattern recognition and speculative computing Minimizing the direct explicit input from individuals
• Transferability Portable Feedback & Attention data Re purposing from strange sources Not “just” for content
Think about competencies for example, “just the right” people
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Key Challenges (cont’d)
• Metadata Matters: Automated metadata generation Attention metadata Context acquisition Inferred metadata & Implicit metadata acquisition
eg. The “missingness” Dr. Wedel noted)
Mood metadata Subjective vs. objective metadata
Genome projects (eg Pandor Music Genome Project
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For Questions & Comments please contact:
See “Off Course – On Target” for slides, podcasts, blogs and much
more:www.autodesk.com/
waynehodgins
Thank You!