frontiers of interaction 2015 - press release
TRANSCRIPT
! Press%announcement%
Frontiers)of)Interaction)2015,))where)business)meets)design)
%
In%Milan%2%days%of%cutting6edge%technologies%and%future%trends%that%will%shape%
the%world.%Explore%new%trends%and%possibilities%on%day%1%with%workshops%and%
great%networking.%Get%inspired%on%specific%tracks%on%Day%2,%with%best%
keynoters%and%brightest%minds%around.%
%
Milano,%3rd%November%2015)–%The%10th%edition%of%Frontiers%of%
Interaction%(www.frontiersofinteraction.com),%that%will%take%place%
on%12th:)13th)November%2015)in%Milan)at)Vodafone)Village,%will%focus%on%Fintech,%Retail%and%Healthcare,)three%important%areas%which%are%undergoing%digital%transformation%and%whose%
habits%will%dramatically%change%in%the%near%future.%%
Frontiers%of%Interaction%is%the%meeting%point%of%Design,%Technology%
and%everything%interactive%where%people%can%explore%new%trends%
and%get%inspired%for%specific%tracks%that%concern%interaction%
modality%from%human%to%technological%systems.%
Digital%transformation%is%the%central%theme%in%more%than%30%
workshops%and%speeches,%from%40+%world%class%speakers%from%different%disciplines%and%industries,%
and%special%guests.%Founders,%entrepreneurs,%designers,%managers,%academics,%thinkers%and%
makers%will%share%insights,%strategies%and%visions%in%an%open%conversation%mood%during%two%days%of%
keynotes,%workshops,%panels%and%coffees%to%grab%together.%Speeches%will%range%from%new%ways%of%
private%and%professional%finance%managing%to%the%survey,%analysis%and%sharing%of%data%on%health%
and%to%the%new%shopping%experiences%in%retail%spaces.%
"In%past%editions%6%explains%Leandro%Agro,%founder%of%Frontiers%of%Interaction%6%we%anticipated%
events,%talking%about%issues%which%are%now%entered,%or%are%entering%more%and%more%our%daily%lives,%
such%as%social%media,%internet%of%things%and%augmented%reality.%These%technologies%are%now%
matured%and%won’t%be%the%core%story%of%this%year,%but%will%be%part%of%the%stories%that%each%speaker%
will%tell,%emphasizing%how%the%design%can%create%new%shapes%and%new%ways%to%use%them."%
)
2015)edition)hot)topics)The%opening%keynote%will%be%held%by%Maria)Giudice,%VP,%Experience%Design%of%Autodesk,%whose%intervention%will%focus%on%how%become%a%leader%and%how%discover%skills%to%build,%revive%or%reinvent%
the%next%generation%of%companies.)
Other%important%speeches:%
:)David)Rose,%author%of%“Enchanted%Objects”%and%Professor%of%M.I.T.%in%Boston,%Founder%&%CEO%of%Ditto,%will%talk%about%internet%of%things%and%retail%
6%Jeff)Dachis,%founder%&%CEO%of%One%Drop,%will%describe%an%innovative%system%of%monitoring%and%sharing%of%diabetes%level%%
6%Valentin)Stalf,%founder%&%CEO%of%Number26,%the%German%start6up%that%is%disrupting%banking%industry%and%the%way%we%manage%our%money.%
6%Dan$Saffer,!creative!director,!interaction!designer!and!successful!writer,!will!hold!a!workshop!about!the!importance!of!details!in!design!
8%Carlo)Brianza,%Italian%engineer,%will%describe%his%new%“one6click”%interface%for%a%new%shopping%experience%
The%full%program%is%available%on%the%official%website%of%the%event%
http://www.frontiersofinteraction.com/%%
"The%time%is%ripe%6%says%Matteo%Penzo,%co6founder%of%Frontiers%of%Interaction%6%for%a%sea%change.%
Design,%innovation%and%user%experience%are%now%essential%elements%for%the%success%of%any%product%
that%wants%to%be%on%the%market.%Several%companies%did%not%make%it,%because%they%are%anchored%to%
a%“no%design”%product%development%approach,%which%will%produce%wealth%and%meets%current%and%
future%needs%of%the%market.%"%
)
Partners%of%2015%edition:%
Vodafone%(www.vodafone.it)%
IMS%health%(http://www.imshealth.com)%
Banca%Intesa%Sanpaolo%(http://www.intesasanpaolo.com/)%
Design%Group%Italia%(www.designgroupitalia.com)%
Doing%(www.doing.com)%
Healthware%International%(www.healthwareinternational.com)%
frog%(http://www.frogdesign.com)%
Digitalic%(www.digitalic.it)%
Tiragraffi%(www.tiragraffi.it)%
Paginemediche.it%(www.paginemediche.it)%
Ninja%Academy%(www.ninjamarketing.it)%
Videum%(www.videum.com)%
Talent%Garden%(www.talentgarden.org)%
Better%Decisions%(www.betterdecisions.it)%
IoE%Talks%(http://ioetalks.it)%
IoTExpo%(http://iotexpo.it)%
%
For%more%information:%
Attitudo)Giuseppe)Turri%%tel.%0362.18.29.080%–%335.73.90.945%
Corso%Italia%54%
Bovisio%Masciago%(MB)%
www.attitudo.it%