PowerPoint-presentatie

From 5 to 4

Successful gamification in Mobility Management in Europe

From5To4Willem Buijs:

From 5 to 4

Successful gamification in Mobility Management in Europe

Peak-shaving: avoiding traffic in peak hours!

Test with awarding peak-avoiders with money -> $ 5/ride

Strange program: awarding is okay!but with money?

We invented From5to4! First game in Mobility

From5to4

From5To4Aim of the game

A fun way to let employees travel and work in a smarter way, with the aim of having 20% less car traffic during rush hours.

Of every 5 working days, 1 day without car.

Tell me and I'll forget; show me and I may remember; involve me and I'll understand.

From5To4Why a mobility game?Smarter travelling and smarter working is being introduced or stimulated in many ways.DTV Consultants & Organiq new media developed a mobility game that presents this as a challenge instead of a chore.Breaking habitual behaviour via employer and colleagues; game as driver and for monitoring.

From5To4

Success factorsTeam spiritCompetitionFlow (ease, fun, design, logic)Freedom of choiceAutonomy

It links to the ambitions, goals and measures of the organisation.

From5to4FAQ & Help

Mobi

Personal Coach

From5to4

From5to4FAQ & Help

And more:Menu for off line activitiesContinuous (agile) developmentAdaptable look & feelFramework for prizes and/or support charityStudent research (Universities)Benchmark and data export (dashboard)Monitor for your energy, CO2, calorie reduction Forming communities App in development

From5to4

From5To4From5to4 - implementationDifferent companies in the NetherlandsE.g. Erasmus University, City of Eindhoven, CapgeminiTested by TNO: with blind test-team, test-team, game-team

From5To4From5to4 - implementationEU project: MOBI (www.mobi-project.eu)Version 2.0 of F5T4More gamificationPlayed in 6 countries

From5To4

Reporting:Baseline measurementEffects in number and distances, incl analysisAlso CO2 & caloriesAdvice

From5To4Yield (examples):

City of Eindhoven:55p, 6mths, gasoline saved: 6.000 euro

Verkeersonderneming:26p, 4mths, 22% less rush hour trips by car

TNO Research Institute:200p, 4mths, 4.000kg CO2 saved

Rotterdam School of Management:30p, 4ths: 122.000 calories burned

From5To4Results:-15% to -25% rush hour avoidances;average -21% increase in car-usage;Team spirit improved;Gaming;modal splithealth - Caloriesemissions - CO2 reduction

From5to4

From5to4

BeforeAfter

From5to4 is:

Your instrument to guide behaviour change Your accessibility measure Your way of showing CSR Your benchmark for employee mobility Your serious game at the working place

From5To4

From5To4Costs per player:

Via EU project next 2 yearspm

Start-up, 6 mths game period,guidelines, materials, reporting, coaching, evaluation etc.

1000+ players region pm

From5to4

www.f5t4.com

w.buijs@dtvconsultants.nlAny questions?

WWW.VAN5NAAR4.NL