from twitter app idea to mashable.com in 24h
DESCRIPTION
From idea to Mashable.com in less than 24h. This is how I've developed the first version of http://listiti.com - a Twitter app that sends you an email notification whenever a keyword appears in a twitter list of your choice. Presented on November 19th 2009 at the Twitter Meetup in Palo AltoTRANSCRIPT
Listiti.comFrom idea to Mashable.com in 24h
Listiti.comFrom idea to Mashable.com in 24h
24h
1. The idea
Overwhelming
Can’t keep up
Waste of time?
I wanna know what they say about
“Twitter Lists”
or “Geolocation”
I wanna know what they say about
“Breaking”
or “Obama”
We need a Google Alerts based on
Twitter Lists
2. What’s good enough?
UVPUnique Value Proposition
UVPUnique Value Proposition
Email alert when a keyword appears in a Twitter List
=
Good enough
• No sign up
• No dashboard
• No AJAX
• No list spellchecking
• No designer
NO
Good enough
• No sign up
• No dashboard
• No AJAX
• No list spellchecking
• No designer
NO
Good enough
• No sign up
• No dashboard
• No AJAX
• No list spellchecking
• No designer
NO
3. Reverse programmingStarting with the end
Reverse programming
• 1- User interface
• 2- Middle office
• 3- Back office
Everything developed is a direct consequence of what the user needs
UVPUnique Value Proposition
Email alert when a keyword appears in a Twitter List
=
Reverse programming
• 1- User interface
• 2- Middle office
• 3- Back office
PHP CodeIgniter
Reverse programming
• 1- User interface
• 2- Middle office
• 3- Back office
PHP Cli / MySQLCronjob
Dreamhost
DreamhostAre you nut man??
$9/month
Keep up the charge of@scobleizer, @mashable, @techcrunch
Not in my UVP
DreamhostAre you nut man??
... then crashed
Keep up the charge of@scobleizer, @mashable, @techcrunch
4. Alpha testsFor a few hours
5. Launch + marketing
What a beautiful logo!
6. Today
7. Tomorrow
APIhttp://api.listiti.com/alert/create/TwitterListAccount/TwitterListName
Params to POST
email = [email protected] = Keyword1,Keyword2,Keyword3,... (csv)
source = MySuperTwitterApp Send an email to [email protected] to register your app (required to avoid
SPAM - beuuuurkkkk)
Result
MyAPPLogo
Action linkswill open your APP!
Your logo
Listiti.comFrom idea to Mashable.com in 24h