from the periphery to the center: technical communicators as experience architects
DESCRIPTION
ATTW 2014 panel talk about the concept of experience architecture and the new XA degree at Michigan State UniversityTRANSCRIPT
Liza PottsSenior Researcher, WIDE ResearchAssistant Professor of Digital Humanitieshttp://[email protected] @LizaPotts
From the Periphery to the Center Technical Communicators as Experience Architects
Experience Architecture
Experience Architects play a strategic role in building, maintaining, and sustaining experiences of participants within a given ecosystem
An experience is an ecosystem – not one interface, device, space
Experience architecture is an interdisciplinary exercise
Origin Story
Working Across Disciplines to Create Experiences
From Writing to Managing Content Across Organizations Technical Communication as Content Strategists
From Documenting Problems to Architecting Experience Technical Communicators as advocates and strategists
Cooperative Process of Communicating Experiences Managing teams, processes, and brands
Architects of Communication
“Experience design is all about solving problems and that requires both logical, analytical thinking as well as creative design thinking.”
– Lindsay Ratcliffe and Marc McNeill, authors of Agile Experience Design 2012
From Dan Willis presentation at DC Startup Weekend in 2011
Building the BA in XA
Early Career Faculty working in UX
Partnering Across the University
Selling the Program Up and Out
Partnering Outside the University
Faculty with Industry Experience and Connections
Experience Architecture
Rhetoric
Art
Computer Science
Philosophy
Writing
Coursework
Four core courses + capstone and internship Intro to XA User Research Project Management Prototyping
Additional coursework across multiple programs
content strategy, information design, web development, visual rhetoric, digital rhetoric
design thinking, graphic design, interaction design programming, algorithms, information technology logic (logical thinking - math in the Humanities)
Talking to Prospective Students
Sustainability
Finding New Faculty With practitioner contacts and experience
Building Partnerships With Industry Within Academia
Locating Useful Internships Experiences, Networks
Launching the XA Collective Open knowledge base, curriculum, syllabi
Thank you!
Come see us at SIGDOChttp://sigdoc.acm.org/conference/2014/
New BookSocial Media in Disaster Responsehttp://socialdisasterresponse.org/
CFP for Edited Collection in Rhetoric & UXComing soon with Michael Salvo!
Experience Architecture CollectiveLaunching Spring 2014http://xacollective.org
Follow-Up with LizaTwitter: @LizaPottsemail: [email protected]