from social media to a handshake - taking advange of communication tools
TRANSCRIPT
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From Social Media to a Handshake Taking Advantage of Communication Tools
Suzy ShawDirector of Multimedia Communications,Summit Business Technologies@SOBO_Suz @SummitBizTech
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A large social-media presence is important because it's one of the last
ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small
business to earn eyeballs and ears.
~ Guy Kawasaki ~Marketing Guru
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Your Audience is on Social Media
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Your Audience is on Social Media
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Benefits of Social Media Communication
Tease your audience’s interest Introduce products and services to new audiences Listen to feedback and engage in discussion with customers Answer questions Emotional validation (people buy for emotional reasons) Educate as a trusted advisor Recruit new employees and champions
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Start with the Audiencenot the Message
Who are you communicating with? Customers Employees (internal communications) Future employees (recruiting) Business partners Potential new customers — Business 2 Business or Business 2 Consumer?
What are their demographics? Age, geography, education...
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What action do you want from the communication?
Like
Comment
Request more information
Share post
Watch video
Inspire
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Human behavior flows from three main sources: desire, emotion, and knowledge.
~ Plato ~
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Choose Social Media Platformbased on Desired Action
IntroduceListenEducateRecruit
TeaseIntroduceEducateSupport
TeaseEntertainAnswerEmotion
TeaseEmotionInspireEducate
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Leverage Video Across Social Media Platforms
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What Video Does Well
Entertain
Show personality
Express emotion
Demonstrate
Explore hard to reach locations
Show vision
Catch attention
Inspire
Tell a story
Differentiate from competition
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2nd Largest
Search Engine!
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YouTube Stats
Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes, and visiting three pages on target sites), followed in order
by Google+, LinkedIn and Twitter. (VentureBeat)
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YouTube’s Global ReachYouTube has launched local versions in
more than 88 countries.
You can navigate YouTube in a total of 76 different languages (covering 95% of the
Internet population).
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Across ALL Your Social Sites!
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From Social Media to a Handshake RECAP
1. Who is your audience?
2. What action do you want the audience to do after communication? (call-to-action)
3. Choose the social media tool based on audience and desired reaction.
4. Use video when possible and publish on YouTube.
5. Share across social media sites.
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SummitBizTech.com@summitbiztech @sobo_suz