from small food to real bread – the role of blogging and social media in the rise of an idea
TRANSCRIPT
From Small Food to Real Bread
the role of blogging & social media
Keith Bohanna
Kilkenny based
Kilkenny based
opinionated
Kilkenny based
opinionatedvegan
Kilkenny based
opinionatedvegan
anti-social
and passionate about
and passionate about
organic
small scale food production
fair trade
small food retailersplant based
protein
2 back stories
1st food
1974
became vegetarian
1985
mentored Haricot Vegetarian Restaurant, Waterford
1988
Wrote vegetarian restaurant reviews
First (and only?) Irish vegetarian restaurant guide
1990
Turned vegan
Joined 1st organic box delivery scheme
20 years passed……
20 years passed……
childrenearning a
living
starting businesses
being in Ireland
Nov 2003
Nov 2003
Sep 2005
Nov 2003
Sep 2005
Dec 2007
Nov 2003
Sep 2005
Dec 2007
Apr 2008
Numbers……
Numbers……
About 1,400 blog posts across 5 blogs
Numbers……
About 1,400 blog posts across 5 blogs
50,800 tweets
5,360’ish followers
Numbers……
About 1,400 blog posts across 5 blogs
50,800 tweets
5,360’ish followers
949 FB friends
Numbers……
2,075 Linkedin Connections
About 1,400 blog posts across 5 blogs
50,800 tweets
5,360’ish followers
949 FB friends
#nsfw
The entire and only point
help amplify my passion & real world activities.
help amplify my passion & real world activities.
Adding reach to my efforts.
Step 1: Biabeag Started Q4 2010
Started as blog only. About small scale food producers
Started as blog only. About small scale food producers
Went onto cover food brands and visual identity for those
producers
Step 2: Foodcamp 2010, 2011,2013
One day event during Savour Kilkenny
We held 3
Passionate people learning from each other
AND THEN…
Step 3: Biabeag events Started January 2014
5 held so far in Highbank Orchard60 to 70 at each
5 held so far in Highbank Orchard60 to 70 at each
Then kicked off in Cooks Academy, Dublin
5 held so far in Highbank Orchard60 to 70 at each
1 scheduled for Theatre of Food, EP
Then kicked off in Cooks Academy, Dublin
5 held so far in Highbank Orchard60 to 70 at each
1 scheduled for Theatre of Food, EP 3 scheduled for Savour
Kilkenny
Then kicked off in Cooks Academy, Dublin
Step 4: Real Bread Ireland Jan 2015
very very simple
Its an idea
A movement
A network
to support and
encourage baking
of real bread
Flour (untreated)
Water
Fermentation
6 members Jan
31 members July
Could not have happened without
digital
Email newsletter
All to engage in
the real world
Learn,
Bake or Buy,
Share,
Enjoy.
How Social Media
accelerates
To finish lots of photos & an inspirational
closing slide……
breaking #realbread together