From seclusion, dependence and deprivation to

Living, Learning and Thriving

11 times the population of Cannes . .

40% of the total population of Paris . .

That’s how many of them need our help

We are talking to an audience infamous for ignoring the irrelevant

I am a grad student, / I have just

started a job

I must outdo my friends!

I spend time looking for the best

deal!

If you want me to buy-Entertain,

Inform, Inspire me

For me to bother, it has to be relevant to

me

Sharing is everything!

Digital media is second

nature to meYou cant

sell me bullshit!

4 things I love- Sports, Cinema, food and shopping!

Don’t, Lecture me

Core insightAny communication on deaf blindness will be irrelevant unless its horrors are experienced first-hand

Key TaskTo bring deaf blindness awareness among TA by bringing its challenges to their daily lives

What would you do if your world turned dark…

and silent?

Saving Helen Keller

Shock

EducateTrigger

1. Shock – Helen Keller WHO ? Rouse them out of their apathy towards Deaf blindness

And finally, an EPL team walks out on match day wearing blindfolds that say ‘Save Helen Keller.. To know more visit

senseinternational.co.uk’

“SrBachhan Can you beat my Agneepath dialogue?Our Brand Ambassadors retweet this challenge from the Deaf

blind!

Online music playing websites become blank and mute ‘Message pops up –’Silence is all that she hears everyday.

Save Helen Keller visit senseinternational.org.uk to know more

This is how the paper looks to her everyday

Save Helen KellerVisit senseinternational.org.uk to know more

Even the Newspaper goes dark!3d Movies where the glasses and the speakers do not work

Glasses are branded with visit senseinternational.org.uk to know moreYouTube prerolls – with no Sound and No Videos with a simple message visit senseinternational.org.uk to know more

Skip to Normal life in 5 sYou have that option.

Helen Keller does not

2. Educate – Why she needs Help Talk hard facts

Progressive videos on Facebook and YouTube communicating how the disease progresses

Using Remarketing Tools we plug hard facts about Deaf blindness to viewers who helped

the little girl cross the road

Interactive Videos on YouTube asking the viewer to help the little girl cross the road

and share

Bid for the Bandanas, Bandanas worn by celebrities to be auctioned on

Twitter

3. Trigger – Start doing the small things Create sustainable support base

Selfie with a blindfold and the biggest smile Upload your selfie on Facebook at #savehelenkeller.

Every one who posts a selfie is hailed as our ambassador

Save Helen Keller

Get your friends to share the code on their Facebook profile and get successive discounts

Visit www.senseinternational.org.uk. Get a SHARING code use it to shop at malls and online

for exciting offers

Why this will work

• This elevates the profile of deaf blindness from a relatively unknown disability and places it’s horrors firmly into context

• Engages with the TA by making deaf blindness relevant to their own lives.

• Campaign assets are created to maximise sharebility, viralability and sustainable engagement while keeping budget constraints in mind.

Thank You!!