from sales person to facilitator of a buying process

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Doug Elie Seema Galish Group Access

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Presentation delivered at Microsoft's WPC2013 in Houston on July 9, 2013. Theme : Forget about being a sales person and focus on being the coach who guides the customer towards siging the order form. Since few of us want to be sold to, but all of us want to buy, it becomes increasingly important to build compelling conversations with the customers and focus on an effective balance between ratio and emotion. This presentation highlights some tips and tricks to do so. Feel free to get in touch with me to discover how the Suppliers of Optimism and Inspiration can coach you in each of the steps.

TRANSCRIPT

Page 1: From Sales Person to Facilitator of a Buying Process

Doug ElieSeema Galish

Group Access

Page 2: From Sales Person to Facilitator of a Buying Process

Intellectual Property Guidelines :The slides and content belong to Hans Demeyer, Supplier of Optimism. The deck can be re-used freely. I would appreciate, however, that, when re-used, reference is made to the author and owner. Thank you in advanceHans

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Hans DemeyerSupplier of OptimismCT-Interactive (Belgium)

From sales person to facilitator of a buying process

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57%

Trust 2x when deep expertise about their company

Trust 4x when insights about my industry

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sales pitch

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conversation

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easy

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k

l

m

n

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jstate of mind

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effect side

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cause sidej

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14j

prepare

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Training by Hans Demeyer – Supplier of Inspiration and Optimism – All rights reserved – [email protected]

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Page 16: From Sales Person to Facilitator of a Buying Process

Training by Hans Demeyer – Supplier of Inspiration and Optimism – All rights reserved – [email protected] kor

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Training by Hans Demeyer – Supplier of Inspiration and Optimism – All rights reserved – [email protected]

¿𝟕𝟏𝟎Sales =

k

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Training by Hans Demeyer – Supplier of Inspiration and Optimism – All rights reserved – [email protected]

¿𝟕𝒑𝒓𝒐𝒅𝒖𝒄𝒕

Sales =

k

Page 19: From Sales Person to Facilitator of a Buying Process

Training by Hans Demeyer – Supplier of Inspiration and Optimism – All rights reserved – [email protected]

¿𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒑𝒓𝒐𝒅𝒖𝒄𝒕

Sales =

k >

Page 20: From Sales Person to Facilitator of a Buying Process

Training by Hans Demeyer – Supplier of Inspiration and Optimism – All rights reserved – [email protected]

¿𝑬𝒎𝒐𝒕𝒊𝒐𝒏𝑹𝒂𝒕𝒊𝒐

= Action

k

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howl

Page 22: From Sales Person to Facilitator of a Buying Process

Training by Hans Demeyer – Supplier of Inspiration and Optimism – All rights reserved – [email protected]

¿𝑬𝒎𝒐𝒕𝒊𝒐𝒏𝑹𝒂𝒕𝒊𝒐

= Action

l

for your company

for you

what’s in it

how

what

where

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you have people on the road

they need to connect frequently

Office 365 offers unique features to make them more productive

they are often in meetings

get lost in meeting notes

OneNote will prove to be very useful to them

they are most of the time behind a computerTheir tasks are not too complex

You may want to offer….

m

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m

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m

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How would that make you feel ?

m

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curiosity

Only k i l l ed the ca tm

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n

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n

S C O ERsymptom

scauses outcome resource effect

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Effective facilitators create

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EvaluateSession RK30T

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Thank youLive happy lives!

suppl_of_optim

/in/hansdemeyer

[email protected]