From kite coats to luxury yachts

From rowboats to luxury yachtsShowcase Estonia, Hanseboot 2013Anni Hartikainen, Association of Estonian BoatyardsSmall Craft Competence CentreTallinn University of Tech, Kuressaare College

1From to luxury yachts

Monotp-XV klassi jpurjekas on konstrueeritud 1932. aastal Eestis Erik von Holsti poolt2

From

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to luxury yachts

The only type of a small craft we have not yet build is subranine probably because it would have to sink and we just dont have competence to do that.

Two common things about all the boats: 1. they are one-offs and small series and 2. they are mostly exported4

1112152211022110161221613153371912110533731156242425251316111 persons per boat6persons per boat7persons per boat1432101 persons per boat165persons per boat7312421649persons per boat8112821421121451nLegendSize of and number in the bubble denotes the number of boat builders in given county/ln/voivodeshipCircle denotes an area of formal cluster recognitionThe Satellite View54persons per boatArena FritidsbtPohjonmaa VeneklusteriPolskieJachtySmall CraftClusterOwn market has some potential, but is tiny. Geographical export position is not bad. Main markets are at finland, sweden, germany and the rising Russia. The mail production spots and clusters (case similar to Orust).5Recent DevelopmentsTurnover dynamicsThe recovery of the industry happened fast, probably even benefited from the crisis.The main triggers for the growth have been the emerging national brands and moving to the bigger boats.

Small companies are more flexible and therefore reluctant to the economic decline, cooperation gives possibilities for cost-reduction at least in marketing, but also in accumulating the knowhow and dividing the resources.

Labour market maritime way of tinking and related attitudes to quality (boatbuilder profession is popular, not ageing contrary to Finland etc forming a generation of young designers; workforce emigration and reproduction:)

Bringing up the SCC by its 7 fathers and a smart motherUniversity and training center (teadmistega ttajaid tuleb peale ja annab aluse oma mrkide loomiseks)

6Skills as a crucial key success factorKuna me teame, et et meil inimesi ei ole ja ei tule ka, siis panus on olemasolevatel inimestel, need peavad ikka pris targad olema, et konkureerida saaks.

7Estonian value propositionWith a population which is smaller than the group of Germanys cat-owners we can not help mending the European demand problems, but orienteted to High end products in small scope withExport focus backyard position phjamaade kvad brndid valmivad eestisCost-efective labour and production variety gives us the possibilities to build the impossible solutions with reasonable costs at good quality

Vikesemastaabiline tootmine lheb kik ekspordiks, see toodang on mitmekesine ja seda tehakse x tjuga ja seda toetab community

8Perfect place for building up challengesThank You!

Vtsin trumbid ka kaasa, marki ja peetri sest jutt ei maksa midagi, tendid loevad

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