from products and services to product integrated services, telematics valley (june 2014)
TRANSCRIPT
Markus ErikssonSenior Business Analyst
R&D Connected Services
From products and services toproduct integrated services
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Towards product integrated services
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In the context of Scania
The connected evolution of Scania
So, where are we heading?
2013 R&D
~ 2,800 employees ~ 500 consultants
Turnover: ~SEK 5,500m.
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The world of Scania
Production units 1891 Sweden 1957 Brazil 1964 Netherlands 1976 Argentina 1992 France 1993 Poland
Total number of employees at Scania
~40,000 persons
Regional Product Centres
Sales and services untis
Production units
More than 1,600 sales and service points globally – 1,000 in Europe
Sales and service network
Non-captive
Captive
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The Classic Product Value Network
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1:st
Wholesale (Distributor)
Factory Retail(Dealer)
Point of sale
The Product Lifecycle
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1:st 2:nd 3:rd ..:th
End-Customer
Aftermarket services
Product Services
Wholesale (Distributor)
Factory Retail(Dealer)
Workshops
Service agreements
Parts
Driver training
Scania Assistance
Operational leases
Financial leases
Hire purchase
Insurance solutions
Services Financing
Workshops
Service agreements
Parts
Driver training
Scania Assistance
Operational leases
Financial leases
Hire purchase
Insurance solutions
Services Financing
Point of sale
The Connected Evolution of Scania
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
VehicleInterface
Interactor200
TMS Services - Order Support - Driver log
Interactor 300(replaced I200)
Performance Analyser
NavigationEntertainment
PhoneMessagingDrive TimeMoving Map
Communicator100
Communicator200
Interactor 600Interactor 500
Customer Portal
Zone AlarmsInteractor 100
2013
Monitoring report
Standardisation of C200
Bundling of services
Industrialisation of services
Apps
Remote diagnostics
Coaching
Moved from KistaTo Södertälje
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Traffic Lights & Performance trendsEnvironmental report
Tachograph Services
What we have learnt (so far)
From products ….. ….. To empower a business
System support
Processes
Offer
Revenue Model
Value Network
Organisation
Competence and Abilities
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Where are we heading?
Game changers
All vehicles are connected as standard
Packaging of factory services
Industrialisation of service sales & administration
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From product and services…
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1:st 2:nd 3:rd ..:th
Aftermarket Services
Wholesale (Distributor)
Factory Retail(Dealer)
Product Services
Example: Ecolution by Scania
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Example: Ecolution by Scania
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Wholesale (Distributor)
Factory
Retail(Dealer)Factory
Wholesale (Distributor)Retail
(Dealer)
From products and services…
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1:st 2:nd 3:rd ..:th
Aftermarket Services
Wholesale (Distributor)
Factory Retail(Dealer)
Product Services
... to Product Integrated Services
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1:st 2:nd 3:rd ..:th
Wholesale (Distributor)
Factory Retail(Dealer)
Uptime, Wear billing , Per Ton/Km …
Partners
Your date here
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