FROM PRODUCT TO CONTENT

Pieter van HerpenCEO, Syndy

#takecontrol

RETAIL’S GROWTH ENGINEIS E-COMMERCE

#4trillionglobalmarketby2020

CONSUMERS FOLLOW CONVENIENCE

STORE SUPERMARKET HYPERMARKET WEB MOBILE

ONLINE’S SELF-FULFILLING PROPHECY

WINNERS BENEFIT FROM: FIRST-MOVER

ADVANTAGESGLOBAL MARKETS CONTINUOUS

OPTIMISATION

AFFECTING ALL CATEGORIES

HOME

FOOD

TOYS BEAUTY

PHARMA FASHION

DIY

ELECTRONICS

SOME COMPANIES DIDN’T PAY ATTENTION

In the last 15 years, 52% of the Fortune 500 companies have disappeared

SMART COMPANIES REINVENTED THEMSELVES

#embracechange

A SHIFT FROM PRODUCT TO CONTENT

SO WHO’S WINNING?

A+ pages on Amazon.com

Product personalisation on Nike.com

Mobile-ready hero images on Tesco.com

WHAT DO THEY HAVE IN COMMON?

THEY UNDERSTAND ONLINE CONSUMERS BUY ‘CONTENT’

PRODUCT RECOGNITION

SOCIAL PROOF

TRUSTED SOURCE

MEMORABLE EXPERIENCE

ON-DEMAND FULFILMENT

THIS REQUIRES A CONTENT-CENTRIC APPROACH COLLABORATION

CONTENT

Creation Management

Optimisation

Distribution

Customisation

R

P

TRetailers

Partners

Teams

THAT’S WHY WE BUILT SYNDY THE CONTENT SOLUTION THAT EMPOWERS COMPANIES TO WIN ONLINE

CREATION CUSTOMISATION DISTRIBUTION OPTIMISATIONMANAGEMENT

Uploads Integrations

API - PULL

Services

PIM/DAM Teams

Workflows

Messaging

Retailer templates

Exclusive ranges

Media & banners Archiving mode

Retailer-specific Automatic exports

API -PUSH

100% retailer coverage

Tracking services Notifications & alerts

Analytics & reporting

Third party add-ons

PLATFORM

Integrations Scalability Reliability Security Collaboration

16

EMPOWERING BRANDS TO WIN ONLINE #takecontrol